虛實社會資本對價值創造之影響:價值活動的角色?__臺灣人文及社會科學引文索引資料庫

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題名：	虛實社會資本對價值創造之影響:價值活動的角色?
作者：	程雨萍
作者(外文)：	THIAH CHOON PENG
校院名稱：	實踐大學
系所名稱：	管理學院創意產業博士班
指導教授：	黃博怡蔡政安
學位類別：	博士
出版日期：	2019
主題關鍵詞：	虛實社會資本；關鍵網絡資源；價值創造；價值活動；Virtual- physical social capital；Value activities；Value creation；Key network resources
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:1

網路技術迅速的發展使我們處在一個實體與虛擬共存的複雜網絡裡，這不但徹底改變產業結構，網路技術的便利性也讓人們可自由穿梭實體與新網絡之間，進而產生個人或組織身份多重化，這樣的社會網絡現象形成了全球供應鏈網絡，無論個人或組織可彈性與他人協同合作，因此以社會資本導向的價值創造策略不容忽視。過去學者對社會資本相關論述，多數以網絡關係結構觀點個別單一討論實體或虛擬網絡的社會資本對價值創造的影響，對於虛實共存的網絡脈絡也仍在概念性架構上討論，未有具體觀念架構及分析方法。因此本研究從關鍵網絡資源結構新觀點討論，並從價值活動構面探索社會資本如何創造價值。
本研究採用多重嵌入式個案進行探索性研究，以社會資本、價值活動以及價值創造等相關論述為理論基礎，並以點亮大稻埕社區平台生態、Pinkoi跨境電商設計平台生態、美安超連鎖店平台生態以及玉山銀行金融服務平台生態等四個個案，分別代表不同成長階段的平台生態，透過個案訪談以及參與式觀察比較分析，試圖從平台生態在不同成長階段可闡明實體與虛擬社會資本之異同性。因此在衡量指標上，本研究將社會資本分為實體與虛擬、同質性與異質性，2x2分為四大類，再從商業模式中重要關鍵網絡資源知識、信息、品牌、商品及通路等來進一步細分社會資本之類別。為了探索社會資本如何創造價值，本研究將價值活動分為四大類，其中包括互補性價值活動、減少性價值活動、輔助性價值活動以及轉化性價值活動等四大類型，而價值創造則細分為三階段，其中包括價值形成、價值分享以及社會福祉。
本研究結果發現，第一，參與者在平台生態網絡中，可經由參與者之間的關鍵網絡資源和合作關係來衡量其在平台生態中的網絡位置，因此本研究提出關鍵資源中心性新理論觀點。第二，不同的關鍵網絡資源之間的互動性影響對價值的創造。第三，平台生態的不同成長階段影響價值創造優先順序。第四，互補性、減少性、輔助性以及轉化性等四種不同的價值活動影響社會資本對價值的創造。
最後，本研究依據理論架構與個案分析結果，提出本研究對理論的貢獻、管理意涵，以及未來後續研究建議。

以文找文

With network technology is coming of age, we are in a complex network of entities and virtual coexistence, which not only completely changes the industrial structure, but also allows people to freely shuttle between physical and new networks, resulting in multiple personal or organizational identities. In the global supply chain network formed by virtual - physical social networks, individuals or organizations can cooperate with others flexibly, thereby the value creation strategy oriented by social capital cannot be ignored. Previously, scholars’ discussion relatively focus on the impact of social capital of entity or virtual network on value creation from the perspective of network relationship structure. Furthermore, the research as to the network context of virtual and physical coexistence is still limited the conceptual framework, and the specific conceptual framework and analytical methods are still ambiguity.
This study utilizes multiple embedded cases study for exploratory research, based on social capital, value activities and value creation and other related theories, and to light up four platform ecology cases, The Light up of Dadaocheng platform, Pinkoi cross-border e-commerce design, Shop.com and E.SUN BANK financial service, representing different growth stages. Through interviews and comparative analysis of participatory observation, this paper attempts to clarify the similarities and differences between Virtual - Physical social capital from different growth stages of platform ecology. Therefore, in terms of measurement indicators, the study divides social capital into four categories, virtual, physical, homogeneity and heterogeneous which constitutes a 2*2 Matrix. Furthermore, the study subdivides the categories of social capital from the knowledge, information, brand, goods and access of key network resources in business model. For the sake of exploration how social capital creates value, this study divides value activities into four categories，complementarity value activities, diminishes value activities, supplementary value activities and transformation value activities. Meanwhile value creation is divided into three stages, value formation, value sharing and social well-being.
Research findings. Firstly, in the platform ecological network, participants can measure their network position in the platform ecosystem through the key network resources and cooperative relationships among participants. Therefore, this study proposes a new theoretical view of the key resource centrality. Secondly, the interactive impact of different key network resources on value creation. Thirdly, the different growth stages of platform ecology affect the priority of value creation. Fourthly, four different value activities, complementarity, diminishes, supplementary and transformation, affect the creation of value by social capital.
Finally, based on the theoretical framework and case analysis results, this study puts forward the contribution of this study to the theory, management implications, and suggestions for future follow-up research.

以文找文

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