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題名:關係品質與共創價值行為關係之研究
作者:翁欲盛
作者(外文):Yu-sheng Weng
校院名稱:國立高雄第一科技大學
系所名稱:管理學院博士班
指導教授:陳慶文
學位類別:博士
出版日期:2015
主題關鍵詞:跨組織資訊系統供應鏈商業模式共創價值關係品質Inter-organizational Information SystemsSupply ChainBusiness ModelCo-productionRelationship Quality
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近年來,全球面臨氣候變遷、糧食減產農漁生技產業再度重視及討論。農漁生技產業是我國具有優勢與能力的傳統產業之一,無論在品種改良或栽種技術都具有世界水準。本研究觀察發現國內或國外農漁生技產業之經營已不同於傳統,以全球為目標市場,致力於經濟化、規模化及發展品牌,值得本地多數的農漁生技企業思考效法。其共同點除了本身具備專業技術外,「共創價值」商業模式也發揮了功效。
因此,農委會於2009年推動「小佃農大地主計畫」希望以集合生產模式讓農漁生技產業朝合作經營發展,帶來經濟化、規模化效果。學者曾經研究發現合作經營的前提是建立夥伴間「信任」與「關係承諾」信念、「夥伴關係有助於提升雙方合作意圖」及「夥伴關係增加供應鏈活動協調性,更可產生成員之間信賴、互惠與共創價值意圖。」但是皆未說明何種特性的夥伴「關係品質」有助於提升合作意圖?也未說明「關係品質」、「共創價值意圖」兩者之間關係。本研究希望能夠經由實證研究,釐清「關係品質」、「共創價值意圖」及「共創價值行為」關係並建立理論架構模型。提供一般農漁生技企業於進行「共創價值」活動時參考。
本研究將運用適於探索性研究的個案研究法,透過兩個同屬「共創價值」的個案進行研究。首先對「共創價值」歷程進行詳盡的觀察,再從多重資料來源中,尋找證據說明「關係品質」與「共創價值意圖」之間的關係。並一併探討「自我效能感」、「權力」及「組織能耐」對「共創價值行為」與「共創價值意圖」的關係,以形成研究命題推論。初步提出研究命題推論為:1.「共創價值意圖」將影響「共創價值行為」執行;2. 「關係品質」影響參與者之「共創價值意圖」;3.「權力」影響參與者之「共創價值意圖」;4.「組織能耐」為「共創價值意圖」及「共創價值行為」之調節變數;5.「自我效能感」影響參與者之「共創價值意圖」。此外在進行個案研究的過程中,發現過去文獻中未提及,本研究命名為「共創價值外溢」效益,值得後續研究的進一步探討。
研究結果發現,個案一之「關係品質」、「權力」、「組織能耐」及「自我效能感」等概念,對「共創價值意圖」及「共創價值行為」的關係性支持命題推論、個案二之「關係品質」、「權力」對「共創價值意圖」的關係性支持命題推論,而「組織能耐」及「自我效能感」對「共創價值意圖」及「共創價值行為」的關係性不支持命題推論。但本文認為「組織能耐」及「自我效能感」兩者與「共創價值意圖」及「共創價值行為」之關係,對於與個案一同類型商業模式企業具有推論價值。且在農漁生技產業領域裡,提供科技化服務的企業仍是少數,故予以保留作為後續深入研究探討之主題。
在研究限制方面,兩個案例同屬於農漁生技企業,不論是採取分散式合作生產模式,或者是集中式合作生產模式,都是以「共創價值」為目的。唯隨著事業類別的不同,不同的組織業之間的「關係品質」認知或許有所差異,此部份仍有待後續的研究做進一步的確認跟探討。最後由於觀察時間短,如「權力」、「組織能耐」及「自我效能感」概念之衡量,需要較長時間的觀察、收集佐證資料。短時間內要得到結論有實務上的難度,在時間及資源有限的情況下,本研究採取交叉質問的方式,來驗證參與者主觀說法真實性。因此本研究雖然在研究命題的層次應可適用於各式「共創價值」的活動,但在實際上應用時還是需要強化質性資料分析系統,支持重複驗證的科學證據效果。
The climate impacts on food supply, aquaculture and AGBIO have been profoundly discussed recently and the issue has also drawn more and more attention than years ago. Taiwan is ranked with its excellent performance in aquaculture and AGBIO industries as one of the most outstanding countries in the world. Taiwan has very good reputation in the area of the traditional “selective breeding” and “planting”. But we need to think more global, economizing, extensive and figure out how to develop more competitive brands. The purpose of this research is trying to focus on the newest trend and business mode of the “Value Co-production.” In the hope that it would be good help for the business runners.
In 2009, the Council of Agriculture''s “Small Landlords, Big Tenant” policy thought to integrate the individual farmers by collaborating with businesses to improve the product capacity more efficiently. Some researchers found that the collaborating with businesses should be based on the commitment of trust relationship among the partners. The partnership can promote the desire of cooperation between the two sides, enhance the Co-ordination of supply chain operations and create more mutual trust and benefits, and stronger intention to obtain the “Value Co-production”. As for the questions: What kind of relationship quality can increase the members'' intention of cooperation? And what is the relationship between “Relationship Quality” and “Co-production Intention”? We can''t find clear explanation in the policy yet. So, the purpose of this research is trying to define the connection with the “Relationship Quality”, ”Value Co-production Intention” and “Value Co-production mode” and to establish the “pattern (mode)of theoretical framework” so that we could offer some useful ideas to people who are willing to carry out this “Value Co-production” program.
There are 2 “Value Co-production” cases mentioned in this research. The whole process will be observed intensively and studied with reliable information resources to testify the relationship between the “Relationship Quality” and the “Value Co-production Intention”. And the concepts like “Self-Efficacy”, “Power”, “Organizational Ability” and “Value Co-production Behavior/Ineention” will be discussed altogether.
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