（一）中文
大學法修正法案總說明（2005 年1月8日）。上網日期：2016年3月8日，取自：http://lis.ly.gov.tw/lgcgi/lgmeetimage?cfc9cfcececbcfcec5cccbcdd2ccc9cd
李小梅（1993）。台灣地區社會福利基金會贊助人之行為及其行銷策略之研究。行政院國家科學委員會專題研究計畫。
李小梅 、曾芳瑩（1995）。臺灣地區社會福利基金會贊助人之行為及其行銷策略之研究。管理科學學報，12，1-21。
李美華、孔祥明、林嘉娟、王婷玉（譯）（1998）。社會科學研究方法（原作者E. Babbie）。臺北市：時英。
周逸衡、王晃三（1995）。大學募款之相關研究。台北：教育部高教司。
周美雯（2012年7月）。新媒體語藝情境初探：以賈伯斯2005年在史丹佛大學畢業典禮的演講為例。「2012年中華傳播學會年會」發表之論文，靜宜大學。
林靜伶（1995）。以戲劇五因分析方法探討電視卡通內容。行政院國家科學委員會專題研究計畫（編號：NSC84-2411-H-030-007）。
林嘉慧（2001）。美國大學募款策略之研究─非營利組織行銷之觀點（未出版之碩士論文）。國立政治大學，臺北市。
林靜伶（2000）。語藝批評－理論與實踐。台北：五南。
林貴芬（2011）。大學募款─高等教育經費緊縮下的因應策略。學校行政雙月刊，72：190-211。
林佩錡（2015）。【「清華百人會」募款人員訪談紀錄】。未出版之訪談資料。
林佩錡（2015）。【國立清華大學捐款校友訪談紀錄】。未出版之訪談資料。
林佩錡（印製中）。候鳥歸巢：大學捐款校友的品牌社群特性初探。廣告學研究。
侯紫寧（2011）。歐巴馬競選美國總統演講之語藝分析（未出版之碩士論文）。世新大學，臺北市。
教育部統計處（2016年3月8日）。統計分類項目—大專校院。取自：https://stats.moe.gov.tw/
教育部重編國語辭典修訂本─主站（2016年3月8日）。語藝【線上字典】。取自：http://dict.revised.moe.edu.tw/cgi-bin/cbdic/gsweb.cgi?ccd=_E8izn&o=e0&sec=sec1&op=v&view=0-1
陳智華（2013年08月25日）。5年500億將逐年縮水 大學跳腳。聯合報，A5版。
許禎元，2003，內容分析法的研究步驟與在政治學領域的應用。師大政治論叢，創刊號：1-29。
陳姵如（2015年12月02日）。祖克伯女兒誕生 將捐出9成9臉書股份【TVBS新聞】，取自：http://news.tvbs.com.tw/world/news-628351/
張志賓（2003）。非營利組織募款策略之研究─以高等教育機構為例（未出版之碩士論文）。國立中興大學：臺中市。
張先武（2010）。清代陰騭文化研究─以《文昌帝君陰騭文》相關文獻為討論中心（未出版之博士論文）。臺灣師範大學：臺北市。
張培士、萬育維、陸宛蘋（1993）。台灣地區聯合勸募有效作法之探討。台北：中華民國社區發展訓練中心。
楊國賜編（2001）。大學教育政策白皮書。臺北市：教育部。
黃舒琳（2008）。高等教育校友捐助行為之研究─以師範與教育大學為例（未出版之碩士論文）。國立嘉義大學：嘉義縣。
董馨梅（1997）。台灣地區大學募款現況之研究（未出版之碩士論文）。國立政治大學：臺北市。
鄭怡世（2001）。個人捐款行為分析---從『大台北地區民眾捐款行為分析』調查報告談起。社會工作學刊，7：101-131。
蓋浙生（2006）。大學商機─臺灣大學校院財源籌措的新策略。教育研究集刊，52：67-93。
蔡鴻濱（2004）。語藝批評方法在網路文化研究之應用與探討。資訊社會研究，6：91-113。
（二）英文
Aaker, J. L. & Akutsu, S. (2009). Why do people give? The role of identity in giving, Journal of Consumer Psychology, 19, 267-270.
Abrams, D. & Hogg, M. A. (1990). Social Identity Theory: Constructive and Critical Advances. London: Harvester-Wheatsheaf.
Aquino, K. & Reed, A. (2002). The Self-Importance of Moral Identity, Journal of Personality and Social Psychology, 83:1423-1440.
Aquino, K., Freeman, D., Reed, A., II, Lim, V. K. G., & Felps, W. (2009). Testing a social cognitive model of moral behavior: The interaction of situational factors and moral identity centrality. Journal of Personality and Social Psychology, 97, 123–141.
Asch, S. (1956). Social Psychology. Englewood Cliffs, NJ: Prentice-Hall.
Ashforth, B. E. & Mael, F. (1989). Social Identity Theoy and the Organization, Academy of Management Review, 14, 20-39.
Auten, G. E. & Joulfaian, D. (1996). Charitable Contributions and Intergenerational Transfers. Journal of Public Economics, 59, 55-68.
Backman, M. (1991). Sophistication: Rhetoric and the Rise of Self-Consciousness. Woodbridge: Ox Bow Press.
Backman, C. W. & Secord, P. F. (1962). Liking, selective interaction, and misperception in congruent interpersonal relations. Sociometry, 25, 321-325.
Bartel, C. A. (2001). Social Comparisons in Boundary-Spanning Work: Effects of Community Outreach on Members’ Organizational Identity and Identification, Administrative Science Quarterly, 46, 379-413.
Bekkers, R. (2005). Participation in Voluntary Association: Relations with Resources, Personality, and Political Value. Political Psychology, 26, 439-454.
Bekkers, R. (2006a). Word and Deeds of Generosity: Are Decisions About Real and Hypothetical Money Really Different? Working paper, Department of Sociology, Utrecht University.
Bekkers, R. (2006b) Traditional and Health Related Philanthropy: The Role of Resources and Personality. Social Psychology Quarterly, 68, 349-366.
Bekkers, R. & Wiepking, P. (2007). Science of Generosity. Generosity and Phlanthropy: A Literature Reivew. Retrived from https://generosityresearch.nd.edu/assets/17632/generosity_and_philanthropy_final.pdf
Bekkers, R. & Wilhelm, M. O. (2006). Helping Behavior, Despositional Empathic Concern, and the Principle of Care. Working paper, Utrecht University.
Bell, N. and Stephenson, A. (2014). Motivation for Alumni Donations: A social identity perspective on the role of branding in higher education. International Journal of Nonprofit and Voluntary Sector Marketing, 19:176-186.
Berelson, B. (1952). Content analysis in communication research. Glencoe, III, Free Press.
Berger, C. R., Calabrese, R. J. (1975). "Some Exploration in Initial Interaction and Beyond: Toward a Developmental Theory of Communication". Human Communication Research, 1, 99–112.
Bergman, R. (2002). Why be moral? A conceptual model from developmental psychology, Human Development, 45, 104-124.
Bitzer, L. (1968). The Rhetorical Situation. Philosophy & Rhetoric, 1, 1-14.
Blasi, A. (1993). The Devopment of Identity: Some Implications for Moral Functionin. In the G. G. Noam & T. E. Wren (Eds.) The Moral Self, pp. 99-122. Cambridge, MA: The MIT Press.
Blasi, A. (2004). Moral functioning: Moral understanding and personality. In D. K. Lapsley & D. Narvaez (Eds.), Moral development, self and identity: Essays in honor of Augusto Blasi. Mahwah, NJ: Lawrence Erlbaum & Associates.
Blumenberg, H. (1981). Anthropologische Annäherung an die Aktualität der Rhetorik. In Wirklichkeiten, in denen wir leben. Stuttgart: Reclam.
Bowers, J. W. (1970). Content analysis. In Methods of Research Comunication, P. Emment & W. Brook (eds.), Boston: Hougton Miffinco Press.
Brinton, A. (1981). Situation in the Theory of Rhetoric, Philosophy and Rhetoric, 14(4), 234-248.
Brooks, A. C. (2003). Taxes, Subsidies, and Listeners Like You: Public Policy and Contributions to Public Radio. Public Administration Review, 63, 554-61.
Brooks, R. L. (2005). Measuring University Quality. Review of Higher Education, 29(1), 1-21.
Broxton, J. A. (1963). A test of interpersonal attraction predictions derived from balance theory. Journal of Abnormal and Social Psychology, 66, 394-397.
Bruggink, T. H., & Siddiqui, K. (1995). An econometric model of alumni giving: A case study for a liberal arts college. American Economist, 39(2), 53-61.
Bruner, J. S. (1957). “On Perceptual Readiness.” Psychological Review, 64: 123-152.
Brummett, B. (1984). Burke’s representative anecdote as a method in media criticism. Critical Studies in Mass Communication,1,161-176.
Bryant, W. K., Slaughter, H. J., Kang, H., Tax, A. (2003). Participating in Philanthropic Activities: Donating Money and Time. Journal of Consumer Policy, 26:43-73
Bucholtz, M. & Hall, K. (2005). Identity and Interaction: A Sociocultural Linguistic Approach, Discourse Studies, 7, 585-614.
Burgoyne, C. B., Young, B. & Walker, C. M. (2005). Deciing to give to charity: A focus group study in the context of the household economy. Journal of Community & Applied Social Psychology, 15, 383-405.
Burke, K. (1945). A Grammar of Motives. New York: Prentice Hall.
Burke, K. (1950). A Rhetoric of Motives. CA: University of California Press.
Burke, P. J. (1980). The Self: Mesurement Requirements from an Interactionist Perspective. Social Psychology Quarterly, 43(1): 18-29.
Burke, P. J. (1991). Identity Processes and Social Stress. American Sociological Review, 56(6): 863-849.
Burke, P. J. (1996). Social Identities and psychological stress. Psychological stress: Perspectoves on structure, theory, life course, and methods, 141-74.
Burke, P. J. (2003a). Advances in identity theory and research. Springer.
Burke, P. J. (2003b). Relationships among Multiple Identities. In the P. J. Burke, T. J. Owens, R. T. Serpe & P. A. Thoits (Eds.) Advances in Identity Theory and Research, pp. 195-214. New York: Kluwer Academic/Plenum.
Burke, P. J. (2004). Identities and Social Strucutre: The 2003 Cooley-Mead Award Address. Social Psychologu Quarterly, 67(1): 5-15.
Burke, P. J. (2006). Identity Change. Social Psychology Quarterly, 69(1): 81-96.
Burke, P. J. & Franzoi, S. L. (1988). Studying Situations and Identities Using Experiential Sampling Methodology, American Sociological Review, 53: 559-568.
Burke, P. J. & Reitzes, D. C. (1981). “The Link Between Identity and Role Performance.” Social Psychology Quarterly, 44: 83-92.
Burke, P. J. & Stets, J. E. (2009). Identity Theory. Oxford University Press.
Burke, P. J. & Tully, J. (1977). “The Measurement of Role/Identity.” Social Forces, 55: 881-897.
CAF (2005). UK Giving 2004/05, Kent. UK.
Carter, M. J. (2010). Examining the Social Context in Identity Theory. Dissertation, University of California Riverside.
Carter, M. J. (2013). Advancing Identity Theory: Examining the Relationship between Activated Identities and Behavior in Different Social Contexts, Social Psychology Quarterly, 76(3), 203-223.
Cast, A. D. & Burke, P. J. (2002). A Theory of Self-Esteem. Social Forces, 80(3): 1041-1068.
Cermak, D. S. P., File, K. M. & Prince, R. A. (1994). A Benefit Segmentation of the Major Donor Market, Journal of Business Research, 29, 121-130.
Cheung, C. K. & Chan, C. M. (2000). Social-cognitive Factors of Donating Money to Charity, with Special Attention to an International Relief Organization, Evaluation and Program Planning, 23, 241-253.
Cialdini, R. B. & Richardson, K. D. (1980). Two Indirect Tactics of Image Management. Journal of Persoality and Social Psychology, 39(3), 406-413.
Clotfelter, C. T. (1985). Federal Tax Policy and Charitable Giving. Chicago: University of Chocago Press.
Clotfelter, C. T. (2001). Who Are the Alumni Donors? Giving by Two Generations of Alumni from Selective College. Nonprofit Management and Leadership, 12, 119-138.
Cohen, R. (2002). Fundraising medicine: Creating gift acceptance policies. Grassroots Fundraising Journal, 21, 11-13.
Colby, A. & Damon, W. (1992). Some do careL Contemporary lives of moral commitment. New York: Free Press.
Cooley, C. H. (1902). Human Nature and the Social Order. New York: Scribner.
Consigny, S. (1974). Rhetoric and Its Situations, Philosophy & Rhetoric, 7, 175-186.
Correll, D. (1997). The Rhetorical Situation Again: Linked Components in a Venn Diagram, Philosophy and Rhetoric, 30(4), 395-412.
Danko, W. D., Stanley, T. J. (1986). Identifying and reaching the donation prone individual: A Nationwide Assessment. Journal of Professional Services Marketing 2 (1/2), 117-122.
Davis, M. H. (1983). Empathic Concern and the Muscular Dystrophy Telethon. Empathy as a Multidimensional Construct, Personality and Social Psychology Bulletin, 9, 223-229.
Deaux, K. (1992). Personalizing identity and socializing self. Social psychology of identity and the self-concept, 9-33.
Deaux, K. & Martin, D. (2003). Interpersonal Networks and Social Categories: Specifying Levels of Context in Identity Processes, Social Psychology Quarterly, 66: 101-117.
Diamond, W. D. & Kashyap, R. K. (1997). Extending Models of Prosocial Behavior to Explain University Alumni Contributions, Journal of Applied Social Psychology, 27, 915-928.
Edelman, M. (1964). The symbolic uses of politics. Champaign: University of CHicago Press.
Edwards, J., & Valenzano, J. (2007). Bill Clinton’s “new partnership” anecdote: Toward a post-Cold War foreign policy rhetoric. Journal of Language and Politics, 6(3),303-325.
Ellemers, N., Spears, R. & Doosje, B. (2002). Self and Social Identity, Anuual Review of Psychology, 53, 161-186.
Erikson, E. H. (1964). Insight and responsibility. New York: Norton.
Everatt, D., Habib, A., Maharaj, B. & Nyar, A. (2005). Patterns of Giving in South Africa. Voluntas, 16, 275-291.
Festinger, L. (1957). A Theory of cognitive dissonance. Stanford, CA: Stanford University Press.
Fiske, S. T., & Taylor, S. E. (1991). Social cognition (2nd ed.). New York: McGraw-Hill.
Foote, N. (1951). Identification as the Basis for a Theory of Motivation. American Sociological Review, 26, 14-21.
Frank, R. (1996) Motivation, cognition, and charitable giving. In: J.B. Schneewind (ed.) Giving: Western Ideas of Philanthropy (pp. 130–152). Indianapolis, IN: Indiana University Press.
Furnham, A. (1995). The Just World, Charitable Giving and Attitudes to Disability. Personal and Individual Differences, 19: 577-83.
Garret, M. & Xiao, X. (1993). The rhetorical situation revisited, Rhetoric Society Quarterly, 23(2), 30-40.
Gecas, J. (2000). Value identities, self-motives, and social movements. In S. Stryker, T. J. Owens, & R. White W. (Eds.), Self, Identity, and Social Movements: 93-109. Minneapolis, MN: University of Minnesota Press.
Grant-Davie, K. (1997). Rhetorical Situations and Their Constituents. Rhetoric Review, 15, 264-279.
Hall, P. 2006. A historical overview of philanthropy, voluntary associations, and non-profit organizations in the United States, 1600–2000. In Powell, W. and Steinberg, R. (eds.) The Nonprofit Sector (pp. 32-65). New Haven, CT: Yale University Press.
Harbaugh, W. T. (1998). What Do Donations Buy? A Model of Philanthropy Based on Prestige and Warm Glow, Journal of Public Economics, 67, 269-284.
Hardy, S. A.,& Carlo, G.(2011). Moralidentity: Where identity formation and moral development converge. In S. J. Schwartz, K. Luyckx, & V. L. Vignoles (Eds.), Handbook of identity theory and research (pp. 459–478). New York: Springer.
Hardy, S. A., Walker, L. J., Rackham, D. D., & Olsen, J. A. (2012). Religiosity and adolescent empathy and aggression: The mediating role of moral identity. Psychology of Religion and Spirituality, 4, 237–248.
Hardy, S. A., Walker, L. J. Olsen, J. A., Woodbury, R. D. & Hickman, J. R. (2014). Moral Identity as Moral Idea Self: Links to Adolescent Outcomes, Developmental Psychology, 50(1), 43-57.
Harrison, W., Mitchell, S. K. & Peterson, S. P. (1995). Alumni Donations and Colleges' Development Expenditure: Does Spending Matter? American Journal of Economics and Sociology, 54, 397-412.
Haslam, S. A., Oakes, P. J., McGarty, C., Turner, J. C., Reynolds, K. J., & Eggins, R. A. (1996). Stereotyping and social influence: The mediation of stereotype applicability and sharedness by the views of ingroup and outgroup members. British Journal of Social Psychology, 35, 369-397.
Hogg, M. A. & Abrams, D. E. (1988). Social Identifications: A Social Psychology of Intergroup Relations and Group Processes. London: Routledge.
Hogg, M. A. & Hardie, E. A. (1992). Prototypicality, Conformity and Depersonalized Attraction: A Self-Categorization Analysis of Group Cohensiveness. British Journal of Social Psychology, 31: 41-56.
Hogg, M. A. & Terry, D. J. (2001). Social Identity Theory and Organizational Processes. In M. A. Hogg & D. J. Terry (Eds.), Social Identity Processes in Organizational Contexts (pp. 1-12). Psychology Press, PA: Taylor & Fancis Group.
Hogg, M. A. & Terry, D. J. (2000). Social Identity and Self-Categorization Processes in Organizational Contexts, Aademy of Management Review, 25, 121-140.
Hogg, M. A., Terry, D. J. & White, K. M. (1995). A Tale of Two Theories: A Critical Comparison of Identity Theory with Social Identity Theory, Social Psychology Quarterly, 58(4), 255-269.
James, W. (1890). The principles of psychology, Vol. 1 http://psycnet.apa.org/psycinfo/2004-16192-000, Febuary 24th, 2016, New York, NY, US: Henry Holt and Co, Inc.
Jonas, E., Schimel, J., Greenberg, J., Pyszczynski, T. (2002). The Scrooge Effect: Evidence That Mortality Salience Increases Prosocial Attitudes and Behavior. Personality and Social Psychology Bulletin, 28, 1342-53.
Jones, A.P., & James, L.R. (1979). Psychological climate: Dimensions and relationships of individual and aggregated work environment perceptions. Organizational Behaviour and Human Performance, 23, 201-250.
Joulfaian, D. (2004). Gift Taxs and Lifetime Transfers: Time Series Evidence, Journal of Public Economics, 88, 1917-1929.
Katz, S. N. (1999). Where did the Serious Study of Phylanthropy Come From, Anyway? Nonprofit and Voluntary Sector Quarterly, 8, 74-82.
Kaufer, D. S. (1979). Points of View in Rhetorical Situations: Classical and Romantic Contrasts and Contemporary Implications, The Quaeterly Journal of Speech, 65, 171-86.
Kelly, K. (1998). Effective Fund-Raising Management. London: Routledge.
Kingma, B. (1989). An Accurate Measurement of the Crowd-Out Effect, Income Effect and Price Effect for Charitable Contributions. Journal of Political Economy, 97, 1197-207.
Kneupper, C.W. (1979). Dramatistic invention: The pentad as a heuristic procedure. Rhetoric Society Quarterly, 9(3), 130-136.
Kramer, R. M. (1993). Cooperation and Organizational Identitification, In J. K. Murnighan (Ed.), Social Psychology in Organizations: Advances in Theory and Research. Upper Saddle River, NJ: Prentice Hall.
Lee, T. W., Ashford, S. J., Walsh, J. P. & Mowday, R. T. (1992). Commitment Propensitym Organizational Commitment, and Voluntary Turnovr: A Logitudinal Study of Organizational Entry Processes, Journal of Management, 18, 15-32.
Lohmann, S. (1992). Optimal Commitment in Monetary Policy: Credibility versus Flexibility. American Economic Review, 82, 273-286.
Lyons, D. (1994). Right, Welfare, and Mill’s Moral Theory. Oxford: Oxford University Press.
Madden, K. (2006). Giving and identity: why affluent Australians give – or don’t – to community causes. Australian Journal of Social Issues, 41, 453-476.
Madsen, A. (1993). Burke’s representative anecdote as a critical method. In J. Chesebro ( Eds.), Extensions of the Burkean system (pp.208-229). Tuscaloosa U. of Alabam press.
Mael, F. & Ashforth, B. (1992) Alumni and their alma maters: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13, 103-123.
Markus, H. (1977). Self-Schemata and Processing of Information About the Self. Journal of Personality and Social Psychology, 35: 63-78.
Markus, H., & Nurius, P. (1986). Possible selves. American Psychologist, 41, 954-969.
Marr, K.A., Mullin, C.H. and Siegfried, J.J. (2005) Undergraduate financial aid and subsequent alumni giving behavior. The Quarterly Review of Economics and Finance, 45, 123–143.
McCane, J. B. (2010). Genocide as representative anecdote: Crack cocaine, the CIA, and the Nation of Islam in Gary Webb’s “Dark Alliance”. Western Journal of Communication, 74(4), 396-416.
McCall, G. J. & Simmons, J. L. (1966). Identities and Interactions. New York: Free Press.
McCall, G. J. & Simmons, J. L. (1978). Identities and interactions: an examination of human associations in everyday life. Free Press.
McCormack, K. C. (2014). Ethos, Pathos, and Logos: The Benefits of Aristotelian Rhetoric in the Courtroom, 7 Wash. U. Jur. Rev. 131. http://openscholarship.wustl.edu/law_jurisprudence/vol7/iss1/9
Mead, G. H. (1934). Mind, Self, and Society: From the Standpoint of a Social Behaviorist (1st ed.). University of Chicago Press.
Merriam-Webster Online: Dictionary and Thesaurus (2016). Retrived from http://www.merriam-webster.com/dictionary/rhetoric
Michener, H. A. & Delamater, J. D. (1999). Social psychology (4th ed.). Fort Worth: Harcourt Brace.
Miller, D. T. (1977). Personal Deserving versus Justice for Others: An Exploration of the Justice Motive, Journal of Experimental Social Psychology, 1-13.
Monks, J. (2003). Patterns of Giving to One's Alma Mater Among Young Graduates from Selective Institutions. Economics of Education Review, 22, 121-130.
National Society of Fund Raising Executives (NSFRE) Institute (1986). Glossary of fund-raising terms. Alexandria. VA: NSFRE.
Okabe, R. (2007). The Concept of Rhetorical Competence and Sensitivity Revisited: From Western and Eastern Perspectives, China Media Research, 3(4), 74-81.
Oakes, P. (1987). The Salience of Social Categories. In J. C. Turner (Eds.), Rediscovering the Social Grop, pp. 117-141. New York: Basil Balckwell.
Oakes, P., Haslam, S. & Turner, J. (1994). Stereotypes and Social Reality. Chicago: Aldine.
Oliner, S. P. & Oliner, P. M. (1988). The Altruistic Perosnality. New York: The Free Press.
O’Reilly, C. & Chatman, J. (1986). Organizational Commitment and Psychological Attachment: The Effects of Comploance, Identification, and Internalization on Prosocial Behavior. Journal of Apllied Psychology, 71(3), 492-499.
Organ, D. W. (1988). Organizational Citizenship Behavior: The Good Soldier Syndrome. San FranciscoL New Lexington Press.
Owens, T. J. (2003). Self and Identity, in the Handbook of Social Psychology (pp. 205-), edited by John Delamater, Kluwer Academic/Plenum Publisher, New York.
Oyserman, D. (2007). Social identity and self-regulation. In A. W. Kruglanski & E. T. Higgins (Eds.), Social Psychology: Handbook of Basic Principles (2nd ed., pp. 432-453). New York: Guilford Press.
Oyserman, D. (2009). Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior, Journal of Consumer Psychology, 19, 250-260.
Oyserman D. (2009). Identity-based motivation and consumer behavior. Journal of Consumer Psychology, 19, 276–279.
Oyserman, D. & Destin, M. (2010). Identity-Based Motivation: Implications for Intervention, The Counseling Psychologist, 38(7), 1001-1043.
Oyserman, D. & James, L. (2011). Identity-based motivation and the future self: Content and consequences of possible identities. In S. Schwartz, K. Luyckx, * V. Vignoles (Eds.), Handbook of identity theory and research. New York: Springer-Verlag.
Oyserman D., & Markus H. R. (1998). Self as social representation. In: U. Flick (Ed.) The psychology of the social (pp. 107–125). New York, NY: Cambridge University Press.
Oxford English Dictionary (2016). Oxford English Dictionary online. Retrived from http://www.oxforddictionaries.com/definition/english/identification
Parfit, D. (1984). Reasons and Persons. Oxford: Oxford University Press.
Parsons, L. M. (2003). Is Accounting Information From Nonprofit Organizations Useful to Donors? A Review of Charitable Giving)Value-Relevance, Journal of Accounting Literature, 22, 104-129.
Penner, L. A. (2000). Promoting Prosocial Actions: The Importance of Culture and Value. Journal of Social Philosophy, 31(4), 477-487.
Perelman, C. (1970). The new rhetoric: A theory of practical reasoning. The Great Ideas Today. Part 3: The contemporary status of a great idea (pp. 273-312). Chicago: Encycloperida Britannica.
Pervin, L. A. (1967a). Satisfaction and perceived self-environment similarity: A sementic differential study of student-colllege interaction. Journal of Personality, 35, 623-634.
Pervin, L. A. (1967b). A twenty-college interaction using TAPE: Rationale, reliability, and validity. Journal of Educational Psychology, 58, 290-302.
Pervin, L. A. & Rubin, D. B. (1967). Student Dissatisfaction with College and the College Dropout: A Transactional Approach. The Journal of Social Psychology, 72(2), 285-295.
Piliavin, J. A. & Callero, P. L. (1991). Giving Blood: The Development of an Altrusitic Identity. Baltimore, Md: The Johns Hopkins University Press.
Prince, F. A. & File, K. M. (1995). The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors: San Fransisco: Jossey-Bass.
Reicher, S. D. (1987). Crowd Behaviour as Social Action. In J. C. Turner (Eds.) Rediscovering the Social Gorup, pp. 171-202. New York: Basil Blackwell.
Reicher, S. D. (1996). The Battle of Westminster: Developing the Social Identity Model of Initiation and Development of Collective Conflict. European Journal of Social Psychology, 26: 115-134.
Reid, A. & Deaux, K. (1996). Relationship between social and personal identitiesL Segregation or integration? Journal of Personality and Social Psychology, 71(6), 1084-1091.
Reynolds, S & Ceranic, T. L. (2007). The Effect of Moral Judgment and Moral Identity on Moral Behavior: An Empirical Examination of the Moral Individual, Journal of Applied Psychology, 92(6), 1610-1624.
Ribar, D. C., Wilhelm, M.O. (2002). Altruistic and Joy-of-Giving Motivations in Charitable Behavior. Journal of Political Economy, 110, 425-57.
Riley, A. & Burke, P. J. (1995). Identities and Self-Verification in the Small Group, Social Psychology Quarterly, 58(2), 61-73.
Rountree, C. (2007). Rhetoric and Cross-Cultural Inspiration, http://www.terrypearce.com/pdf/PREREAD_rountree_061204.pdf
Ryan, D. & Murdock, R. (1986). Identifying and Nurturing Core Donors. Fund Raising Management. 16 (12), 20-32.
Salancik, G. R. & Pfeffer, J. (1978). The External Control of Organizations: A ResourceDependence Perspective. New York: HarperCollines.
Sargeant, A & Jay, E. (2004). Fundarising Management Analysis, Planning and Practice. London: Routledge.
Sargeant, A. & Woodliffe, L. (2007). Individual Giving Behaviour: A Multi-Disciplnary Review. In A. Sargeant & W. Wymer (Eds.), The Nonprofit Marketing Companion. London: Routledge.
Schevish, P. G. & Havens, J. J. (1997). Social participation and charitable giving: a multivariate analysis, Voluntas, 8, 235-60.
Schervish, P. G. & Havens, J. J.(2001). The New Physics of Philanthropy: The Supply-Side Vectors of Charitable Giving—Part 1: The Material Side of the Supply Side. The CASE International Journal of Educational Advancement, 2(2): 95-113.
Schervish, P. G. & Havens, J. J. (2002). The Boston Area Diary Study and the Moral Citizenship of Care, Voluntas, 13, 47-71.
Schlenker, Miller, & Johnson, (2009). Moral identity, integrity, and personal responsibility. In D. Navaez & D. Lapsley (eds.), Personality, Identity, and Character. New York: Cambridge University Press.
Schwartz, R. A. (1970). Personal Philanthropic Contributions, Journal of Political Economy, 78, 1264-91.
Secord, P. E. & Backman, C. W. (1961). Personality theory and the problem of stability in individual behavior: An interpersonal approach. Psychological Review, 68, 21-32.
Secord, P. E, & Backman, C. W. (1965). An interpersonal approach to personality. In B. Maher (Ed.), Progress in experimental personality research (Vol. 2, pp. 91–125). New York: Academic Press.
Smith, E. & Semin, G. (2004). Socially situated cognition: Cognition in its social context. Advances in Experimental Social Psychology, 36, 53-117.
Stephenson, A. L. (2013). The effect of brand identification on alumni supportive behaviors (Unpublished dissertation). Indiana University of Pennsylvania: Pennsylvania. Retrived from: https://dspace.iup.edu/bitstream/handle/2069/1991/Amber%20L.%20Stephenson.pdf?sequence=1
Stets, J. E. (1995). Role Identities and Person Identitties: Gender Identity, Mastery Identity, and Controlling One’s Partner. Sociological Perspectives, 38(2): 129-150.
Stets, J. E. (2006). Identity Theory. In the P. J. Burke (Eds.) Contemporary Social Psychological Theories, pp. 88-110. Palo Alto, CA: Stanford University Press.
Stets, J. E. & Burke, R. J. (1994). Inconsistent Self-Views in the Control Identity Model. Social Science Research, 23(3): 236-262.
Stets, J. E. & Burke, P. J. (1996). Gender Control, and Interaction. Social Psychology Quarterly, 59: 193-220.
Stets, J. E. & Burke, P. J. (2000). Identity Theory and Social Identity Theory, Social Psychology Quarterly, 63 (3), 224-237.
Stets, J. E. & Carter, M. J. (2006). The model identity: A principle level identity. Purpose, meaning, and action: Contro systems theories in sociology, 293-316.
Stone, D. & McElwee, J. (2004). What California Donors Want In Their Own Voices, Washington D. C.: Nationall Centre for Family Philanthropy.
Stryker, S. (1968). Identity Salience and Role Performance: The Relevance of Symbolic Interaction Thoery for Family Resrarch. Journal of Marriage and Family, 30(4): 558-564.
Stryker, S. (1980). Symboic Interactionism: A Social Structural Version. The Blackburn Press.
Stryker, S. (1987). The Interplay of Affect and Identity: Exploring the Relationships of Social Structure, Social Interaction, Self, and Emotion. Persented at the annual meetings of the American Sociological Associaiton.
Stryker, S. & Burke, P. J. (2000). The Past, Present, and Future of an Identity Theory, Social Psychology Quarterly, 63(4), 284-297.
Stryker, S., Owens, T. J. & White, R. W. (2000). Self, identity, and social movements. Minneapolis, MN: University of Minnesota Press.
Stryker, S. & Serpe, R. T. (1994). Identity Salience and Psychological Centrality: Equivalent, Overlapping, or Complementary Concepts? Social Psychology Quarterly, 57(1): 16-35.
Stryker, S. & Statham, A. (1985). Symbolic Interaction and Role Theory. In the G. Lindzey & E. Aronson (Eds.) Handbook of Social Psychology, pp. 311-378. New York: Random House.
Sung, M., & Yang, S.-U. (2009). Student-university relationships and reputation: A study of the links between key factors fostering students' supportive behavioral intentions toward their university. Higher Education: The International Journal of Higher Education and Education Planning, 57 (6), 787-811.
Supphellen, M. & Nelson, M. (2001). Developing exploring, and validating a typology of private philanthropic decision making, Journal of Economic Psychology, 22(5), 573-603.
Swann, W. B. Jr. (1983). Self-verification: Bringing Social Reality Into Harmon With the Self. In J. Suls & A. Greenwald (Eds.) Psychological Perspectives on the Self, pp. 33-66. Hillsdale, NJ: Erlbaum.
Swann, W. B., Jr. (2012). Self-verification theory. In P. Van Lange, A. Kruglanski, & E.T. Higgins (Eds.) pp 23-42. Handbook of Theories of Social Psychology, Sage: London.
Tajfel, H. (1981). Human groups and socal categories. Cambridge: University Press.
Tajfel, H. (1982). Social Identity and Intergroup Relations. Cambridge, UK: Cambridge University Press.
Tajfel, H. & Turner, J. C. (1979). An Integrative Theory of Intergroup Conflict. In the W. G. Austin & S. Worchel (Eds.) The Social Psycholy of Intergroup Relations, pp. 33-47. Pacific Grove, CA: Brooks/Cole.
Tajfel, H. & Turner, J. C. (1985). The Social Identity Theory of Intergroup Behavior. In the S. Worchel & W. G. Austin (Eds.), pp. 7-24. Psychology of Intergroup Relations, Chicago: Nelson-Hall.
Terry, D. J. & Hogg, M. A. (1996). Gorup Norms and the Attitude-Behavior Relaionship: A Role for Group Identification. Personality and Social Psychology Bulletin, 22: 776-793.
Center on Philanthropy, (2009). Understanding Donor Motivations for Giving, New York: CCS. Retrived from https://philanthropy.iupui.edu/files/research/2009ccs_understandingdonorsmotivations.pdf
The Giving Campaign (2004). Retrived from: www.givingcampaign.org.uk
Thoits, P. A. (1983). Multiple Identities and Psychological Well-Being. American Sociological Review, 49:174-187.
Thoits, P. A. (1986). Multuple Identities: Examining Gender and Marital Status Differences in Distress. American Sociological Review, 51: 259-272.
Thoits, P. A. & Virshup, L. K. (1997). Me’s and We’s: Forms and Functions of Social Identities. In R. D. Ashmore & L. Jussim (Eds.), Self and Identity: Fundamental Issues, pp. 106-133. New York: Oxford University Press.
Tidwell, M. V. (2005). A Social Identity Model of Prosocial Behaviors Within Nonprofit Organizations, Nonprofit Management & Leadership, 15(4), 449-467.
Todd, S. J., Lawson, R.W. (1999). Towards a better understanding of the financial donor: An examination of donor behavior in terms of value structure and demographics. International Journal of Nonprofit and Voluntary Sector Marketing, 4:235-44
Toulmin, S. E. (1958). The Uses of Argument, Cambridge University Press, Cambridge.
Tsao, J.C. & Coll, G. (2005). To give or not to give: Factors determining alumni intent to make donations as a PR outcome. Journalism & Mass Communication Educator 59 (4): 381–392.
Tumer, J. C., Hogg, M. A., Oakes, P. J., Reicher, S. D. & Wetherell, M. S. (1987). Rediscovering the Social Group: A Self-Categorization Theory. New York: Dasil Blackwell.
Vatz, R. (1973). The Myth of the Rhetorical Situation. Philosophy & Rhetoric, 6, 154-161.
Weaver, R. M. (1953). The ethics of rhetoric. Chicago: Henry Regnery.
Weber, R. P. (1985). Basic content analysis. New Delhi: Sage.
Weinstein, S. (2009). The Complete Guide to Fundraising Management (3rd Ed.). New Jersey: John Wiley & Sons, Inc.
Wiepking, P. (2006). Birds of a Feather Flock Together. Why People Donate to Specific Charitable Organizations, the 35th annual Arnova conference. Chicago.
Wiley, M. G. (1991). Gender, Work, and Stress: The Potential Impact of Role-Identity Salience and Commitment, Socialogical Quarterly, 32: 495-510.
Wright, W. H., & Bocarnea, M. C. (2007). Contributions of unrestricted: The donor organization-public relationship and alumni attitudes and behaviors. Nonprofit Management & Leadership, 18(2), 215-235.
Wunderink, S. (2000). The economics of consumers gifts and legacies to charitable organizationsm, International Journal of Nonproft and Voluntary Sector Marketing, 5, 268-287.
Yavas, U., Reiken, G. & Parameswaran, R. (1980). Using psychographics to profit potential donors. Business Atlanta, 30(5), 41-45.