負面情緒因應於產品使用上之創新設計模式研究__臺灣人文及社會科學引文索引資料庫

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題名：	負面情緒因應於產品使用上之創新設計模式研究
作者：	詹孝中
作者(外文)：	Shaio-Chung Chan
校院名稱：	大同大學
系所名稱：	設計科學研究所
指導教授：	曹永慶
學位類別：	博士
出版日期：	2014
主題關鍵詞：	NECTIG 設計模式；設計轉換；尷尬情緒；產品構想發展；Design Transformation；Embarrassment；Product Idea Generation；NECTIG Design Model
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:1

消費者之消費情緒受個體差異、產品屬性或本身所處之消費情境而有所差別，並往往因產品本身所代表的象徵意涵，而擴大了情緒的反應。即便是同一項產品，消費者也可能因為產品取得時機、使用場合與使用目的，引發不同的情緒反應。相關研究指出，透過情感設計的概念，將消費者對於產品屬性之情緒反應，亦可作為新產品概念發展的方向。有鑑於此，本研究之目的乃是期望藉由以產品使用過程中引發之負面情緒及其對應之因應策略進行概念轉化模式之探討，建構產品創新概念之開發模式，提供設計人員作為激發產品概念創新靈感之參考依據。
本研究分為四個階段進行討論。第一階段以負面情緒中的尷尬情緒為焦點，探討產品使用的過程中，引發使用者感到尷尬的原因及其結構關係。藉由開放式問卷之探索，收集使用者曾經因使用產品而感到尷尬的生活事例，復經由焦點團體討論與對應分析法萃取出具代表性之尷尬事例。其次，就各事例間的相似程度建構相似性矩陣，以階層式群集分析法將代表性事例結構化，建立產品使用尷尬情緒之構念。
第二階段係利用共變異數結構分析法，針對產品使用尷尬情緒構念之因果關係進行驗證。第三階段則是以本研究所建構之尷尬情緒因應量表，探討使用者於產品使用衍生尷尬情緒之壓力下，可能採行的因應對策與其結構關係，並探索可資運用於因應產品使用尷尬情緒之設計轉換手法，從而建構「以負面情緒因應作為創新概念發展」之設計模式(Negative Emotion Coping Transformation techniques for Idea Generation, NECTIG)。
第四階段則是以傘具設計為例，依據本研究建構之設計模式進行個案驗證，分別就設計提案之創新性、情緒感受變化及概念偏好程度，驗證「以負面情緒因應作為創新概念發展」設計模式於開發創新設計實務應用之可行性。個案研究結果顯示，受測者對於絕大多數的創新概念提案在尷尬情緒的體驗上均有明顯和緩的變化，而當使用者面對因使用產品不慎而陷入窘境時，若愈能夠以淡化方式加以因應，其情緒化解之感受程度也愈高。從概念創新性的角度而言，受測者對於本個案設計所提出的19項傘具設計均給予極高的正向評價，證實運用NECTIG法之設計模式可提供設計者於產品概念發想之階段，作為刺激創意構想之另一種思考模式。

以文找文

Consumer emotions vary among individuals. The consumer context, including the type of product and where the product is purchased, also leads to various kinds of consumer emotions. Consumers are also affected by the symbolic representations of products. Such representations can enhance the emotional response. Moreover, the same product may stimulate different emotional responses depending on when the product is purchased, where it is used and the purpose of its use. Previous studies have indicated that through the concepts of emotional design, consumers’ emotional responses toward the attributes of products can contribute to the development of new, innovative product ideas. Therefore, this study aims to transform the concept of design by considering negative emotions and subsequent emotion coping strategies employed by consumers when using products. We then go on to establish a new conceptual model for product design. In the future, the findings of this study can serve as a valuable reference and the proposed model can inspire designers to come up with novel and innovative design ideas.
The following discussion is divided into four sections. Section I focuses on negative emotions of embarrassment experienced by consumers when using products. We investigate the causes of embarrassment and how these causes are related. An open-ended questionnaire is used to assess instances of embarrassment experienced by consumers during product use. We then employ correspondence analysis and focus group discussions to identify representative case examples. Next, a similarity matrix is constructed to measure the similarity between the case examples. Hierarchical cluster analysis is adopted to organize the case examples structurally and establish the construct of embarrassment associated with product use.
Section II applies structural equation modeling (SEM) to verify the relationship between the cause and effect of embarrassment in this context. In Section III, this study develops a response scale to examine the various coping strategies consumers apply when experiencing emotions of embarrassment, as well as the structural relationships between these strategies. This section also investigates design transformation techniques which could be applied in response to such emotions of embarrassment. Next, the study proposes a structural design model: Negative Emotion Coping Transformation Techniques for Idea Generation (NECTIG).
Section IV takes umbrella design as an example to assess the effectiveness of the proposed design model. We assess innovativeness, ability to transform emotion and consumer preference to determine the feasibility of applying the proposed model in real-life innovative design contexts. The results of the case examples indicate that respondents experienced less emotions of embarrassment in response to the majority of the innovative ideas. Moreover, when users encountered difficulties, those who were able to cope by easing their own emotional responses were better able to resolve their own feelings. From the perspective of innovative ideas, respondents offered very positive appraisals of the nineteen innovative umbrellas used in this study. These findings show that the NECTIG design model can stimulate the innovative thinking of designers during the development stage.

以文找文

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