從事低碳旅遊：動機、阻礙與行為__臺灣人文及社會科學引文索引資料庫

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題名：	從事低碳旅遊：動機、阻礙與行為
作者：	戴友榆
作者(外文)：	You-Yu Dai
校院名稱：	國立嘉義大學
系所名稱：	行銷與觀光管理學系研究所
指導教授：	曹勝雄
學位類別：	博士
出版日期：	2015
主題關鍵詞：	低碳旅遊動機；低碳旅遊阻礙；低碳旅遊行為；自助旅客；量表發展；low-carbon travel motivation；low-carbon travel constraint；low-carbon travel behavior；independent tourist；scale development
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:1

低碳旅遊是近年來觀光產業與學界關注的新興課題。先前研究已提供我們遊客參與低碳旅遊的某些原因，然而這些原因散見於文獻，未被整合成低碳旅遊動機構念。同時，儘管過去研究已提供我們遊客不參與低碳旅遊的某些因素，然而這些拒絕機制分散於文獻，未被整合成低碳旅遊阻礙構念。最後，過去研究多從業者觀點設計低碳旅遊套裝行程，甚少以遊客觀點指引自助旅客如何在旅遊中從事節能減碳行為。因此，本研究分成兩部分研究進行。研究一目的是從文獻回顧深入探討遊客從事低碳旅遊之動機與阻礙，並以量化方法發展一套具信效度之衡量工具。研究二目的是利用旅遊相關文獻，發展並檢驗低碳旅遊行為量表，以指導遊客從事低碳旅遊。
在研究一，研究者主要藉由文獻回顧收集題項庫。然後，以772份自助旅客樣本（576 位有低碳旅遊經驗遊客以及196 位沒有低碳旅遊經驗遊客）進行探索性和驗證性因素分析，以驗證低碳旅遊與阻礙量表的有效性。在研究二，研究者經文獻回顧整合低碳旅遊行為題項。隨後，以763 份自助旅客樣本（380 位低碳旅遊地遊客以及383 位非低碳旅遊地遊客）進行探索性和驗證性因素分析，以驗證低碳旅遊行為量表的有效性。經過嚴謹的量表發展程序，研究一確認低碳旅遊動機量表的六個構面為：環境保護、體驗追求、逃避/社會連結、業者環保訴求與措施、低碳產品、以及綠色運具。低碳旅遊阻礙量表的四個構面為：個人內在阻礙、人際關係阻礙、結構性阻礙、以及非旅遊選項。研究二確認低碳旅遊行為量表的六個構面為：低碳遊程、低碳運輸、低碳住宿、低碳餐飲、低碳購物、以及低碳傾向。本研究並提出若干管理意涵與未來研究方向之建議。

以文找文

Low-carbon tourism is an emerging issue of tourism industry and academia in recent years. Previous studies have provided us some reasons that tourists participate in low-carbon travel or not, however, these reasons are scattered in literature and not been integrated into the construct of low-carbon travel motivation or low-carbon travel constraint. Meanwhile, previous studies often designed low-carbon package tours through the perspective of operators, few studies have assisted independent tourists on how to save energy and reduce carbon in travel. Therefore, this study is divided into two parts. The purpose of study 1 is to draw on tourism related literature, to develop and test a low-carbon travel motivation and constraint scale. The purpose of study 2 is to draw on tourism related literature, to develop and test a low-carbon travel behavior
scale.
In study 1, we collected item poll primarily by literature review. And then, 772 tourists, 576 tourists with low-carbon travel experience as well as 196 tourists with no low-carbon travel experience, participated in this study. Exploratory and confirmatory factor analyses were used to verify the validity of the Low-Carbon Travel Motivation and
Constraint Scale. In study 2, we integrated items of low-carbon travel behavior by literature review. Next, 763 tourists, 380 tourists to low-carbon destination as well as
383 tourists to non-low-carbon destination, participated in this study. Exploratory and confirmatory factor analyses were used to verify the validity of the Low-Carbon Travel
Behavior Scale. Through a rigorous instrument development process, study 1 identified six dimensions of low-carbon travel motivation scale: environmental protection, experience pursuing, escape/social bonding, industry appeals and measures for environmental protection, low-carbon productions, and green transport. The four
dimensions of low-carbon constraint scale are: interpersonal constraint, intrapersonal constrant, structural constraint, and not a travel option. Study 2 identified six dimensions of low-carbon travel behavior scale: low-carbon journey, low-carbon transport, low-carbon accommodation, low-carbon diet, low-carbon consumption, and
low-carbon tendency. Implications for theoretical and practical applications are also discussed.

以文找文

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