共享經濟影響因素之複雜模型研究__臺灣人文及社會科學引文索引資料庫

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題名：	共享經濟影響因素之複雜模型研究
作者：	王淑燕
作者(外文)：	WANG SHU-YAN
校院名稱：	輔仁大學
系所名稱：	商學研究所博士班
指導教授：	謝邦昌陳銘芷
學位類別：	博士
出版日期：	2017
主題關鍵詞：	共享經濟；影響因素；複雜模型；結構方程模型；DEMATEL方法；IPA方法；sharing economy；influencing factors；complex model；structural equation model；DEMATEL method；IPA method
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:0

本文主要站在消費者的角度，從科技接受模型出發，結合共享經濟的O2O商業模式特徵，構建了影響中國共享經濟發展的九個因素的初始複雜模型，採用問卷調查的形式，獲取了實驗資料，使用改進的DEMATEL方法量化了共享經濟九個複雜因素之間的影響和被影響的關係，同時結合SEM方法對初始的複雜模型進行了驗證，提出了對複雜模型的優化建議，並建立了優化後的複雜模型及相關假設。基於此優化後的複雜模型，使用IPA方法對共享經濟發展的主要因素進行了分析，同時使用SEM方法，量化分析了該優化後的模型中各因素對共享经济的影響程度，分析结果及建议如下：
1.共享經濟的發展受感知有用性、感知易用性、主觀規範、經驗、信任、風險、價值、態度和行為意願等多個因素的影響
2.共享經濟模型中各因素之間存在相互影響和被影響的關係，其中信任對其他的因素影響最大，有用性受其他因素影響最大，易操作性、信任和風險是原因因素，而有用性和行為意願是結果因素。
3.消費者對共享經濟的感知有用性比較滿意，但對風險因素提出了較高的改進期望。
4.行為意願是共享經濟的最終表現，也是促進整個行業發展重要的落腳點。
5.在行為意願提升的關鍵因素中，信任是首要改進因素，感知有用性是其次改進因素，感知價值是優勢因素。

以文找文

Sharing economy, also has been called collaborative consumption and collaborative sharing. It is a new type of economic model, a product of O2O business model, and a new trend of the market economy development. The development of China's sharing economy is concerned by both theoretical and commercial industry, and it is a frontier of emerging business.
This dissertation is conducted mainly from the perspective of consumers.
A complex model is developed with nine initial factors by combining both technology acceptance model and the features of the sharing economy of O2O business model. Questionnaire is adopted in order to obtain the experimental data. The modified DEMATEL method to quantify the influence relationship between the nine factors and SEM method are used to optimize the sharing economy model. Then, IPA method also is utilized for analyzing the main factors of shared economic complex model, at the same time, using the SEM method to find the quantitative impact degree on behavioral intention. Analysis results and suggestions for the sharing economic complex model are as following:
1. The factors include perceived usefulness, perceived ease of use, subjective norms, experience, trust, risk, value, attitude and behavior intention are the influence factors that affected the complex model of sharing economy.
2. The influence relationship between the nine factors of the sharing economy model is investigated. Trust has the greatest impact on the other factors. Perceived of usefulness receives the biggest impact from the other factors．Perceived easy of use, trust and risk factors are the cause factors. Perceived usefulness and behavior intention are the result factors.
3. Consumers are more satisfied with the perceived usefulness of the sharing economy, but have higher expectations to improve the Risk factors.
4. Behavior intention is the ultimate result of the sharing economy complex model, and is also the most important factor to promote the development of the whole share ecomic.
5. Among the key factors for the promotion of behavior intention, trust is the primary factor to be improved, and perceived usefulness is the second factor to be improved, and perceived value is a dominant factor.

以文找文

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