臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：自我體驗與品牌知名度對消費者網路口碑信任影響之研究
作者：徐雪芳
作者(外文)：HSU, HSUEH-FANG
校院名稱：國立雲林科技大學
系所名稱：企業管理系
指導教授：陳振燧
學位類別：博士
出版日期：2018
主題關鍵詞：自我體驗；品牌知名度；網路口碑；self-experience；brand awareness；electronic Word-of-Mouth
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:0
消費者在面對網路口碑、自我體驗及品牌知名度等資訊時，何者影響其對網路口碑信任? 本研究透過二個實驗，驗證消費者在實際體驗前後接觸網路口碑及品牌知名度對網路口碑信任的影響。
為提高實驗之精準度，本研究採用實地研究方法，實驗一為2(網路口碑:正面V.S.負面)*2(自我體驗:正面V.S.負面)，組間設計。實驗二為2(網路口碑:正面V.S.負面)*2(自我體驗:正面V.S.負面)*2(品牌知名度:高VS低)，組間設計。
經實證發現(1)自我體驗在網路口碑對口碑信任的影響中並不具調節效果。(2)在正面口碑下，正面與負面自我體驗對口碑信任有顯著差異存在，其中正面自我體驗的口碑信任會高於負面自我體驗。(3)在負面口碑下，當品牌知名度高時受品牌影響，正負面自我體驗對口碑信任無顯著差異，但當品牌知名度低時，消費者傾向相信負面體驗。
When consumers collect the electronic Word-of-Mouth(eWOM), self-experience and brand awareness information which one is the most impact of trust to influence eWOM? The study apply empirical studies to recognize both eWOM and brand awareness which impact trust to eWOM before and after consumers self experience.
In order to enhance the reliability to the empirical study of results, the research applies field study method as the study 1 designed 2 (eWOM: positive V.S. negative)*2 (self-experience: positive V.S. negative) dimensions, the study II designed 2 (eWOM: positive V.S. negative) * 2 (self-experience: positive V.S. negative) * 2 (brand awareness: high V.S. low) dimensions as well.
The study demonstrates that (1)self-experience of consumers without moderate effect to affect the trust on eWOM. (2)Both positive and negative self-experience with significant differentiation in eWOM trust at positive eWOM in case, meanwhile the eWOM trust of positive self-experience is higher than the negative self-experience. (3)When brand awareness is high, there are no significant differentiation effect between positive and negative self-to eWOM trust while the brand awareness is high . Moreover , if the brand awareness is low, eWOM trust in negative experience is higher than positive experience.
中文文獻
李茂興、余伯泉(譯)(1995)。E. Aronson。社會心理學。臺北市：楊智文化。
李威龍、留淑芳和劉明宗(2005)。網路口耳相傳訊息數量, 訊息方肉暨性別對訊息說服效果之影響。行銷科學學報，1(2)，165-201
凌儀玲、蔡毓萱、廖運偉、洪肇谷、林宛瑩和賴靜瑩(2004)。個人特性與群體特性對消費者從眾強度之影響。臺北: 行政院國家科學委員會補助專題研究計畫成果報告。
徐達光(2003)。消費者心理學: 消費者行為的科學研究。臺灣東華書局股份有限公司。
陳建文、陳文國和徐永穎(2011)。網路口碑採用模式之研究。行銷評論，8(2)， 175-198。
陳宜棻(2010)。從展望理論觀點探討網路口碑對消費者購買意願之影響。電子商務學報，12(3)，527-546。
黃俊寧、李奇勳和陳俊銘(2014)。傳遞者專業度, 訊息數量與聯繫強度對口碑接受度和購買意圖之影響。輔仁管理評論， 21(1)，33-59。
黃慧新和劉瓊嬬(2014)。期望失驗與定錨點概念下之網路口碑之動態性效果研究。行銷科學學報，10(1), 17-39。
盧希鵬(2015)。《隨經濟》電子商務新定義：以人為本的智慧生活。2017年7月20日，取自http://group.dailyview.tw/2015/10/05/%E9%9B%BB%E5%AD%90 %E5%95%86%E5%8B%99%E6%96%B0%E5%AE%9A%E7%BE%A9%EF%BC%9A%E4%BB%A5%E4%BA%BA%E7%82%BA%E6%9C%AC%E7%9A%84%E6%99%BA%E6%85%A7%E7%94%9F%E6%B4%BB/
鍾旻茹(2010)。正負面訊息與網頁情境對部落格口碑效果之研究-以涉入程度為調節變數。臺北大學企業管理學系學位論文， 1-73。
莊淑惠、林鴻南和翁佩瑜(2011)線上顧客再購意圖之研究: 結合期望-不確認理論與承諾-信任理論觀點。電子商務研究，9(4), 383-406.

英文文獻
Aaker, D. A. (1991). Managing brand equity - capitalizing on the value of a brand name, Free Press, New York.
Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3), 102-120.
Allen, V. L. (1965). Situational factors In conformity. In Advances in experimental social psychology (Vol. 2, pp. 133-175). Academic Press.
Allison, P. D. (1992). The cultural evolution of beneficient norms. Social Forces, 71, 279-301.
Anderson, R. E. (1973). Consumer dissatisfaction: The effect of disconfirmed expectancy on perceived product performance. Journal of marketing research, 10(1),38-44.
Ante, S. E. (2009). Amazon: Turning consumer opinions into gold. Business Week, 15.
Armstrong, G., & Kotler, P. (2000). Marketing: An introduction. New Jersey: Prentice Hall.
Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of marketing Research, 4(3), 291-295.
Asch, S. E., & Guetzkow, H. (1951). Effects of group pressure upon the modification and distortion of judgments. Groups, leadership, and men, 222-236.
Ba, S., & Pavlou, P. A. (2002). Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS quarterly, 26 (3),243-268.
Barkan. R. & Busemeyer, R. J. (2003). Modeling dynamic inconsistency with a changing reference point, Journal of Behavioral decision Making, 16(4), 235-255.
Barreda, A. A., Bilgihan, A., & Kageyama, Y. (2015). The role of trust in creating positive word of mouth and behavioral intentions: The case of online social networks. Journal of Relationship Marketing, 14(1), 16-36.
Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in online social networks. Computers in human behavior, 50, 600-609.
Bone, P. F. (1995). Word-of-mouth effects on short-term and long-term product judgments. Journal of business research, 32(3), 213-223.
Bearden, W. O. & Etzel, M. J. (1982). Reference group influence on product and brand purchase decisions. Journal of consumer research, 9(2), 183-194.
Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of consumer research, 15(4), 473-481.
Bhattacherjee, A. (2001). Understanding information systems continuance: an expectation-confirmation model. MIS quarterly, 351-370.
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of interactive marketing, 15(3), 31-40.
Block, L. G., & Keller, P. A. (1995). When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behavior. Journal of marketing research, 32(2)192-203.
Bornstein, R. F., Leone, D. R., & Galley, D. J. (1987). The generalizability of subliminal mere exposure effects: Influence of stimuli perceived without awareness on social behavior. Journal of personality and social psychology, 53(6), 1070-1079.
Burnkrant, R. E., & Cousineau, A. (1975). Informational and normative social influence in buyer behavior. Journal of Consumer research, 2(3), 206-215.
Carlsmith, J. M., & Aronson, E. (1963). Some hedonic consequences of the confirmation and disconfirmation of expectances. The Journal of Abnormal and Social Psychology, 66(2), 151-156.
Carlston, D. E. (1977). Effects of polling order on social influence in decision-making groups. Sociometry, 40(2), 115-123.
Chatterjee, P. (2001). Online reviews: do consumers use them?. ACR 2001 proceedings,(pp. 129-134)
Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of marketing research, 43(3), 345-354.
Churchill Jr, G. A., & Surprenant, C. (1982). An investigation into the determinants of customer satisfaction. Journal of marketing research, 19(4), 491-504.
Cialdini, R. B. (1993). Influence: Science and practice. New York: Harper Collings.
Cialdini, R. B., & Trost, M. R. (1998). Social influence: Socail norms, conformity, and compliance. In D. Gilbert, S. Fiske, & G. Lindzey (Eds.), The handbook of social psychology, New York: McGraw-Hill, 2, 151-192.
Cohen, J. B., & Golden, E. (1972). Informational social influence and product evaluation. Journal of applied Psychology, 56(1), 54-59.
Delgado-Ballester, E., Munuera-Aleman, J. L., & Yague-Guillen, M. J. (2003). Development and validation of a brand trust scale. International Journal of Market Research, 45(1), 35-56.
Dellarocas, C. (2003). The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management science, 49(10), 1407-1424.
Dellarocas, C., Zhang, X., & Awad, N. F. (2007). Exploring the value of online product reviews in forecasting sales: The case of motion pictures. Journal of Interactive marketing, 21(4), 23-45.
Deutsch, M., & Gerard, H. B. (1955). A study of normative and informational social influences upon individual judgment. The journal of abnormal and social psychology, 51(3), 629.
Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61(2), 35-51.
Duan, W., Gu, B., & Whinston, A. B. (2008). The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry. Journal of retailing, 84(2), 233-242.
Eisend, M. (2006). Two sided advertising: A meta-analysis. International Journal of Research in Marketing, 23(2), 187-198.
Fazio, R. H., & Petty, R. E. (2008). Attitudes: Their structure, function, and consequences. Psychology Press.
Festinger, L. (1953). An analysis of compliant behavior.
Festinger, L. (1957). A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press.
Filieri, R., & McLeay, F. (2014). E-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53(1), 44-57.
Garbarino, E., and Johnson, M. S. (1999). The Different Role of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(2), 70-87.
Ganesan, S. (1994). Determinants of Long-Term Orientation in Buyer-Seller Relationships, Journal of Marketing, 58(2), 1-19.
Gelb, B. D., & Sundaram, S. (2002). Adapting to “word of mouse”. Business Horizons, 45(4), 21-25.
Godes, D., & Mayzlin, D. (2004). Using online conversations to study word-of-mouth communication. Marketing science, 23(4), 545-560.
Golden, L.L.& Alpert, M.I. (1987), Comparative analysis of the relative effectiveness of one and two sided communication for contrasting products, Journal of Advertising, 16(1), 18-25.
Goodwin, C., & Ross, I. (1989). Salient dimensions of perceived fairness in resolution of service complaints. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2(14), 87-92.
Grewal, D., Gotlieb, J., & Marmorstein, H. (1994). The moderating effects of message framing and source credibility on the price-perceived risk relationship. Journal of consumer research, 21(1), 145-153.
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business research, 59(4), 449-456.
Gundlanch, G. T., and Murphy, P. E. (1993). Ethical and Legal Foundations of Relational Marketing Exchanges, Journal of Marketing, 57(4), 35-46.
Gwinner, K. (2004). Product Related Consumer-to-Consumer Communication via the Internet-Call for papers. Retrieved on May 4 2014, from: http://www.calpoly.edu/~eli/iceb/IJIMA/CFP-IJIMA-v1-n2-SP.htm.
Hart, C. W. & Johnson, M. D. (1999). Growing the trust relationship. Marketing Management, Spring, pp. 8–19.
Hamilton, R. W., & Thompson, D. V. (2007). Is there a substitute for direct experience? Comparing consumers' preferences after direct and indirect product experiences. Journal of Consumer Research, 34(4), 546-555.
Hawkins, D.I., R.J. Best & K.A. Coney (2004). Consumer Behavior: Building Marketing Strategy (9rd ed.). New York: McGraw-Hill.
Hennig-Thurau, T., & Walsh, G. (2003). Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet. International journal of electronic commerce, 8(2), 51-74.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective. Journal of consumer research, 17(4), 454-462.
Holbrook, M. B. (2000). The millennial consumer in the texts of our times: Experience and entertainment. Journal of Macromarketing, 20(2), 178-192.
Hovland, C. I., Harvey, O. J., & Sherif, M. (1957). Assimilation and contrast effects in reactions to communication and attitude change. The Journal of Abnormal and Social Psychology, 55(2), 244-252.
Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342-351.
Johnson, D. (2000). Anonymity and the Internet. The Futurist, 34(4), 12.
Kahneman, D. and Tversky, A. (1979), Prospect theory: An analysis of decision under risk, Econometrica, 47, 263-291.
Kamins, M. A., Brand, M. J., Hoeke, S. A., & Moe, J. C. (1989). Two-sided versus one-sided celebrity endorsements: The impact on advertising effectiveness and credibility. Journal of Advertising, 18(2), 4-10.
Katz, E., & L., P. F. (1955). Personal Influence. Glencoe, IL: Free Press.
Kelly, H. H. (1955). The two functions of reference groups. In G. E. Swanson, T. M. Newcomb, & E. L. Hartley (Eds.), Social psychology, New York: Holt, 410-414.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, 1-22.
Kruglanski, A. W., & Webster, D. M. (1991). Group members' reactions to opinion deviates and conformists at varying degrees of proximity to decision deadline and of environmental noise. Journal of personality and social psychology, 61, 212-225.
Latane, B., & Nida, S. (1981). Ten years of research on group size and helping. Psychological Bulletin, 89, 308–324.
Lapidus, R. S., & Pinkerton, L. (1995). Customer complaint situations: An equity theory perspective. Psychology & Marketing, 12(2), 105-122.
Lascu, D., Bearden, W. O., & Rose., R. L. (1995). Norm extremity and interpersonal influences on consumer conformity. Journal of Business Research, 32(3),201-212.
Lascu, D. N., & Zinkhan, G. (1999). Consumer conformity: review and applications for marketing theory and practice. Journal of Marketing Theory and Practice, 7(3), 1-12.
Leonard-Barton, D. (1985). Wellsprings of Knowledge：building and sustaining the source of innovation . Boston: Harvard Business School Press.
Levine, J. M. (1989). Reaction to opinion deviance in small groups. Psychology of group influence, 2, 187-231.
Lin, H. H., & Wang, Y. S. (2006). An examination of the determinants of customer loyalty in mobile commerce contexts. Information & management, 43(3), 271-282.
Mano, H., & Oliver, R. L. (1993). Assessing the dimensionality and structure of the consumption experience: evaluation, feeling, and satisfaction. Journal of Consumer research, 20(3), 451-466.
Macinnis, H. (1997), Consumer Behavior, Boston, New York: Houghton Mifflin Company, P393-394
Meyer, P. (1988). Defining and measuring credibility of newspapers: Developing an index. Journalism quarterly, 65(3), 567-574.
Millar, M. G., & Tesser, A. (1986). Thought-induced attitude change: The effects of schema structure and commitment. Journal of Personality and Social Psychology, 51(2), 259-269.
Miller, D. T., & Prentice, D. A. (1996). The construction of social norms and standards. In E. T. Higgins and A. W. Kruglanski (Eds.), Social psychology: Handbook of basic principles, New York: Guilford, 799-829.
Mizerski, R. W. (1982). An attribution explanation of the disproportionate influence of unfavorable information. Journal of Consumer Research, 9(3), 301-310.
Moe, W. W., & Trusov, M. (2011). The value of social dynamics in online product ratings forums. Journal of Marketing Research, 48(3), 444-456.
Moorman, C., Zaltman, G., and Deshpande, R. (1992). Relationships between Providers and Users of Market Research: the Dynamics of Trust Within and Between Organizations. Journal of Marketing Research, 29(3), 314-329.
Morgan, R. M., and Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
Moorman, C., Deshpande, R., and Zaltman, G. (1993). Factors Affecting Trust in Market Research Relationships. Journal of Marketing, 57(1), 81-101.
Nordholm, L. A. (1975). Effects of group size and stimulus ambiguity on conformity. The Journal of Social Psychology, 97(1), 123-130.
Neumann, P. G. (1996). Inside risks: Risks of anonymity. Communications of the ACM, 39(12), 162.
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of advertising, 19(3), 39-52.
Ohanian,R.(1991). The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase. Journal of Advertising Research, 31(1), 46-54
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of marketing research, 460-469.
Oliver, R. L. (1981). Measurement and evaluation of satisfaction processes in retail settings. Journal of Retailing, 57(3), 25-48.
Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(Fundamental Issues and Directions for Marketing), 33-44.
Oliver, R. L., & DeSarbo, W. S. (1988). Response determinants in satisfaction judgments. Journal of consumer research, 14(4), 495-507.
Park, C., & Lee, T. M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business research, 62(1), 61-67.
Park, C. W., & Lessig, V. P. (1977). Students and housewives: Differences in susceptibility to reference group influence. Journal of consumer Research, 4(2), 102-110.
Peterson, G. W., Rollins, B. C., & Thomas, D. L. (1985). Parental influence and adolescent conformity: Compliance and internalization. Youth & Society, 16(4), 397-420.
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of consumer research, 10(2), 135-146.
Petty, R. E., & Cacioppo, J. T. (1984). The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. Journal of personality and social psychology, 46(1), 69-81.
Pincus, S., & Waters, L. K. (1977). Informational social influence and product quality judgments. Journal of Applied Psychology, 62(5), 615.
Rao, A. R., & Monroe, K. B. (1989). The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review. Journal of marketing Research,26(3), 351-357.
Reichheld, F. F., & Sasser, J. W. (1990). Zero defections: Quality comes to services. Harvard business review, 68(5), 105-111.
Robertson, T. S. (1967). The process of innovation and the diffusion of innovation. Journal of Marketing, 31(1), 14-19.
Ross, L., Bierbrauer, G., & Hoffman, S. (1976). The role of attribution processes in conformity and dissent: Revisiting the Asch situation. American Psychologist, 31(2), 148-157.
Rotter, J. B. (1967). A new scale for the measurement of interpersonal trust. Journal of personality, 35(4), 651-665.
Schacter, S. (1951). Deviation, rejection, and communication. Journal of Abnormal and Socail Psychology, 46, 190-207.
Schmitt, B.H. (1999) Experiential Marketing. How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands. The Free Press, New York.
Seamon, J. G., Marsh, R. L., & Brody, N. (1984). Critical importance of exposure duration for affective discrimination of stimuli that are not recognized. Journal of Experimental Psychology: Learning, Memory, and Cognition, 10(3), 465-469.
Silverman, D. (2010) Doing Qualitative Research: A Practical Handbook, 3rd edition, London, United Kingdom, Sage Publications Ltd.
Simon, M. F. (1970). Influence of brand names on attitudes. Journal of Advertising Research, 10(3), 28-30.
Sirdeshmukh, D., Singh, J., and Sabol, B. (2002). Customer Trust, Value, and Loyalty in Relational Exchange. Journal of Marketing, 66(1), 15-37.
Smith, S. M., & Petty, R. E. (1996). Message framing and persuasion: A message processing analysis. Personality and Social Psychology Bulletin, 22(3), 257-268.
Sorrels, J. P., & Kelley, J. (1984). Conformity by omission. Personality and Social Psychology Bulletin, 10(2), 302-305.
Sridhar, S., & Srinivasan, R. (2012). Social influence effects in online product ratings. Journal of Marketing, 76(5), 70-88.
Tinson, J., & Ensor, J. (2001). Formal and informal referent groups: an exploration of novices and experts in maternity services. Journal of Consumer Behaviour, 1(2), 174-183.
Wang, Y. D., and Emurian, H. H. (2005). An Overview of Online Trust: Concepts, Elements, and Implications. Computer in Huamn Behavior, 21, 105-125.
Wirtz, B. W., & Lihotzky, N. (2003). Customer retention management in the B2C electronic business. Long Range Planning, 36(6), 517-532.
Wilkie, W. L. (1994). Consumer Behavior, New York: John Wiley and Sons Inc., 3, 380-381.
Yi, Y. (1990). Cognitive and affective priming effects of the context for print advertisements. Journal of advertising, 19(2), 40-48.
Zhang, X., & Dellarocas, C. (2006). The lord of the ratings: is a movie's fate is influenced by reviews?. ICIS 2006 proceedings, 117.
Zhu, F., & Zhang, X. (2010). Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. Journal of marketing, 74(2), 133-148.

 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1347（臺灣：1347，外國：0） ／ 本年度總使用人次：2541260 ／ 訪客人次（自102年09月）：68338786
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上