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題名：產品使用之倒敘設計模式
作者：陳柏全 引用關係
作者(外文)：Po-Chuan Chen
校院名稱：大同大學
系所名稱：設計科學研究所
指導教授：曹永慶
學位類別：博士
出版日期：2016
主題關鍵詞：產品經驗；設計模式；情感設計；產品使用；PEN設計工具；emotional design；design model；Product experience；product use；PEN design tool
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敘事(Narrative)是一項廣泛用於電影、戲劇、小說等媒體之重要技巧，而且有助於在上述媒體中建立所需之情緒感染與情節張力。而其中“倒敘”與過去之經驗或記憶有關，經常出現在需要解謎或回憶之場景當中。若在產品使用過程中加入倒敘元素，可令使用者體驗諸如療癒心靈、喚起美好等與過往時光相關之感受，從而增加對該產品之喜好度。本研究之目的即為建構產品使用之倒敘設計模式，提供設計人員開發新產品概念之參考依據。
本研究分為三個階段進行探討。第一階段為探討產品使用之倒敘概念結構。首先蒐集產品使用之四階段(起承轉合)倒敘事例，之後藉由相似性矩陣比較事例各階段之相似程度，並透過集群分析予以群組化，接著由焦點團體小組討論各分群之潛在意涵，從而建立產品使用倒敘事例之起、承、轉、合四階段概念結構，包含各階段之主要概念以及相關之子概念。
第二階段為建構倒敘設計模式。首先歸納倒敘事例之四階段子概念組合之不同“倒敘路徑”，再透過焦點團體討論將“倒敘路徑”進行分類。接著，將“倒敘路徑類別”、“倒敘路徑”以及“倒敘子概念組合”分別轉化為Purpose (產品使用目的) 、Essence (設計主題)及Narrative (各階段導引敘事)，並依此建立倒敘PEN設計工具。最後，綜合前階段事例蒐集與分類之“產品經驗區塊”、規劃導入設計流程之“設計實施區塊”以及此“PEN設計工具區塊”，提出產品使用之倒敘設計模式。
第三階段則依據本研究建構之設計模式進行個案驗證，並分別就設計提案之故事與產品之喜好及產品創新實施使用者評價，驗證倒敘產品設計模式於新產品概念發展設計實務應用之可行性。使用者評價測試結果顯示，受測者對於12項測試樣本之喜好度與創新度皆有極高之正面評價，且產品使用故事與產品設計之喜好度及產品設計喜好度與創新度均呈現顯著相關，至於故事喜好與產品創新度於統計上則未呈現相關性。
Narrative is an important technique widely used in the media such as movies, dramas, or novels, and it brings emotional appeal and strength of plot to media. Among them, Analepsis is connected to past experiences and memories, and it often appeared in scenes of mystery solving or reminiscence. If the element of Analepsis has been put into the process of product use, it will make users experiencing feelings of past time, such as mind healing, or recall wonderfulness. And increase their preferference to products. The purpose of this study is to construct the Analepsis design model of product use, and provide a reference for product designers to develop new product concept.
The following discussion is divided into three sections. Section 1 discusses the Analeptic concept construct of product use. First, collect the four staged (start, develop, trasition and change, end) analeptic case examples. Then compare the similarities of case examples in each stage by similarity matrix, and use cluster analysis for data grouping. Next, a focus group is formed to discuss the potencial meaning of each group. Then a four-staged conceptual construct of analeptic case examples of product use has been created. It comprised of main concept and sub-concepts.
Section 2 constructs the Analeptic design model. First, explore different analeptic paths of sub-concept combinations of analeptic case examples in the four stages. And then categorize the analeptic paths by focus group discussion. Next, transform “categories of analeptic path”, “analeptic path”, and “combination of analeptic sub-concepts” into “Purpose”, “Essence”, and “Narrative”, and create an analeptic PEN design tool. Finally, an Analeptic design model is proposed by combining “Product Experience Block”, “Design Implement Block”, and “PEN Design Tool Block”.
Section 3 further validates the design model, through designing the testing samples, to validate the usability. The test samples comprised of product-use stories, and product design. And a user evaluation test is conducted, to exam the preference of product-use stories, preference of product, and innovation of product. The result of user evaluation test showed that, subjects have rated high positive evaluations to preference and innovation of test samples. The preference of product-use story and product design has significant correlation. The preference and innovation of product design has significant correlation too. But the correlation was not found between preference of product stories and innovation of product statistically.
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