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題名:學生如何在實作中流變為創業者?對影像工作室學生創業者的現象學探究
作者:吳孟珍
作者(外文):Meng-chen Wu
校院名稱:國立中山大學
系所名稱:企業管理學系研究所
指導教授:蔡敦浩
學位類別:博士
出版日期:2016
主題關鍵詞:現象學探究開創觀點創業教育學生創業者創業管理phenomenological investigationentrepreneuring perspectiveentrepreneurship management.student entrepreneurentrepreneurship education
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本研究的目的在探討學生創業者如何學習成為一個創業者。我們透過對影像工作學生創業者的訪談與分析,發現他們在投身課程實做過程中,會將實作與日常生活連結,使課堂實作不僅僅是一種專業的練習與熟練,而是在實作中展開自由開創與關係連結的過程。實作的自由開創讓學生具備一種處置具體的潛力,以及啟動或完成某個行動的權力,以至於他們能夠行動與捕捉這個系統中的機會;實作的關係連結則讓學生與他的行動脈絡維持一種親密關係,從學校與日常生活實作出發的開創,也讓學生獲得一種行動上的安全感,本研究發現,當學生願意將課堂實作與日常生活進行連結,他們就更有能力與信心進行開創。
其次,我們也發現學生在學校創意十足的創作,並不等同於創業。創業是跟市場機會有關的行動,學生要從創作者變成創業者,必須經歷 (1) 以實作連結到市場機會的創業學習;(2) 從創作夥伴轉向創業夥伴的模式; (3) 透過實作參與,學習產業知識; (4) 與產業他者的遭逢,學習創立公司的意義;以及(5) 創業認同的建立,上述五項創業學習的歷程。最後,以實作為基礎的學生創業者,在創業過程中,還要面臨在創業實做中學習管理的議題。包括經營與分工、有效率的流程與控管,以及公司永續經營的問題。
透過上述的發現,我們進一步討論以實作為基礎的教學方式與創業精神之間的關係,並進一步對創業教育提出建議。
In recent years, the practice-based program is considered as an important concept to cultivate students’ entrepreneurship; however, there is no breakthrough in its related effectiveness and related studies that is the current studies have not been able to respond how the practice and entrepreneurship affect students’ learning on earth to change them from students to entrepreneurs.
According to the entrepreneurial narratives of the students entrepreneurs who are based on practice, this study tries to explore how they adopt commercial action in practice to change their creations into valuable products in the market. In order to describe such entrepreneurial process, this paper chooses a group of student entrepreneurs, who take part in image filming practice in college time and set up image studio after graduation, to carry out study.
This study finds that the students who become entrepreneurs will experience three different levels’ practice learning, including: the creating learning which is generated from integrating practice into daily life during the time in school; the entrepreneurial learning which combines practice and market opportunity; and the learning of manage ability which is generated from the process of running business. Through the three levels’ learning, the students will change from the original students identity into the entrepreneurs identity, and then become entrepreneurs.
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