產業文化資產再利用之演化：動態能力觀點__臺灣人文及社會科學引文索引資料庫

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題名：	產業文化資產再利用之演化：動態能力觀點
作者：	胡聰年
作者(外文)：	HU, TSUNG-NINE
校院名稱：	朝陽科技大學
系所名稱：	企業管理系台灣產業策略發展博士班
指導教授：	徐茂練
學位類別：	博士
出版日期：	2018
主題關鍵詞：	產業文化資產；再利用；資源基礎論；動態能力；Industrial Cultural Heritage；Re-Use；Resource-Based Theory；Dynamic Capabil
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:2

產業文化資產保存再利用是台灣文化資產保存近10多年來的新範疇。本研究選擇台灣經濟發展初期，促進台灣農村繁榮，帶動台灣工業發展，且對農業現代化有示範及推動作用的「糖業文化資產」為研究對象。
台灣的糖廠為台灣近代史發展中，保存完整的產業建築與經濟設施之一，它承載了高度的歷史文化意義，從歷史背景、建築技術甚至地域景觀觀之，具有產業文化的重要指標性意義。而糖業文化資產保存再利用常被賦予經濟發展與永續存在的價值目標，在實踐過程中，即面臨「舊」與「新」、「變」與「不變」、「維持」與「創新」的議題。這些議題希達成的共同目標係建立在維持公益與私利的平衡，及思考如何保存再利用後之存續價值，如此才能永續發展並創造糖業文化的生命。糖廠面對產業變革的趨勢，如何持續培養本身的能力，有彈性且快速地因應環境變化，以便達成產業文化之保存與再利用之目標，是一個值得探討的議題。
本研究方法上採用多個案進行深度探究，擇定溪湖、花蓮、仁德3個糖廠為研究對象，探討糖廠的動態能力的內涵，以及該能力如何隨著外在環境變化而建立或調整，及其內容及演化過程。依據個案分析的結果得到以下命題：
一、自行營運之糖廠由技術資產定位啟動文化資產保存及再利用之程序，其發展較重視市場資產之定位(市場拉動，market pull)；委外營運之糖廠由市場資產定位啟動文化資產保存及再利用之程序，其發展較重視聲譽資產之定位(技術推動，technology push)。
二、糖業文化資產保存及再利用其市場資產定位之路徑主要朝著多元化、體驗化及國際化三個方向進行。
三、糖廠以技術資產為核心，運用協調/整合流程，結合內外部資源及互補資產，並以學習流程習得相關知識技術，來達成技術資產之定位。
四、糖廠運用學習流程，取得文創知識技能，以及經營與行銷能力，建立結構資產，以支援互補資產、市場資產及聲譽資產。
五、糖廠運用重組/轉換流程，成立專責部門，取得外部資源，以支援新的經營模式。
六、糖業文化資產之發展定位為動態能力運作的基礎角色，經由資源流程與學習能力，展現路徑相依的演化過程，係由技術資源創造聲譽。
由上述命題可以得知，糖廠配合產業趨勢與政府政策，對於環境的因應相當適時與準確，迅速調整本身內部結構，建立創新的經營模式。糖廠亦能夠很有彈性地運用動態能力，建構本身的動態能力路徑，發揮各廠的特色，發揚文化資產價值，創造市場價值。依據上述結論，本研究深入討論動態能力的理論及實務意涵，同時亦針對糖廠動態能力的應用提供有效的建議。

以文找文

Taiwan's cultural assets have been preserved for more than 10 years. The preservation and reuse of industrial cultural assets is a new category in this stream. This study chose the “Sugar Cultural Heritage” as the subject of research. The sugar industry played key role in early stage of Taiwan’s economic development which promoted rural prosperity in Taiwan and drove Taiwan’s industrial development.
In the modern history of Taiwan, the sugar factory was one of the complete industrial buildings and economic facilities preserved and it carries a high degree of historical and cultural significance. From the viewpoint of historical background, architectural technology and even the geographical landscape, it has important index significance of industrial culture. When the cultural assets of the sugar industry are preserved and reused, it often endows with the goal of economic development and sustainable value. In practice, it is troubled by the contradiction between "old" and "new", "change" and "unchanged", "maintenance" and "innovation". The common goal of these issues is to find a balance between public welfare and private interests. In this way, we can continue to develop and create the life of the sugar industry culture. Facing the changing environment, how to create adequate capability to preserveand reuse the cultural assets is a key issue for sugar factory.
The case study research is adopted as our research methodology. Based on the multiple cases study design, the Xihu, Hualien, Rende's three sugar factories are chosen for investigation. Data are collected by in depth interview and secondary data sources. According our research framework, how the contents and path of dynamic capability aligned with changing environment are analyzed. After data analysis, the research propositions are as follows:
1. The self-operated sugar factory starts the process of preserving and reusing cultural assets by technical asset positioning, and its development pays more attention to the positioning of market assets (market pull); The sugar factory of the outsourcing starts the process of preserving and reusing cultural assets by market asset positioning, and its development pays more attention to the positioning of reputation assets (technology push).
2. The path of market asset positioning for the preservation and reuse of sugar industry cultural assets is mainly in the three directions of diversification, experiential design and internationalization.
3. The sugar factory takes the technology assets as the core, uses the coordination/integration process, combines internal and external resources and complementary assets, and acquires relevant knowledge and technology through the learning process to achieve the positioning of technical assets.
4. The sugar factory uses the learning process to acquire knowledge and skills, as well as business and marketing capabilities, and to build structural assets to support complementary assets, market assets and reputation assets.
5. The sugar factory uses the restructuring/conversion process to set up a dedicated department to obtain external resources to support the new business model.
6. The development of the cultural assets of the sugar industry is positioned as the basic role of dynamic capability operation. Through the resource process and learning ability, the evolution process of path dependence is demonstrated, and the reputation is created by technical resources.
It can be known from the above proposition that the sugar factory can identify the industrial trend and follow the government policy, and the environmental response is quite timely and accurate, and quickly adjusts its internal structure to establish an innovative business model. The sugar factory can also flexibly use its dynamic capabilities to construct its own dynamic capability path, exploit the characteristics of each plant, promote the value of cultural assets, and create market value. Based on the above conclusions, this study discusses the theoretical and practical implications of dynamic capabilities, and also provides effective recommendations for the application of dynamic capabilities.

以文找文

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