電子商務產業之中組織敏捷性對組織績效之影響－以企業商譽為中介效果_

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題名：	電子商務產業之中組織敏捷性對組織績效之影響－以企業商譽為中介效果
作者：	李昱墨
作者(外文)：	Lee, Yu-Muo
校院名稱：	國立交通大學
系所名稱：	經營管理研究所
指導教授：	胡均立
學位類別：	博士
出版日期：	2018
主題關鍵詞：	組織敏捷性；企業商譽；組織績效；電子商務；商業生態圈；結構方程模式；Organizational Agility；Corporate Reputation；Organizational Performance；E-Commerce；Business Ecosystem；Structural Equation Model (SEM)
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:0

電子商務產業為台灣成長快速的主力產業之一，也充滿著不確定性與高張力、高壓力的動態競爭環境，2022 年台灣電商市場規模預計將達 2 兆 1,598 億元，與消費者的接觸點(Touch point)也逐漸從網路轉成行動消費，電子商務也從一開始的企業對企業(B2B)、企業對消費者(B2C)、企業對企業對消費者(B2B2C)、消費者對企業(C2B)，演變至近年的消費者對消費者(C2C)、線上到線下(O2O)。為能因應環境之動態變化並找出未來運作策略及動態調整、改善方向，本研究想要探討組織敏捷性、企業商譽與組織績效是否有密切關聯性以及企業在面臨多元變化、不可預測而動態的環境下，和整體供應鏈及顧客間的互動關係。因此，本研究針對電子商務產業實際從業人員進行探討，本研究依據研究目的，採用量化問卷調查並針對有效樣本分析，進行信度分析、相關分析與敘述性統計，並利用進行結構方程式(SEM)分析測量模式與理論架構。主要研究結果為：
一、組織敏捷性對企業商譽有產生正向的顯著性影響；
二、組織敏捷會藉由企業商譽中介，對組織績效有產生正向的顯著性影響；
三、企業商譽對組織績效有產生正向的顯著性影響；
四、組織敏捷性對組織績效有產生正向的顯著性影響。

以文找文

The e-commerce industry is one of the fast-growing major industries in Taiwan. It is also full of uncertainties and high-tension, high-pressure dynamic competitive environment. In 2022, the scale of Taiwan's e-commerce market is expected to reach 2 trillion (NTD), with consumers, touchpoints are also gradually shifting from the internet to mobile consumption. E-commerce also starts from the beginning of business-to-business (B2B), business to consumer (B2C), business-to-business-to-consumer (B2B2C), consumers-to- business (C2B), it has evolved into consumer-to-consumer (C2C) and online to offline (O2O) in recent years. In order to respond to the dynamic changes of the environment and find out future operational strategies for dynamic adjustments and improvement directions, this study wants to explore whether organizational agility, corporate reputation, and organizational performance are strictly related, and the company is changing and unpredictable. The dynamic relationship with the overall supply chain and customers. Therefore, this study aims at the actual practitioners of the e-commerce industry. This study uses quantitative questionnaires and analyzes valid samples for reliability analysis, correlation analysis, and historical statistics. A structural equation model (SEM) is applied to analyze measurement modes and theoretical architecture. The major results are:
1.Organizational agility has a positive and significant impact on corporate reputation.
2.Organizational agility will have a positive and significant impact on organizational performance through the intermediary of corporate reputation.
3.Corporate goodwill has a positive and significant impact on organizational performance.
4.Organizational agility has a positive and significant impact on organizational performance.

以文找文

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