1.Agag, G., & El-Masry, A. A. (2016). Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust. Computers in Human Behavior, 60, 97-111.
2.Aksoy, L., van Riel, A., Kandampully, J., Blazevic, V., Hammedi, W., Garnefeld, I., & Carl, W. (2013). Beyond traditional word‐of‐mouth. Journal of Service Management, 24(3), 294-313.
3.Albert, N., & Merunka, D. (2013). The role of brand love in consumer‐brand relationships. Journal of Consumer Marketing, 30(3), 258-266.
4.Albert, N., Merunka, D., & Valette-Florence, P. (2008). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research, 61(10), 1062-1075.
5.Anastasia, A. (1988). Psychological testing. In: New York: Macmillan.
6.Andreassen, T. W., & Streukens, S. (2009). Service innovation and electronic word‐of‐mouth: is it worth listening to? Managing Service Quality: An International Journal, 19(3), 249-265.
7.Angelis, M. D., Bonezzi, A., Peluso, A. M., Rucker, D. D., & Costabile, M. (2012). On braggarts and gossips: a self-enhancement account of word-of-mouth generation and transmission. Journal of Marketing Research, 49(4), 551-563.
8.Babin, B. J., Chebat, J.-C., & Robicheaux, R. (2006). Introduction to the special section on retailing research: The mind and emotion of the 21st century shopper. In: Elsevier.
9.Back, K.-J. (2005). The effects of image congruence on customers’ brand loyalty in the upper middle-class hotel industry. Journal of Hospitality & Tourism Research, 29(4), 448-467.
10.Baker, J., Grewal, D., & Parasuraman, A. (1994). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science, 22(4), 328-339.
11.Batra, R., Ahuvia, A., & Bagozzi, R. P. (2012). Brand love. Journal of Marketing, 76(2), 1-16.
12.Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168.
13.Berger, J., Sorensen, A. T., & Rasmussen, S. J. (2010). Positive effects of negative publicity: when negative reviews increase sales. Marketing Science, 29(5), 815-827.
14.Bergkvist, L., & Bech-Larsen, T. (2010). Two studies of consequences and actionable antecedents of brand love. Journal of Brand Management, 17(7), 504-518.
15.Bıçakcıoğlu, N., İpek, İ., & Bayraktaroğlu, G. (2018). Antecedents and outcomes of brand love: the mediating role of brand loyalty. Journal of Marketing Communications, 24(8), 863-877.
16.Bowen, J. T., & Chen, S. L. (2001). The relationship between customer loyalty and customer satisfaction. International Journal of Contemporary Hospitality Management, 13(5), 213-217.
17.Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing, 21(3), 2-20.
18.Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism Management, 29(4), 609-623.
19.Campbell, D. T., & Fiske, D. W. (1959). Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological Bulletin, 56(2), 81.
20.Carroll, B. A., & Ahuvia, A. C. (2006). Some antecedents and outcomes of brand love. Marketing Letters, 17(2), 79-89.
21.Casidy, R., & Wymer, W. (2016). Linking prestige perception with consumption experience, loyalty, and WOM. Marketing Intelligence & Planning, 34(4), 540-558.
22.Chang, K. C. (2013). How reputation creates loyalty in the restaurant sector. International Journal of Contemporary Hospitality Management, 25(4), 536-557.
23.Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461-470.
24.Chin, C.-L., & Yao, G. (2014). Convergent Validity. In A. C. Michalos (Ed.), Encyclopedia of Quality of Life and Well-Being Research (pp. 1275-1276). Dordrecht: Springer Netherlands.
25.Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
26.Chin, W. W., & Newsted, P. R. (1999). Structural equation modeling analysis with small samples using partial least squares. Statistical Strategies for Small Sample Research, 1(1), 307-341.
27.Chu, S.-C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47-75.
28.Clary, E. G., Snyder, M., Ridge, R. D., Copeland, J., Stukas, A. A., Haugen, J., & Miene, P. (1998). Understanding and assessing the motivations of volunteers: a functional approach. Journal of Personality and Social Psychology, 74(6), 1516-1530.
29.Cool, K., & Schendel, D. (1988). Performance differences among strategic group members. Strategic Management Journal, 9(3), 207-223.
30.Das, G. (2014). Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender. Journal of Retailing and Consumer Services, 21(2), 130-138.
31.Daugherty, T., Eastin, M. S., & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of Interactive Advertising, 8(2), 1-24.
32.Dedeoglu, B. B. (2019). Are information quality and source credibility really important for shared content on social media? The moderating role of gender. International Journal of Contemporary Hospitality Management, 31(1), 513-534.
33.DeVellis, R. F. (2016). Scale development: Theory and applications (Vol. 26): Sage publications.
34.Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research, 28(3), 307-319.
35.Efron, B. (1979). Computers and the theory of statistics: thinking the unthinkable. SIAM Review, 21(4), 460-480.
36.Escalas, J. E., & Bettman, J. R. (2005). Self-construal, reference groups, and brand meaning. Journal of Consumer Research, 32(3), 378-389.
37.Fan, Y. W., & Miao, Y. F. (2012). Effect of electronic word-of-mouth on consumer purchase intention: The perspective of gender differences. International Journal of Electronic Business Management, 10(3), 175.
38.Feick, L. F., & Price, L. L. (1987). The market maven: A diffuser of marketplace information. The Journal of Marketing, 83-97.
39.Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. In: SAGE Publications Sage CA: Los Angeles, CA.
40.Fox, A. K., Nakhata, C., & Deitz, G. D. (2019). Eat, drink, and create content: a multi-method exploration of visual social media marketing content. International Journal of Advertising, 38(3), 450-470.
41.Garnefeld, I., Helm, S., & Eggert, A. (2011). Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty. Journal of Service Research, 14(1), 93-107.
42.George, D., & Mallery, P. (1999). SPSS® for Windows® step by step: A simple guide and reference: Allyn & Bacon.
43.Goldsmith, R. E., & Horowitz, D. (2006). Measuring Motivations for Online Opinion Seeking. Journal of Interactive Advertising, 6(2), 1-16.
44.Gonzalez-Jimenez, H., Fastoso, F., & Fukukawa, K. (2019). How independence and interdependence moderate the self-congruity effect on brand attitude: A study of east and west. Journal of Business Research. In press. DOI: https://doi.org/10.1016/j.jbusres.2019.01.059
45.Grubb, E. L., & Grathwohl, H. L. (1967). Consumer self-concept, symbolism and market behavior: A theoretical approach. Journal of Marketing, 31(4), 22-27.
46.Ha, Y., & Im, H. (2012). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79-96.
47.Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM): Sage publications.
48.Han, H., & Back, K.-J. (2008). Relationships among image congruence, consumption emotions, and customer loyalty in the lodging industry. Journal of Hospitality & Tourism Research, 32(4), 467-490.
49.Han, H., & Hyun, S. S. (2017). Impact of hotel-restaurant image and quality of physical-environment, service, and food on satisfaction and intention. International Journal of Hospitality Management, 63, 82–92.
50.Härtel, C. E., & Russell-Bennett, R. (2010). Heart versus mind: The functions of emotional and cognitive loyalty. Australasian Marketing Journal, 18(1), 1-7.
51.Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38-52.
52.Hohenstein, N., Sirgy, M. J., Herrmann, A., & Heitmann, M. (2007). Self-congruity: Antecedents and consequences. Aix en Provance: France University Paul Cezanne, 118-130.
53.Holmes, J. H., & Lett, J. D. (1977). Product sampling and word of mouth. Journal of Advertising Research, 17(5), 35-40.
54.Huber, F., Meyer, F., & Schmid, D. A. (2015). Brand love in progress – the interdependence of brand love antecedents in consideration of relationship duration. Journal of Product & Brand Management, 24(6), 567-579.
55.Hubley, A. M. (2014). Discriminant Validity. In A. C. Michalos (Ed.), Encyclopedia of Quality of Life and Well-Being Research (pp. 1664-1667). Dordrecht: Springer Netherlands.
56.Huete-Alcocer, N. (2017). A literature review of word of mouth and electronic word of mouth: Implications for consumer behavior. Frontiers in Psychology, 8, 1256.
57.Hulland, J. S. (1999). The effects of country-of-brand and brand name on product evaluation and consideration: a cross-country comparison. Journal of International Consumer Marketing, 11(1), 23-40.
58.Hussain, S., Ahmed, W., Jafar, R. M. S., Rabnawaz, A., and Jianzhou, Y. (2017). eWOM source credibility, perceived risk and food product customer’s information adoption. Computers in Human Behavior, 66, 96–102.
59.IBISWorld. (2019). Industry Market Research Report Coffee & Snack Shops Industry in the US. Retreived from https://www.ibisworld.com/industry-trends/market-research-reports/accommodation-food-services/coffee-snack-shops.html
60.ICO International Coffee Organization (2014). Coffee consumption in East and Southeast Asia: 1990 – 2012. Retreived from: http://www.ico.org/news/icc-112-4e-consumption-asia.pdf
61.ICO International Coffee Organization (2017). World coffee consumption. Retreived from: http://www.ico.org/prices/new-consumption-table.pdf
62.Ismail, A. R., & Spinelli, G. (2012). Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers. Journal of Fashion Marketing and Management: An International Journal, 16(4), 386-398.
63.Jeong, E., & Jang, S. (2011). Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations. International Journal of Hospitality Management, 30(2), 356-366.
64.Jeong, E., & Jang, S. (2018). The affective psychological process of self-image congruity and its influences on dining experience. International Journal of Contemporary Hospitality Management, 30(3), 1563-1583.
65.Jeong, M., & Mindy Jeon, M. (2008). Customer Reviews of Hotel Experiences through Consumer Generated Media (CGM). Journal of Hospitality & Leisure Marketing, 17(1-2), 121-138.
66.Jin, N., Line, N. D., & Merkebu, J. (2016). The effects of image and price fairness: A consideration of delight and loyalty in the waterpark industry. International Journal of Contemporary Hospitality Management, 28(9), 1895-1914.
67.Jin, N., Line, N. D., & Merkebu, J. (2016). The Impact of Brand Prestige on Trust, Perceived Risk, Satisfaction, and Loyalty in Upscale Restaurants. Journal of Hospitality Marketing & Management, 25(5), 523-546.
68.Johar, J. S., & Sirgy, M. J. (1991). Value-expressive versus utilitarian advertising appeals: When and why to use which appeal. Journal of Advertising, 20(3), 23-33.
69.Juliano, C., & Keith, J. M. (2011). An Analysis of the Relationship between Passenger Loyalty and Consumer Buying Behavior for Network and Low-Cost Carriers. Transportation Journal, 50(3), 271-290.
70.Kang, J., Tang, L., & Lee, J. Y. (2015). Self-Congruity and Functional Congruity in Brand Loyalty. Journal of Hospitality & Tourism Research, 39(1), 105-131.
71.Kang, J., Tang, L., Lee, J. Y., & Bosselman, R. H. (2012). Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity. International Journal of Hospitality Management, 31(3), 809-818.
72.Karjaluoto, H., Munnukka, J., & Kiuru, K. (2016). Brand love and positive word of mouth: the moderating effects of experience and price. Journal of Product & Brand Management, 25(6), 527-537.
73.Kim, D., & Jang, S. S. (2014). Motivational drivers for status consumption: A study of Generation Y consumers. International Journal of Hospitality Management, 38, 39-47.
74.Kim, D., & Jang, S. (2017). Symbolic Consumption in Upscale Cafés:Examining Korean Gen Y Consumers’ Materialism, Conformity, Conspicuous Tendencies, and Functional Qualities. Journal of Hospitality & Tourism Research, 41(2), 154-179.
75.Kim, D., Jang, S., & Adler, H. (2015). What drives café customers to spread eWOM? Examining self-relevant value, quality value, and opinion leadership. International Journal of Contemporary Hospitality Management, 27(2), 261-282.
76.Kim, S., Chung, J. E., & Suh, Y. (2016). Multiple reference effects on restaurant evaluations: a cross-cultural study. International Journal of Contemporary Hospitality Management, 28(7), 1441-1466.
77.Kim, S.-H., Holland, S., & Han, H.-S. (2013). A Structural Model for Examining how Destination Image, Perceived Value, and Service Quality Affect Destination Loyalty: a Case Study of Orlando. International Journal of Tourism Research, 15(4), 313-328.
78.Kim, S.-H., Kim, M., & Holland, S. (2018). How Customer Personality Traits Influence Brand Loyalty in the Coffee Shop Industry: The Moderating Role of Business Types. International Journal of Hospitality & Tourism Administration, 19(3), 311-335.
79.King, R. A., Racherla, P., & Bush, V. D. (2014). What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. Journal of Interactive Marketing, 28(3), 167-183.
80.Kleijnen, M., Ruyter, K. d., & Andreassen, T. W. (2005). Image Congruence and the Adoption of Service Innovations. Journal of Service Research, 7(4), 343-359.
81.Klein, L. R. (1998). Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods. Journal of Business Research, 41(3), 195-203.
82.Knapp, T. R. (1991). Focus on psychometrics. Coefficient alpha: conceptualizations and anomalies. Research in Nursing & Health, 14(6), 457-460.
83.Koufteros, X. A. (1999). Testing a model of pull production: a paradigm for manufacturing research using structural equation modeling. Journal of Operations Management, 17(4), 467-488.
84.Kumar Roy, S., M. Lassar, W., & T. Butaney, G. (2014). The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: A consumer perspective. European Journal of Marketing, 48(9/10), 1828-1849.
85.Langner, T., Schmidt, J., & Fischer, A. (2015). Is It Really Love? A Comparative Investigation of the Emotional Nature of Brand and Interpersonal Love. Psychology & Marketing, 32(6), 624-634.
86.Lee, D., & Hyman, M. R. (2008). Hedonic/functional congruity between stores and private label brands. Journal of Marketing Theory and Practice, 16(3), 219-232.
87.Lee, H., Jang, Y., Kim, Y., Choi, H. M., & Ham, S. (2019). Consumers’ prestige-seeking behavior in premium food markets: Application of the theory of the leisure class. International Journal of Hospitality Management, 77, 260-269.
88.Lee, J., Kyle, G., & Scott, D. (2012). The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting destination. Journal of Travel Research, 51(6), 754-767.
89.Lee, M. K. O., Shi, N., Cheung, C. M. K., Lim, K. H., & Sia, C. L. (2011). Consumer's decision to shop online: The moderating role of positive informational social influence. Information & Management, 48(6), 185-191.
90.Lee, S. A., & Jeong, M. (2014). Enhancing online brand experiences: An application of congruity theory. International Journal of Hospitality Management, 40, 49–58.
91.Lee, W. S., Moon, J., & Song, M. (2018). Attributes of the coffee shop business related to customer satisfaction. Journal of Foodservice Business Research, 21(6), 628-641.
92.Lewis, R. C., & Chambers, R. E. (2000). Marketing Leadership in Hospitality. Foundations and Practices (3 ed.): Wiley.
93.Line, N. D., & Hanks, L. (2017). The other customer: The impact of self-image in restaurant patronage. Journal of Foodservice Business Research, 20(3), 268-285.
94.Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458-468.
95.Liu, C.-R., Lin, W.-R., & Wang, Y.-C. (2012). Relationship between self-congruity and destination loyalty: Differences between first-time and repeat visitors. Journal of Destination Marketing & Management, 1(1), 118-123.
96.Lohtia, R., Donthu, N., & Hershberger, E. K. (2003). The impact of content and design elements on banner advertising click-through rates. Journal of Advertising Research, 43(4), 410-418.
97.Loredana Di, P., Francesca Di, V., & Eleonora, P. (2012). Social network for the choice of tourist destination: attitude and behavioural intention. Journal of Hospitality and Tourism Technology, 3(1), 60-76.
98.Loureiro, S. M. C., Gorgus, T., & Kaufmann, H. R. (2017). Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth. Online Information Review, 41(7), 985-1005.
99.Lu, J., & Xu, Y. (2015). Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity. Journal of Product & Brand Management, 24(4), 365-376.
100.MacKinnon, D. (2012). Introduction to statistical mediation analysis: Routledge.
101.Massicotte, M.-C., Michon, R., Chebat, J.-C., Sirgy, M. J., & Borges, A. (2011). Effects of mall atmosphere on mall evaluation: Teenage versus adult shoppers. Journal of Retailing and Consumer Services, 18(1), 74-80.
102.Mazodier, M., & Merunka, D. (2012). Achieving brand loyalty through sponsorship: the role of fit and self-congruity. Journal of the Academy of Marketing Science, 40(6), 807-820.
103.Molinillo, S., Ekinci, Y., & Japutra, A. (2019). A consumer-based brand performance model for assessing brand success. International Journal of Market Research, 61(1), 93-110.
104.Mukerjee, K. (2018). The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers: investigating the mediating effect of loyalty. Journal of Financial Services Marketing, 23(1), 12-24.
105.Nunnally, J. (1978). Psychometric methods. In: New York: McGraw-Hill.
106.O'Connor, P., Höpken, W., Gretzel, U., Chung, J. Y., & Buhalis, D. (2008). Web 2.0: A study of online travel community. In (pp. 70).
107.Oliver, R. L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63(4_suppl1), 33-44.5
108.Pan, L., Zhang, M., Gursoy, D., & Lu, L. (2017). Development and validation of a destination personality scale for mainland Chinese travelers. Tourism Management, 59, 338-348.
109.Pawle, J., & Cooper, P. (2006). Measuring Emotion—Lovemarks, The Future Beyond Brands. Journal of Advertising Research, 46(1), 38-48.
110.Picazo-Vela, S., Chou, S. Y., Melcher, A. J., & Pearson, J. M. (2010). Why provide an online review? An extended theory of planned behavior and the role of Big-Five personality traits. Computers in Human Behavior, 26(4), 685-696.
111.Piedmont, R. L. (2014). Criterion Validity. In A. C. Michalos (Ed.), Encyclopedia of Quality of Life and Well-Being Research (pp. 1348-1348). Dordrecht: Springer Netherlands.
112.Pine, I. I. B. J., & Gilmore, J. H. (1998). Welcome To The Experience Economy. Harvard Business Review, 76(4), 97-105.
113.Prayag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342-356.
114.Rather, R. A. (2018). Investigating the Impact of Customer Brand Identification on Hospitality Brand Loyalty: A Social Identity Perspective. Journal of Hospitality Marketing & Management, 27(5), 487-513.
115.Richins, M. L., & Root-Shaffer, T. (1988). The role of evolvement and opinion leadership in consumer word-of-mouth: An implicit model made explicit. Advances in Consumer Research, 15(1), 32-36.
116.Robins, J. M., & Greenland, S. (1992). Identifiability and exchangeability for direct and indirect effects. Epidemiology, 143-155.
117.Rogers, C. R. (1951). Client-centered therapy: Its current practice, implications, and theory, with chapters: Houghton Mifflin.
118.Ross, I. (1971). Self-concept and brand preference. The Journal of Business, 44(1), 38-50.
119.Roy, P., Khandeparkar, K., & Motiani, M. (2016). A lovable personality: The effect of brand personality on brand love. Journal of Brand Management, 23(5), 97-113.
120.Severt, D., Wang, Y., Chen, P.-J., & Breiter, D. (2007). Examining the motivation, perceived performance, and behavioral intentions of convention attendees: Evidence from a regional conference. Tourism Management, 28(2), 399-408.
121.Shaikh, A. A., Karjaluoto, H., & Häkkinen, J. (2018). Understanding moderating effects in increasing share-of-wallet and word-of-mouth: A case study of Lidl grocery retailer. Journal of Retailing and Consumer Services, 44, 45-53.
122.Shamah, R. A., Mason, M. C., Moretti, A., & Raggiotto, F. (2018). Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective. Journal of Business Research, 86, 446-456.
123.Shi, S., Chen, Y., & Chow, W. S. (2016). Key values driving continued interaction on brand pages in social media: An examination across genders. Computers in Human Behavior, 62, 578-589.
124.Shoemaker, S., & Lewis, R. C. (1999). Customer loyalty: the future of hospitality marketing. International Journal of Hospitality Management, 18(4), 345-370.
125.Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300.
126.Sirgy, M. J., Grewal, D., & Mangleburg, T. (2000). Retail environment, self-congruity, and retail patronage: an integrative model and a research agenda. Journal of Business Research, 49(2), 127-138.
127.Sirgy, M. J., Johar, J., Samli, A. C., & Claiborne, C. B. (1991). Self-congruity versus functional congruity: Predictors of consumer behavior. Journal of the Academy of Marketing Science, 19(4), 363-375.
128.Sirgy, M. J., & Samli, A. C. (1985). A path analytic model of store loyalty involving self-concept, store image, geographic loyalty, and socioeconomic status. Journal of the Academy of Marketing Science, 13(3), 265-291.
129.Sirgy, M. J., & Su, C. (2000). Destination image, self-congruity, and travel behavior: Toward an integrative model. Journal of Travel Research, 38(4), 340-352.
130.Song, H., Wang, J., & Han, H. (2019). Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-name-brand coffee shops. International Journal of Hospitality Management, 79, 50-59.
131.Sop, S. A., & Kozak, N. (2019). Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty. Journal of Hospitality Marketing & Management, 1-31.
132.Sreejesh, S., Sahoo, D., & Mitra, A. (2016). Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience. Asia-Pacific Journal of Business Administration, 8(2), 106-126.
133.Su, N., & Reynolds, D. (2017). Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands. International Journal of Hospitality Management, 66, 1-12.
134.Swanson, S. R., Gwinner, K., Larson, B. V., & Janda, S. (2003). Motivations of college student game attendance and word-of-mouth behavior: The impact of gender differences. Sport Marketing Quarterly, 12(3), 151-162.
135.Taylor, D. G., Strutton, D., & Thompson, K. (2012). Self-Enhancement as a Motivation for Sharing Online Advertising. Journal of Interactive Advertising, 12(2), 13–28.
136.Tho, N. D., Trang, N. T. M., & Olsen, S. O. (2016). Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in Vietnam. Asia Pacific Business Review, 22(2), 307-324.
137.Vickery, G., & Wunsch-Vincent, S. (2007). Participative Web And User-Created Content: Web 2.0 Wikis and Social Networking: Organization for Economic Cooperation and Development (OECD).
138.Vinzi, V. E., Chin, W. W., Henseler, J., & Wang, H. (2010). Perspectives on partial least squares. In Handbook of partial least squares (pp. 1-20): Springer.
139.Wallace, E., Buil, I., & de Chernatony, L. (2014). Consumer engagement with self-expressive brands: brand love and WOM outcomes. Journal of Product & Brand Management, 23(1), 33-42.
140.Wallace, E., Buil, I., & de Chernatony, L. (2017). Consumers’ self-congruence with a “Liked” brand: Cognitive network influence and brand outcomes. European Journal of Marketing, 51(2), 367-390.
141.Wang, X., Teo, H.-H., & Wei, K.-K. (2009). What mobilizes information contribution to electronic word-of-mouth system? explanations from a dual-process goal pursuit model. Paper presented at the Workshop Association for Informational Systems, Oklahoma.
142.Wang, Y., & Fesenmaier, D. R. (2004). Modeling participation in an online travel community, Journal of Travel Research, 42(3), 261-270.
143.Wold, S., Kettaneh-Wold, N., & Skagerberg, B. (1989). Nonlinear PLS modeling. Chemometrics and Intelligent Laboratory Systems, 7(1-2), 53-65.
144.Yang, F. X. (2017). Effects of restaurant satisfaction and knowledge sharing motivation on eWOM intentions: the moderating role of technology acceptance factors. Journal of Hospitality & Tourism Research, 41(1), 93-127. 
145.Ye, Q., Law, R., & Gu, B. (2009). The impact of online user reviews on hotel room sales. International Journal of Hospitality Management, 28(1), 180-182.
146.Ye, Q., Law, R., Gu, B., & Chen, W. (2011). The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings. Computers in Human Behavior, 27(2), 634-639.
147.Yoo, K.-H., & Gretzel, U. (2011). Influence of personality on travel-related consumer-generated media creation. Computers in Human Behavior, 27(2), 609-621.
148.Yoon, D., & Kim, Y.-K. (2016). Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising. Journal of Hospitality Marketing & Management, 25(2), 167-196.
149.Yuan, X., Song, T. H., & Kim, S. Y. (2011). Cultural influences on consumer values, needs and consumer loyalty behavior: East Asian culture versus Eastern European culture. African Journal of Business Management, 5(30), 12184-12196.
150.Yuksel, A., Yuksel, F., & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty. Tourism Management, 31(2), 274-284.
151.Zhang, Z., Ye, Q., Law, R., & Li, Y. (2010). The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews. International Journal of Hospitality Management, 29(4), 694-700.