1.Adjei, M. T., Noble, S. M., & Noble, C. H. (2010). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science, 38(5), 634-653.
2.Ahn, T., Ryu, S., & Han, I. (2007). The impact of Web quality and playfulness on user acceptance of online retailing. Information & Management, 44(3), 263-275.
3.Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of marketing, 69(3), 19-34.
4.Alshibly, H. (2009). A Characterization of Customer Empowerment Drawn from Three Views of Power. ABAC Journal, 29(3), 65-74.
5.Alshibly, H. H. (2014). A free simulation experiment to examine the effects of social commerce website quality and customer psychological empowerment on customers’ satisfaction. Journal of Business Studies Quarterly, 5(4), 21-40.
6.Andersen, P. H. (2005). Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast. Industrial Marketing Management, 34(1), 39-51.
7.Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. (2004). Customer satisfaction and shareholder value. Journal of Marketing, 68(4), 172-185.
8.Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological bulletin, 103(3), 411-423.
9.Andrews, J. C., Durvasula, S., & Akhter, S. H. (1990). A framework for conceptualizing and measuring the involvement construct in advertising research. Journal of advertising, 19(4), 27-40.
10.Ang, L. (2011). Community relationship management and social media. Journal of Database Marketing & Customer Strategy Management, 18(1), 31-38.
11.Antil, J. H. (1984). Conceptualization and operationalization of involvement. Advances in consumer research, 11(1), 203-209.
12.Apenes Solem, B. A. (2016). Influences of customer participation and customer brand engagement on brand loyalty. Journal of Consumer Marketing, 33(5), 332-342.
13.Applebaum, A. (2001). The constant customer. Gallup Management Journal, 17, 1-5.
14.Asur, S., & Huberman, B. A. (2010). Predicting the future with social media. In Web Intelligence and Intelligent Agent Technology (WI-IAT), 2010 IEEE/WIC/ACM International Conference on (Vol. 1, pp. 492-499). IEEE.
15.Aziz, N. A., & Yasin, N. M. (2010). Analyzing the brand equity and resonance of banking services: Malaysian consumer perspective. International Journal of Marketing Studies, 2(2), 180-189.
16.Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
17.Bandura, A. (1982). Self-efficacy mechanism in human agency. American psychologist, 37(2), 122.
18.Bandura, A. (1996), Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs. NJ: Prentice Hall.
19.Barber, N., Ismail, J., & Dodd, T. (2007). Purchase attributes of wine consumers with low involvement. Journal of Food Products Marketing, 14(1), 69-86.
20.Belleflamme, P., Lambert, T., & Schwienbacher, A. (2014). Crowdfunding: Tapping the right crowd. Journal of Business Venturing, 29(5), 585-609.
21.Benkler, Y. (2006). The wealth of networks: How social production transforms markets and freedom. Yale University Press.
22.Bentler, P. M., & Chou, C. P. (1987). Practical issues in structural modeling. Sociological Methods & Research, 16(1), 78-117.
23.Berger, J., & Milkman, K. L. (2012). What makes online content viral?. Journal of marketing research, 49(2), 192-205.
24.Bhattacherjee, A. (2001). An empirical analysis of the antecedents of electronic commerce service continuance. Decision support systems, 32(2), 201-214.
25.Bian, X., & Moutinho, L. (2011). The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European Journal of Marketing, 45(1/2), 191-216.
26.Biocca, F. (1999). The cyborg's dilemma: Progressive embodiment in virtual environments. Human Factors in Information Technology, 13, 113-144.
27.Bloch, P. H. (1982). Involvement beyond the purchase process: conceptual issues and empirical investigation. Advances in consumer research, 9(1), 413-417.
28.Bloch, P. H., & Richins, M. L. (1983). A theoretical model for the study of product importance perceptions. The Journal of Marketing, 47, 69-81.
29.Bollen, K. A., & Stine, R. A. (1992). Bootstrapping goodness-of-fit measures in structural equation models. Sociological Methods & Research, 21(2), 205-229.
30.Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231.
31.Bowden, J. L. H. (2009). The process of customer engagement: a conceptual framework. Journal of Marketing Theory and Practice, 17(1), 63-74.
32.Boyd, D. (2009). Social Media Is Here to Stay. Now What? Microsoft Research Tech Fest , Redmond, Washington, DC.
33.Boyd, D., & Ellison, N. (2010). Social network sites: definition, history, and scholarship. IEEE Engineering Management Review, 3(38), 16-31.
34.Brennan, C., & Ritters, K. (2004). Consumer education in the UK: new developments in policy, strategy and implementation. International Journal of Consumer Studies, 28(2), 97-107.
35.Brennan, L., & Mavondo, F. (2000). Involvement: An unfinished story. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2000) on “Visionary Marketing for the (Vol. 21, pp. 133-137).
36.Brodie, R. J., Hollebeek, L. D., Juric, B., & Ilic, A. (2011). Customer engagement: conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252-271.
37.Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114.
38.Brogi, S. (2014). Online brand communities: a literature review. Procedia-Social and Behavioral Sciences, 109, 385-389.
39.Bruner, G. C., & Kumar, A. (2007). Attitude toward location-based advertising. Journal of Interactive Advertising, 7(2), 3-15.
40.Burnkrant, R. E., & Sawyer, A. G. (1983). Effects of involvement and message content on information-processing intensity. Information processing research in advertising, 12(2), 46-64.
41.Butler, B., Sproull, L., Kiesler, S., & Kraut, R. (2002). Community effort in online groups: Who does the work and why. Leadership at a distance: Research in technologically supported work, 171-194.
42.Butler, D. D. (2012). Groundswell–Winning in a World Transformed by Social Technologies. Charlene Li and Josh Bernoff, Harvard Business Press, 2009. ISBN‐13: 978‐1422125007. Psychology & Marketing, 29(1), 52-55.
43.Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An experimental study of the relationship between online engagement and advertising effectiveness. Journal of Interactive Marketing, 23(4), 321-331.
44.Cattaneo, L. B., & Chapman, A. R. (2010). The process of empowerment: a model for use in research and practice. American Psychologist, 65(7), 646-659.
45.Celsi, R. L., & Olson, J. C. (1988). The role of involvement in attention and comprehension processes. Journal of consumer research, 15(2), 210-224.
46.Chan, K. W., & Li, S. Y. (2010). Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity. Journal of Business Research, 63(9), 1033-1040.
47.Chan, K. W., Yim, C. K., & Lam, S. S. (2010). Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures. Journal of marketing, 74(3), 48-64.
48.Chau, P. Y., Au, G., & Tam, K. Y. (2000). Impact of information presentation modes on online shopping: an empirical evaluation of a broadband interactive shopping service. Journal of Organizational computing and electronic commerce, 10(1), 1-20.
49.Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93.
50.Cheung, C. M., Chiu, P. Y., & Lee, M. K. (2011). Online social networks: Why do students use facebook?. Computers in Human Behavior, 27(4), 1337-1343.
51.Chin, W. W., & Newsted, P. R. (1999). Structural equation modeling analysis with small samples using partial least squares. Statistical strategies for small sample research, 1(1), 307-341.
52.Chiu, C. M., Hsu, M. H., & Wang, E. T. (2006). Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories. Decision support systems, 42(3), 1872-1888.
53.Christofides, E., Muise, A., & Desmarais, S. (2009). Information disclosure and control on Facebook: are they two sides of the same coin or two different processes?. CyberPsychology & Behavior, 12(3), 341-345.
54.Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International journal of Advertising, 30(1), 47-75.
55.Chung, J., & Tan, F. B. (2004). Antecedents of perceived playfulness: an exploratory study on user acceptance of general information-searching websites. Information & Management, 41(7), 869-881.
56.Clarke, K., & Belk, R. W. (1979). The effects of product involvement and task definition on anticipated consumer effort. Advances in consumer research, 6(1), 313-318.
57.Conger, J. A., & Kanungo, R. N. (1988). The empowerment process: Integrating theory and practice. Academy of management review, 13(3), 471-482.
58.Correa, T., Hinsley, A. W., & De Zuniga, H. G. (2010). Who interacts on the Web?: The intersection of users’ personality and social media use. Computers in Human Behavior, 26(2), 247-253.
59.Dabholkar, P. A., & Sheng, X. (2012). Consumer participation in using online recommendation agents: effects on satisfaction, trust, and purchase intentions. The Service Industries Journal, 32(9), 1433-1449.
60.Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, media selection, and manager performance: Implications for information systems. MIS quarterly, 355-366.
61.Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass communication and resource-based theories. Journal of management, 26(6), 1091-1112.
62.Denegri-Knott, J., Zwick, D., & Schroeder, J. E. (2006). Mapping consumer power: an integrative framework for marketing and consumer research. European Journal of Marketing, 40(9/10), 950-971.
63.Derlega, V. J., Winstead, B. A., Wong, P., & Greenspan, M. (1987). Self-disclosure and relationship development: An attributional analysis. Interpersonal processes: New directions in communication research, 172-187.
64.Dhar, S., & Varshney, U. (2011). Challenges and business models for mobile location-based services and advertising. Communications of the ACM, 54(5), 121-128.
65.Doll, W. J., Xia, W., & Torkzadeh, G. (1994). A confirmatory factor analysis of the end-user computing satisfaction instrument. MIS quarterly, 18(4),453-461.
66.Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. The Journal of marketing, 11-27.
67.Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites. Journal of Computer‐Mediated Communication, 12(4), 1143-1168.
68.Engel, J. F., and R. D. Blackwell. (1982). Consumer Behavior, 4th, New York: The Dryden Press.
69.Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior, 8th, New York: Dryder.
70.English H.B. & English A.C. (1974). A comprehensive dictionary of psychological and psychoanalytical terms. New York: David McKay.
71.Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology & Marketing, 20(2), 139-150.
72.Fatout, M. F. (1995). Using limits and structures for empowerment of children in groups. Social Work with Groups, 17(4), 55-69.
73.Ford, J. K. (2005). Brands laid bare: Using market research for evidence-based brand management. John Wiley & Sons.
74.Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 39-50.
75.Fortin, D. R., & Dholakia, R. R. (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of business research, 58(3), 387-396.
76.Franke, N., Keinz, P., & Steger, C. J. (2009). Testing the value of customization: when do customers really prefer products tailored to their preferences?. Journal of Marketing, 73(5), 103-121.
77.Fuchs, C., Prandelli, E., & Schreier, M. (2010). The psychological effects of empowerment strategies on consumers' product demand. Journal of Marketing, 74(1), 65-79.
78.Füller, J., Mühlbacher, H., Matzler, K., & Jawecki, G. (2009). Consumer empowerment through Internet-based co-creation. Journal of Management Information Systems, 26(3), 71-102.
79.Gambetti, R. C., Graffigna, G., & Biraghi, S. (2012). The Grounded Theory approach to consumer-brand engagement. International Journal of Market Research, 54(5), 659-687.
80.Gambetti, R., Graffigna, G., & Biraghi, S. (2014). Consumer–Brand Engagement. Wiley Encyclopedia of Management.
81.Ganesh, J., Arnold, M. J., & Reynolds, K. E. (2000). Understanding the customer base of service providers: an examination of the differences between switchers and stayers. Journal of marketing, 64(3), 65-87.
82.Gensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), 242-256.
83.Giovannini, C. J., Ferreira, J. B., Silva, J. F. D., & Ferreira, D. B. (2015). The effects of trust transference, mobile attributes and enjoyment on mobile trust. BAR-Brazilian Administration Review, 12(1), 88-108.
84.Graffigna, G., & Gambetti, R. C. (2015). Grounding consumer-brand engagement: a field-driven conceptualisation. International Journal of Market Research, 57(4), 605-629.
85.Greenberg, P. (2010). The impact of CRM 2.0 on customer insight. Journal of Business & Industrial Marketing, 25(6), 410-419.
86.Greene, K., Derlega, V. J., & Mathews, A. (2006). Self-disclosure in personal relationships. The Cambridge handbook of personal relationships, 409-427.
87.Greenwald, A. G., & Leavitt, C. (1984). Audience involvement in advertising: Four levels. Journal of Consumer research, 581-592.
88.Grönroos, C. (2000). Creating a relationship dialogue: communication, interaction and value. The marketing review, 1(1), 5-14.
89.Grönroos, C. (2004). The relationship marketing process: communication, interaction, dialogue, value. Journal of business & industrial marketing, 19(2), 99-113.
90.Gunawan, D. D., & Huarng, K. H. (2015). Viral effects of social network and media on consumers’ purchase intention. Journal of Business Research, 68(11), 2237-2241.
91.Habibi, M. R., Laroche, M., & Richard, M. O. (2014). Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities. International Journal of Information Management, 34(2), 123-132.
92.Habibi, M. R., Laroche, M., & Richard, M. O. (2014). The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior, 37, 152-161.
93.Hackman, J. R., & Oldham, G. R. 1980. Work redesign. Reading, MA: Addison-Wesley.
94.Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W.C. (1998). Multivariate data analysis. 5th ed., NJ: Printice Hall, Englewood Cliffs.
95.Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W.C. (2009). Multivariate data analysis. 7th ed., NJ: Printice Hall, Englewood Cliffs.
96.Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analysis (Vol. 7). Upper Saddle River, NJ: Pearson Prentice Hall.
97.Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40(3), 414-433.
98.Haven, B. (2007). Marketing’s New Key Metric: Engagement. Marketing.
99.Heller Baird, C., & Parasnis, G. (2011). From Social Media to Social CRM: reinventing the customer relationship. Strategy & Leadership, 39(6), 27-34.
100.Hennig-Thurau, T., Hofacker, C. F., & Bloching, B. (2013). Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies. Journal of Interactive Marketing, 27(4), 237-241.
101.Herrington, J., Oliver, R., & Reeves, T. C. (2003). Patterns of engagement in authentic online learning environments. Australasian Journal of Educational Technology, 19(1), 59-71.
102.Hershberger, S. L. (2003). The growth of structural equation modeling: 1994-2001. Structural Equation Modeling, 10(1), 35-46.
103.Hillebrand, B., Nijholt, J. J., & Nijssen, E. J. (2011). Exploring CRM effectiveness: an institutional theory perspective. Journal of the Academy of Marketing Science, 39(4), 592-608.
104.Hofacker, C. F., & Belanche, D. (2016). Eight social media challenges for marketing managers. Spanish Journal of Marketing-ESIC, 20(2), 73-80.
105.Hollebeek, L. D. (2011). Demystifying customer brand engagement: Exploring the loyalty nexus. Journal of Marketing Management, 27(7-8), 785-807.
106.Hollebeek, L. D. (2013). The customer engagement/value interface: An exploratory investigation. Australasian Marketing Journal, 21(1), 17-24.
107.Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of interactive marketing, 28(2), 149-165.
108.Hong, I. B. (2015). Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation. International Journal of Information Management, 35(3), 322-336.
109.Howe, J. (2006). The rise of crowdsourcing. Wired magazine, 14(6), 1-4.
110.Hsu, L. L., & Walter, Z. (2015). Search Engine or Content Website? A Local Information Seeking Classification Model Based on Consumer Characteristics and Website Perceptions. International Journal of Human-Computer Interaction, 31(4), 263-276.
111.Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55.
112.Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27-41.
113.Hunter, G. L., Garnefeld, I., Kucuk, S. U., Gau, R., & Viswanathan, M. (2008). When does consumer empowerment lead to satisfied customers? Some mediating and moderating effects of the empowerment-satisfaction link. Journal of Research for Consumers, 15(1), 1-14.
114.Islam, J. U., & Rahman, Z. (2016). Linking customer engagement to trust and word-of-mouth on Facebook brand communities: An empirical study. Journal of Internet Commerce, 15(1), 40-58.
115.Jeong, Y., & Coyle, E. (2014). What are you worrying about on facebook and twitter? an empirical investigation of young social network site users’ privacy perceptions and behaviors. Journal of Interactive Advertising, 14(2), 51-59.
116.John, A. & Klein, J. (2003). The Boycott puzzle. Management Science, 49(9), 1196-209.
117.Johnson, B. T., & Eagly, A. H. (1990). Involvement and persuasion: Types, traditions, and the evidence. Psychological Bulletin, 107, 375-384.
118.Johnson, J. A. (1980). Personality tests: Self-disclosures or self-presentations? Paper presented at the Annual Convention of the American Psychological Association, Montreal, Quebec, Canada.
119.Johnson, R. D., Marakas, G. M., & Palmer, J. W. (2008). Beliefs about the social roles and capabilities of computing technology: development of the computing technology continuum of perspective. Behaviour & Information Technology, 27(2), 169-181.
120.Jöreskog, K. G., & Sörbom, D. (1986). LISREL VI: Analysis of linear structural relationships by maximum likelihood, instrumental variables, and least squares methods. Scientific Software.
121.Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
122.Kapferer, J. N., & Laurent, G. (1993). Further evidence on the consumer involvement profile: five antecedents of involvement. Psychology & Marketing, 10(4), 347-355.
123.Karahasanović, A., Brandtzæg, P.B., Heim, J., Lüders, M., Vermeir, L. , Pierson, J., Lievens, B., Vanattenhoven, J., and Jans, G. (2009). Co-creation and user-generated content–elderly people’s user requirements. Computers in Human Behavior, 25(3), 655-678.
124.Keller, K. (2001). Building customer-based brand equity. Marketing Management, 10(2), 14-19.
125.Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of marketing communications, 15(2-3), 139-155.
126.Keller, K. L. (2011). Brands That Transcend-How to navigate the future of brand management. Marketing Management, 20(2), 36-44.
127.Keller, K. L. (2013). Strategic Brand Management (4th ed.). Upper Saddle River, NJ: Pearson Prentice-Hall.
128.Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.
129.Kietzmann, J. H., Silvestre, B. S., McCarthy, I. P., & Pitt, L. F. (2012). Unpacking the social media phenomenon: towards a research agenda. Journal of Public Affairs, 12(2), 109-119.
130.Kim, M., Eun Park, J., Dubinsky, A. J., & Chaiy, S. (2012). Frequency of CRM implementation activities: a customer-centric view. Journal of Services Marketing, 26(2), 83-93.
131.Kim, Y. H., Kim, D. J., & Wachter, K. (2013). A study of mobile user engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention. Decision Support Systems, 56, 361-370.
132.Kinsella, S., Passant, A., & Breslin, J. G. (2011). Topic classification in social media using metadata from hyperlinked objects. In Advances in Information Retrieval (pp. 201-206). Springer Berlin Heidelberg.
133.Kirmani, A., Sood, S., & Bridges, S. (1999). The ownership effect in consumer responses to brand line stretches. The Journal of Marketing, 63(1), 88-101.
134.Kirschner, P. A., & Karpinski, A. C. (2010). Facebook® and academic performance. Computers in human behavior, 26(6), 1237-1245.
135.Kline, R.B. (2005). Principles and practice of structural equation modelling (2nd ed.). New York: Guilford.
136.Kline, R.B. (2011). Principles and practice of structural equation modelling (3rd ed.). New York: Guilford.
137.Koenig-Lewis, N., Marquet, M., Palmer, A., & Zhao, A. L. (2015). Enjoyment and social influence: predicting mobile payment adoption. The Service Industries Journal, (ahead-of-print), 1-18.
138.Kosciulek, J. F. (2005). Structural equation model of the consumer-directed theory of empowerment in a vocational rehabilitation context. Rehabilitation Counseling Bulletin, 49(1), 40-49.
139.Kotler, P. (1988). Marketing management: Analysis, planning, implementation, and control (6th ed.). Englewood Cliffs, New Jersey: Prentice-Hall.
140.Kozinets, R. V. (2007). Brandthroposophy—on marketing, media, and technoculture. [available at http://www.kozinets.net].
141.Krugman, H. E. (1965). The impact of television advertising: Learning without involvement. Public opinion quarterly, 29(3), 349-356.
142.Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or overvalued customers: capturing total customer engagement value. Journal of Service Research, 13(3), 297-310.
143.Laaksonen, P. (1994). Consumer involvement: Concepts and research. London: Routledge.
144.Labrecque, L. I., vor dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). Consumer power: Evolution in the digital age. Journal of Interactive Marketing, 27(4), 257-269.
145.Laurent, G., & Kapferer, J. N. (1985). Measuring consumer involvement profiles. Journal of marketing research, 41-53.
146.Lee, J., Lee, J., & Feick, L. (2001). The impact of switching costs on the customer satisfaction-loyalty link: mobile phone service in France. Journal of services marketing, 15(1), 35-48.
147.Lee, K. M. (2004). Presence, explicated. Communication theory, 14(1), 27-50.
148.Lee, S., Kim, K. J., & Sundar, S. S. (2015). Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes. Computers in Human Behavior, 51, 336-343.
149.Lee, C., & Kahle, L. (2016). The Linguistics of Social Media: Communication of Emotions and Values in Sport. Sport Marketing Quarterly, 25(4), 201-211.
150.Levinger, G. K., & Snoek, J. D. (1972). Attraction in relationship: A new look at interpersonal attraction. General Learning Press.
151.Li, M., & Gregor, S. (2011). Outcomes of effective explanations: Empowering citizens through online advice. Decision support systems, 52(1), 119-132.
152.Li, Z. N., Drew, M. S., & Liu, J. (2014). Social media sharing. In Fundamentals of multimedia (pp. 617-643). Springer International Publishing.
153.Lim, J. S., Hwang, Y., Kim, S., & Biocca, F. A. (2015). How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment. Computers in Human Behavior, 46, 158-167.
154.Lin, C. S., Wu, S., & Tsai, R. J. (2005). Integrating perceived playfulness into expectation-confirmation model for web portal context. Information & management, 42(5), 683-693.
155.Lincoln, N. D., Travers, C., Ackers, P., & Wilkinson, A. (2002). The meaning of empowerment: the interdisciplinary etymology of a new management concept. International Journal of Management Reviews, 4(3), 271-290.
156.Liu, A., Lu, S., & Wei, W. (2014). A New Framework of Ideation-oriented Customer Involvement. Procedia CIRP, 21, 521-526.
157.Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: how nonprofit organizations use social media. Journal of Computer‐Mediated Communication, 17(3), 337-353.
158.Luo, N., Zhang, M., & Liu, W. (2015). The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China. Computers in Human Behavior, 48, 492-499.
159.Lusch, R. F., & Vargo, S. L. (2010). SD logic: accommodating, integrating, transdisciplinary. Grand Service Challenge, University of Cambridge.
160.Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing customer relationships in the social media era: introducing the social CRM house. Journal of Interactive Marketing, 27(4), 270-280.
161.Marcoulides, G. A., & Saunders, C. (2006). Editor's comments: PLS: a silver bullet?. MIS quarterly, iii-ix.
162.Mathwick, C., & Rigdon, E. (2004). Play, flow, and the online search experience. Journal of consumer research, 31(2), 324-332.
163.Matthes, J., Wonneberger, A., & Schmuck, D. (2014). Consumers' green involvement and the persuasive effects of emotional versus functional ads. Journal of Business Research, 67(9), 1885-1893.
164.Matzler, K., Hinterhuber, H. H., Daxer, C., & Huber, M. (2005). The relationship between customer satisfaction and shareholder value. Total Quality Management & Business Excellence, 16(5), 671-680.
165.Maynard, M. T., Gilson, L. L., & Mathieu, J. E. (2012). Empowerment—fad or fab? A multilevel review of the past two decades of research. Journal of Management, 38(4), 1231-1281.
166.McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of marketing, 66(1), 38-54.
167.McLuhan, M. (1994). Understanding media: The extensions of man. MIT press.
168.McMillan, D. W., & Chavis, D. M. (1986). Sense of community: A definition and theory. Journal of community psychology, 14(1), 6-23.
169.Michaelidou, N., & Dibb, S. (2008). Consumer involvement: a new perspective. The Marketing Review, 8(1), 83-99.
170.Midha, V. (2012). Impact of consumer empowerment on online trust: An examination across genders. Decision Support Systems, 54(1), 198-205.
171.Mitchell, A. A. (1979). Involvement: a potentially important mediator of consumer behavior. Advances in consumer research, 6(1), 191-196.
172.Mitchell, A. A. (1981). The dimensions of advertising involvement. Advances in consumer research, 8(1), 25-30.
173.Mittal, B. (1989). Measuring purchase‐decision involvement. Psychology & Marketing, 6(2), 147-162.
174.Mittal, B. (1995). A comparative analysis of four scales of consumer involvement. Psychology & Marketing, 12(7), 663-682.
175.Mittal, B., & Lee, M. S. (1989). A causal model of consumer involvement. Journal of economic psychology, 10(3), 363-389.
176.Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of business research, 63(9), 919-925.
177.Moon, J. H., Kim, E., Choi, S. M., & Sung, Y. (2013). Keep the social in social media: The role of social interaction in avatar-based virtual shopping. Journal of Interactive Advertising, 13(1), 14-26.
178.Moon, J. W., & Kim, Y. G. (2001). Extending the TAM for a World-Wide-Web context. Information & management, 38(4), 217-230.
179.Mulaik, S. A., James, L. R., Van Alstine, J., Bennett, N., Lind, S., & Stilwell, C. D. (1989). Evaluation of goodness-of-fit indices for structural equation models. Psychological bulletin, 105(3), 430-445.
180.Muncy, J. A., & Hunt, S. D. (1984). Consumer involvement: definitional issues and research directions. Advances in consumer research, 11(1), 193-196.
181.Muniz, A. M., & O’Guinn, T. C. (2001). Brand community. Journal of consumer research, 27(4), 412-432.
182.Muniz, A. M., & Schau, H. J. (2005). Religiosity in the abandoned Apple Newton brand community. Journal of consumer research, 31(4), 737-747.
183.Nysveen, H., Pedersen, P. E., & Thorbjørnsen, H. (2005). Intentions to use mobile services: Antecedents and cross-service comparisons. Journal of the academy of marketing science, 33(3), 330-346.
184.O'Cass, A., & Viet Ngo, L. (2011). Achieving customer satisfaction in services firms via branding capability and customer empowerment. Journal of Services Marketing, 25(7), 489-496.
185.Oliver, R. L. (1999). Whence consumer loyalty?. Journal of Marketing, 63, 33-44.
186.Paris, C. M., Lee, W., & Seery, P. (2010). The role of social media in promoting special events: acceptance of Facebook 'events'. Information and Communication Technologies in Tourism 2010, 531-541.
187.Patterson, P., Yu, T., & de Ruyter, K. (2006). Understanding customer engagement in services. In Advancing theory, maintaining relevance, proceedings of ANZMAC 2006 conference, Brisbane, 4-6.
188.Peppers, D., & Rogers, M. (2000). Papers: Build a one-to-one learning relationship with your customers. Interactive Marketing, 1(3), 243-250.
189.Petty, R. E., & Cacioppo, J. T. (1981). Issue involvement as a moderator of the effects on attitude of advertising content and context. Advances in consumer research, 8(1), 20-24.
190.Petty, R. E., & Cacioppo, J. T. (1990). Involvement and persuasion: Tradition versus integration. Psychological Bulletin, 107, 367–374.
191.Pitt, L. F., Berthon, P. R., Watson, R. T., & Zinkhan, G. M. (2002). The Internet and the birth of real consumer power. Business Horizons, 45(4), 7-14.
192.Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of management, 12(4), 531-544.
193.Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of applied psychology, 88(5), 879.
194.Porter, C. E., Donthu, N., MacElroy, W. H., & Wydra, D. (2011). How to foster and sustain engagement in virtual communities. California management review, 53(4), 80-110.
195.Pranić, L., & Roehl, W. S. (2012). Rethinking service recovery: a customer empowerment (CE) perspective. Journal of Business Economics and Management, 13(2), 242-260.
196.Pranić, L., & Roehl, W. S. (2013). Development and validation of the customer empowerment scale in hotel service recovery. Current Issues in Tourism, 16(4), 369-387.
197.Ramani, G., & Kumar, V. (2008). Interaction orientation and firm performance. Journal of marketing, 72(1), 27-45.
198.Rangaswamy, A., Burke, R. R., & Oliva, T. A. (1993). Brand equity and the extendibility of brand names. International Journal of Research in marketing, 10(1), 61-75.
199.Rapp, A., Trainor, K. J., & Agnihotri, R. (2010). Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology. Journal of Business Research, 63(11), 1229-1236.
200.Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). Technology acceptance model (TAM) and social media usage: an empirical study on Facebook. Journal of Enterprise Information Management, 27(1), 6-30.
201.Reinartz, W., & Kumar, V. (2002). The mismanagement of customer loyalty. Harvard business review, 80(7), 86-95.
202.Reinecke, L., Vorderer, P., & Knop, K. (2014). Entertainment 2.0? The Role of Intrinsic and Extrinsic Need Satisfaction for the Enjoyment of Facebook Use. Journal of communication, 64(3), 417-438.
203.Reuter, T., & Cimiano, P. (2012). Event-based classification of social media streams. In Proceedings of the 2nd ACM International Conference on Multimedia Retrieval (p. 22). ACM.
204.Rice, Ronald E., August E. Grant, and Joseph Schmitz, (1990), Individual and Network Influences on the Adoption and Perceived Outcomes of Electronic Messaging. Social Networks, 12(1), pp.27-55.
205.Ringle, C. M., Sarstedt, M., & Straub, D. (2012). A critical look at the use of PLS-SEM in MIS Quarterly. MIS Quarterly, 36(1).
206.Roberts, K. (2005). Lovemarks: The future beyond brands. PowerHouse Books.
207.Rothschild, M. L. (1984). Perspectives on involvement: current problems and future directions. Advances in consumer research, 11(1), 216-217.
208.Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R. (2014). Factors influencing popularity of branded content in Facebook fan pages. European Management Journal, 32(6), 1001-1011.
209.Sadan, E. (1997). Empowerment and community planning: Theory and practice of people-focused social solutions. Tel Aviv: Hakibbutz Hameuchad Publishers, 2004.
210.Saravanakumar, M., & SuganthaLakshmi, T. (2012). Social media marketing. Life Science Journal, 9(4), 4444-4451.
211.Sarkar, A., & Sreejesh, S. (2014). Examination of the roles played by brand love and jealousy in shaping customer engagement. Journal of Product & Brand Management, 23(1), 24-32.
212.Sautter, P., Hyman, M. R., & Lukosius, V. (2004). E-Tail Atmospherics: A Critique of the Literature and Model Extension. J. Electron. Commerce Res., 5(1), 14-24.
213.Schau, H. J., Muñiz Jr, A. M., & Arnould, E. J. (2009). How brand community practices create value. Journal of marketing, 73(5), 30-51.
214.Scheepers, H., Scheepers, R., Stockdale, R., & Nurdin, N. (2014). The dependent variable in social media use. Journal of Computer Information Systems, 54(2), 25-34.
215.Schiffman, L. G., & Kanuk, L. L. (2003). Customer Behaviour, 8th edition, Prentice Hall.
216.Schlenker, B. R., & Pontari, B. A. (2000). The strategic control of information: Impression management and self-presentation in daily life.
217.Schultz, D. E., & Peltier, J. (2013). Social media's slippery slope: challenges, opportunities and future research directions. Journal of Research in Interactive Marketing, 7(2), 86-99.
218.Schumacker, R. E., & Lomax, R. G. (1996). A guide to structural equations modeling. Hillsdale, NJ: Erl-baum.
219.Schumacker, R. E., & Lomax, R. G. (2004). A beginner's guide to structural equation modeling, 2th ed., Mahwah, NJ: Lawrence Erlbaum Associates.
220.Scott, S. V., & Orlikowski, W. J. (2014). Entanglements in practice: performing anonymity through social media. MIS Quarterly, 38(3), 873-893.
221.Shankar, A., Cherrier, H., & Canniford, R. (2006). Consumer empowerment: a Foucauldian interpretation. European Journal of Marketing, 40(9/10), 1013-1030.
222.Sherif, M. and H. Cantril (1947). The Psychology of Ego-Involvement. New York: John Wiley and Sons.
223.Shimp, T. A., & Madden, T. J. (1988). Consumer-object relations: A conceptual framework based analogously on Sternberg’s triangular theory of love. Advances in consumer research, 15(1), 163-168.
224.Shobeiri, S., Mazaheri, E., & Laroche, M. (2014). Improving customer website involvement through experiential marketing. The Service Industries Journal, 34(11), 885-900.
225.Short, J., Williams, E., & Christie, B. (1976). The social psychology of telecommunications. London: John Willey and Sons, Ltd.
226.Sin, S. S., Nor, K. M., & Al-Agaga, A. M. (2012). Factors Affecting Malaysian young consumers’ online purchase intention in social media websites. Procedia-Social and Behavioral Sciences, 40, 326-333.
227.Singh, S., & Sonnenburg, S. (2012). Brand performances in social media. Journal of Interactive Marketing, 26(4), 189-197.
228.Slama, M. E., & Tashchian, A. (1985). Selected socioeconomic and demographic characteristics associated with purchasing involvement. The Journal of Marketing, 72-82.
229.Smith, L. R., & Sanderson, J. (2015). I'm Going to Instagram It! An Analysis of Athlete Self-Presentation on Instagram. Journal of Broadcasting & Electronic Media, 59(2), 342-358.
230.Smith, S. L., & Godbey, G. C. (1991). Leisure, recreation and tourism. Annals of Tourism Research, 18(1), 85-100.
231.Special, W. P., & Li-Barber, K. T. (2012). Self-disclosure and student satisfaction with Facebook. Computers in Human Behavior, 28(2), 624–630.
232.Spielmann, N., & Richard, M. O. (2013). How captive is your audience? Defining overall advertising involvement. Journal of Business Research, 66(4), 499-505.
233.Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer–brand identification. International Journal of Research in Marketing, 29(4), 406-418.
234.Strahilevitz, M. A., & Myers, J. (1998). Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell. Journal of consumer research, 24(4), 434.
235.Sutton, J., Palen, L., & Shklovski, I. (2008). Backchannels on the front lines: Emergent uses of social media in the 2007 southern California wildfires. In Proceedings of the 5th International ISCRAM Conference, 624-632.
236.Taylor, D. A., & Altman, I. (1987). Communication in interpersonal relationships: Social penetration processes.
237.Thomas, K. W., & Velthouse, B. A. (1990). Cognitive elements of empowerment: An “interpretive” model of intrinsic task motivation. Academy of management review, 15(4), 666-681.
238.Thompson, B. (2004). Exploratory and confirmatory factor analysis: Understanding concepts and applications. Washington, DC: American Psychological Association.
239.Tosun, L. P. (2012). Motives for Facebook use and expressing “true self” on the Internet. Computers in Human Behavior, 28(4), 1510-1517.
240.Trainor, K. J. (2012). Relating social media technologies to performance: A capabilities-based perspective. Journal of Personal Selling & Sales Management, 32(3), 317-331.
241.Trainor, K. J., Andzulis, J. M., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), 1201-1208.
242.Traylor, M. B. (1981). Product involvement and brand commitment. Journal of Advertising Research.
243.Tuan-Anh, H., Ee-Peng, L., Achananuparp, P., Jing, J., & Loo-Nin, T. (2011). Modeling socialness in dynamic social networks. In Paper presented at the international conference on advances in social networks analysis and mining, Kaohsiung, Taiwan.
244.Tuleu, D. (2015). Antecedents of customer relationship management capabilities. Annals of the University of Oradea, Economic Science Series, 24.
245.Tuten, T. L., & Solomon, M. R. (2014). Social media marketing. Sage.
246.Ullman, J. B. (2001). Structural equation modeling. In Tabachnick, B.G., and Fidell, L.S. (2001). Using Multivariate Statistics (4th ed.): 653-771. Needham Heights, MA: Allyn and Bacon.
247.Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266.
248.Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008), “On value and value co-creation: A service systems and service logic perspective. European management journal, 26(3), 145-152.
249.Verhoef, P. C., Reinartz, W. J., & Krafft, M. (2010). Customer engagement as a new perspective in customer management. Journal of Service Research, 13(3), 247-252.
250.Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20(2), 122-146.
251.Vorderer, P., & Bryant, J. (Eds.). (2012). Playing video games: Motives, responses, and consequences. Routledge.
252.Vorderer, P., Klimmt, C., & Ritterfeld, U. (2004). Enjoyment: At the heart of media entertainment. Communication theory, 14(4), 388-408.
253.Wall, T. D., Cordery, J. L., & Clegg, C. W. (2002). Empowerment, performance, and operational uncertainty: A theoretical integration. Applied Psychology, 51(1), 146-169.
254.Wathieu, L., Brenner, L., Carmon, Z., Chattopadhyay, A., Wertenbroch, K., Drolet, A., ... & Wu, G. (2002). Consumer control and empowerment: A primer. Marketing Letters, 13(3), 297-305.
255.Webster, J., & Martocchio, J. J. (1992). Microcomputer playfulness: development of a measure with workplace implications. MIS quarterly, 201-226.
256.Weibel, D., Wissmath, B., & Mast, F. W. (2011). Influence of mental imagery on spatial presence and enjoyment assessed in different types of media. Cyberpsychology, Behavior, and Social Networking, 14(10), 607-612.
257.Whan Park, C., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17.
258.Wheeless, L. R. (1978). A follow‐up study of the relationships among trust, disclosure, and interpersonal solidarity. Human Communication Research, 4(2), 143-157.
259.Wilcox, K., & Stephen, A. T. (2013). Are close friends the enemy? Online social networks, self-esteem, and self-control. Journal of Consumer Research, 40(1), 90-103.
260.Wilkinson, A. (1998). Empowerment: theory and practice. Personnel review, 27(1), 40-56.
261.Wirtz, J., den Ambtman, A., Bloemer, J., Horváth, C., Ramaseshan, B., van de Klundert, J., ... & Kandampully, J. (2013). Managing brands and customer engagement in online brand communities. Journal of Service Management, 24(3), 223-244.
262.Wixom, B. H., & Watson, H. J. (2001). An empirical investigation of the factors affecting data warehousing success. MIS quarterly, 17-41.
263.Woodcock, N., Green, A., & Starkey, M. (2011). Social CRM as a business strategy. Journal of Database Marketing & Customer Strategy Management, 18(1), 50-64.
264.Woszczynski, A. B., Roth, P. L., & Segars, A. H. (2002). Exploring the theoretical foundations of playfulness in computer interactions. Computers in Human Behavior, 18(4), 369-388.
265.Yener, D. (2015). Factors That Affect the Attitudes of Consumers Toward Halal-Certified Products in Turkey. Journal of Food Products Marketing, 21(2), 160-178.
266.Yeo, T. E. D. (2012). Social-media early adopters don't count: How to seed participation in interactive campaigns by psychological profiling of digital consumers. Journal of Advertising Research, 52(3), 297.
267.Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of consumer research, 12, 341-352.
268.Zhang, H., Lu, Y., Wang, B., & Wu, S. (2015). The impacts of technological environments and co-creation experiences on customer participation. Information & Management, 52(4), 468-482.
269.Zhang, X., Zhong, W., & Makino, S. (2014). Customer involvement and service firm internationalization performance: An integrative framework. Journal of International Business Studies, 46(3), 355-380.
270.Zillmann, D., & Vorderer, P. (Eds.). (2000). Media entertainment:The psychology of its appeal. Mahwah, NJ: Erlbaum.
271.Zimmerman, M. A. (1995). Psychological empowerment: Issues and illustrations. American journal of community psychology, 23(5), 581-599.
272.Zwass, V. (2010). Co-creation: Toward a taxonomy and an integrated research perspective. International Journal of Electronic Commerce, 15(1), 11-48.
網站資料
1.comScore Ranks the Top 50 U.S. Digital Media Properties for December 2015. (Retrieved January 23, 2016 from http://goo.gl/aUyfAA)
2.comScore與創市際依據comScore MMX™數據公佈2015年10月台灣網路活動分析報告。(Retrieved January 23, 2016 from http://goo.gl/EC6LYg)
3.ICT (2015). ICT facts and figures: The world in 2015. (Retrieved January 23, 2016 from https://goo.gl/cqOSXA).