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題名：直覺模糊ELECTRE方法運用於決策及其應用
作者：武明哲
作者(外文)：Ming Che Wu
校院名稱：長庚大學
系所名稱：企業管理研究所博士班
指導教授：陳亭羽
學位類別：博士
出版日期：2020
主題關鍵詞：決策；消費者偏好；直覺模糊集合；ELECTRE法；計分函數；decision making；customers’ preference；intuitionistic fuzzy set；ELECTRE method；score function
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候選方案的選擇與排序是決策過程中管理決策重要的議題。消費者的偏好及意向為市場調查的重要一環，它會影響行銷策略及發掘潛在市場及客源，對快速變化的商業環境是重要的。一般而言，決策過程總是充滿了不確定性，在一個不確定且複雜的情況下，決策者要做出選擇更加不易。在本研究，採用邏輯簡單但明確的ELECTRE方法，結合直覺模糊集合，即IF ELECTRE A及B方法，以處理決策環境的複雜資訊，作為候選方案評定的工具。提出的方法運用計分函數及準確性函數去區分一致集合與不一致集合，以進行後續方案評定作業。
另外，亦比較其他二種不同之研究方法，同樣是使用本研究的問卷調查資料。由結果可知，本論文所提出之IF ELECTRE A與IF ELECTRE B法均有較高的方案排序吻合度，均較接近於消費者的方案排序。本論文提出的方法可提供規劃者一個檢視商品及服務的良好工具。
Alternatives selecting and ranking are importance issues for decision making. Customers’ preference and intention are important market survey subjects which will influence some marketing strategies for better outcomes and finding potential markets in a rapidly changing business environment. It is uncertainty and complexity decision process and decision makers are not easy to make a decision correctly. This dissertation uses intuitionistic fuzzy (IF) sets characteristics to handle those uncertain and confusion decision environments. ELimination Et Choice Translating REality (ELECTRE) method is also applied in this research. This dissertation is proposed IF ELECTRE A and B method, to rank consumers’ alternatives ranking order by using IF data which characteristics can handle uncertain decision environments. The proposed methods are classified the concordance and discordance sets according to their score function or accuracy function for measuring the degree of suitability of each alternative.
Moreover, two studies are selected to verify their methods effectiveness on predict customers’ ranking order by using the same data of the proposed methods and also compare with proposed methods on their results. As the results shown that the proposed methods have higher Spearman rank order correlation coefficients. The proposed methods are useful tools for planners to design or inspect their products or services.
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