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題名：創業導向與廠商績效關係之研究 — 多重中介變數的效果
作者：黃惠輝
作者(外文)：Hui-Hui Huang
校院名稱：國立雲林科技大學
系所名稱：企業管理系博士班
指導教授：陳志遠
學位類別：博士
出版日期：2014
主題關鍵詞：市塲導向；廠商績效；學習導向；差異化策略；創業導向；技術策略；learning orientation；entrepreneurial orientation；differentiation strategy；firm performance；technology strategy；market orientation
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有關創業導向 (EO) 對廠商績效的影響關係，已有許多實證研究探討各種變數的調節效果，然而創業導向對廠商績效的影響力，除具有直接性影響效果外，亦可能經由一些中介變數之途徑產生其間接性影響效果。先前有很少數的研究探討單一中介變數在「創業導向→績效」關係之間的影響效果。但是有關多重中介變數的影響效果仍須更深入的研究。為釐清多重中介變數在「創業導向→績效」關係之間的存在性以及其影響效果，因而進行兩項獨立研究主題的研究。
第一項研究主題為：「創業導向與廠商績效關係之研究 — 差異化策略與學習導向的中介效果」，探討差異化策略與學習導向之多重中介變數在「創業導向→廠商績效」關係之間的影響效果。這項研究建立一個多重中介模型的整合性架構，以台灣車輛零組件產業之供應網絡中的廠商為樣本進行調查，實證結果發現，創業導向會經由差異化策略的中介效果，進而提升成長性績效；另一方面，創業導向也會經由學習導向的中介效果，進而提升獲利性績效。
第二項研究主題為：「創業導向與廠商績效關係之研究 — 市場導向與技術策略的中介效果」，則是探討市場導向與技術策略之多重中介變數在「創業導向→廠商績效」關係之間的影響效果。這項研究也建立起另一個多重中介模型的整合性架構，同樣地也是以台灣車輛零組件產業之供應網絡中的廠商為樣本進行調查，實證結果發現，創業導向會經由預應性MO、回應性MO、內部研發投資、以及專利/智權保護之多重中介變數正向影響廠商績效。
Many prior empirical studies focused on examining various moderating factors that influence the relationship between entrepreneurial orientation (EO) and firm performance; however, aside from the direct effect of EO on performance, EO may also indirectly affect performance through mediating variables. Very few studies adopted a simple mediator model to investigate a particular variable that mediate the relationship between entrepreneurial orientation (EO) and performance. Nonetheless, elucidating the effects of multiple mediating variables on the EO→performance relationship warrants in-depth research. To establish the presence and effects of multiple mediating variables in the EO→performance relationship, two independent research topics have been accordingly performed.
The title of the first research topic is “Entrepreneurial orientation and firm performance — The mediating role of differentiation strategy and learning orientation.” This study focuses on firms in a component supply chain network in the automotive industry, and constructs a multiple mediation model, an integrated conceptual framework, to examine comprehensively how EO influences firm performance through the mediating variables of differentiation strategy and learning orientation (LO). Structural equation modelling analysis and tests on multiple mediating effects indicate that through the mediating effect of differentiation strategy, including marketing differentiation and innovative differentiation, EO increases growth performance. Moreover, through the mediating effect of LO, EO enhances profitability performance.
The title of the second research top is “Entrepreneurial orientation and firm performance — The mediating Role of market orientation and technology strategy.” This study also focuses on firms in a component supply chain network in the automotive industry, and constructs a multiple mediation model, an integrated conceptual framework, to examine comprehensively how EO influences firm performance through the mediating variables of market orientation (MO) and technology strategy (TS). Empirical results indicate the mediating effects of MO and TS on EO-performance relationship are significant, showing that EO increases firm performance through the mediating variables of proactive MO and responsive MO, internal R&D spending, use of patent/copyright to protect intellectual capital.
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