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題名:科技產業企業模式多元化之探討
作者:俞維漢
作者(外文):Yu, Wei-Han
校院名稱:國立交通大學
系所名稱:科技管理研究所
指導教授:林亭汝
學位類別:博士
出版日期:2020
主題關鍵詞:顧客涉入服務創新任天堂資訊服務產業行銷策略五力分析SWOT分析人工智慧醫療產業Gary Hamel商業模式customer involvementservice innovationNintendoinformation service industrymarketing strategyfive-force analysisSWOT analysisAI medical industryGary Hamel business model
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本篇論文主要探討的是在過去透過服務創新模式下對於資訊服務產業如何把“顧客涉入"這個要素導入至中並提供一個相對完善以及全方位的服務,以創造所謂的科技企業服務創新模式。接著透過這樣的服務創新模式並結合適切行銷策略即新舊4P的理念,融入到所謂的五力分析,進而提供SWOT分析矩陣來探討任天堂在資訊服務市場裡如何扮演一個領導角色;尤其可見所謂的服務創新模式若能結合新4P以及五力分析之後其商業模式其實可以在資訊產業市場裡面逐步深化它的競爭及領導地位。最後探討目前在A I人工智慧技術的發展趨勢下對於智慧醫療產業之結構發展與深度應用上,基於Gary Hamel商業模式之四個構面來探討其未來可行的發展趨勢,並透過個案分析導出人工智慧技術發展下的一套新興商業模式,並期待透過此篇論文研究結果能提供產官學等機構作為未來相關政策發展及研究方向之參考依據。
This dissertation mainly discusses how to introduce the "customer involvement" element into the information service industry through the service innovation model and provide a relatively complete and all-round service to create a so-called technology industry service innovation model. Then through this service innovation model and the appropriate marketing strategy, namely the old and new 4P concept, we then integrate five-force analysis into providing SWOT analysis matrix to explore how Nintendo plays a leading role in the information service market; especially If the service innovation model can be combined with the new 4Ps and five-force analysis, its business model can gradually deepen its competition and leadership position in the information industry market. Finally, it explores the current development and in-depth application of the intelligent medical industry under the development trend of artificial intelligence (AI) technology. Based on the four facets of Gary Hamel business model, it discusses its possible future development trends through a case analysis. Hopefully a set of emerging business models under technological development can be well noted through this research and we also look forward to the results of this research that can be provided to institutions, such as industry and government, as a reference for future policy development and research direction.
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