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題名:產品儀式感意象設計之研究
作者:李文濤
作者(外文):LI,WEN-TAO
校院名稱:國立雲林科技大學
系所名稱:設計學研究所
指導教授:何明泉
學位類別:博士
出版日期:2019
主題關鍵詞:儀式感產品意象設計創新價值基準節氣文化ritual senseproduct imagedesign innovationvalue benchmarksolar terms culture
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隨著社會經濟的發展,人們已經由滿足物質生活需要向著「生活需要儀式感」的精神需求時代轉變。同時,將價值創新導入設計師開創性工作中,幫助人們從「將就」到「講究」,創造美感傳達生活之品質、品格與品味的未來發展趨勢已欣然興起。斯坦福大學教授定義「儀式」是人們在生活中體驗某種不合邏輯、神奇、令人愉悅的美好感受,而儀式感設計不僅帶給用戶在功能需求上的使用體驗,而且在心靈與精神上加深了神聖之深刻體會。如今,東方人特有的價值體系受到西方文化衝擊,本土儀式精神缺失,華人對於人生意義產生安全感、歸屬感不足與自我療愈能力下降。此外,美學意象之創意產品衡量標準單一,文化产品設計策略不足等都亟待解決。因此,本研究首先通過文獻法,從社會、宗教、美學、經濟、文化等不同學科領域對產品儀式感意象包含之意義、內涵、本質、特徵與產品價值進行深入探討與建構;通過案例研究與觀察法,分析中國人對具有文化意涵的儀式感產品之認識與感受之異同,建構了以生存儀式、生產儀式、生活儀式、生態儀式、生命儀式為基礎的工具、器具、道具、玩具、聖具之「五具」 產品儀式感意象設計形態,從而達到體察真實自然之存在感,品味雅致生活之美感,享受創新文化之臨場感,體驗平衡療愈之愉悅感,啟迪象徵精神之神聖感為目標的儀式感意象產品設計;通過專家德菲法與訪談法,找尋儀式感意象產品設計價值內容與設計表現要項,構成了20項產品儀式感意象設計之價值評測基準;利用實驗法,製作完成以「立春」節氣為主題的十件儀式感意象設計作品之後,採用問卷調查法,請不同性別、年齡、專業等受測者運用20項「價值基準」對產品進行量測,其量測結果應用於SPSS資料分析與評價,最終得到儀式感意象產品設計之模型。通過此研究過程與模型建構,可以瞭解儀式感意象產品設計作品對受眾在心理、精神之產品感性感受程度與設計發展趨勢。希望此研究能為設計師提供價值創新之依據,探索創造更多產品藍海,為消費者打開「心」需求之利基市場。
With the development of social economy, people have changed from satisfying the needs of material life to the spiritual demand era of “life needs a sense of ritual”. At the same time, the introduction of value innovation into the pioneering work of designers, helping people from the "will" to "pay attention", create a sense of beauty to convey the quality of life, character and taste of the future development trend has been rising. Stanford University professors define "rituals" as people experience some illogical, magical, and pleasant feelings in their lives. The ceremonial design not only gives users a sense of use in functional needs, but also deepens their mind and spirit. The deep experience of the sacred. Nowadays, the unique value system of the Orientals is impacted by Western culture, and the spirit of local rituals is lacking. Chinese people have a sense of security, lack of belonging and self-healing ability. In addition, the aesthetic product has a single measurement standard and the cultural product design strategy is insufficient. Therefore, this study firstly explores and constructs the meaning, connotation, essence, characteristics and product value of the imagery of ritual products from the different disciplines of society, religion, aesthetics, economy and culture through the literature method; through case study and Observing the law, analyzing the similarities and differences between Chinese people's understanding and feelings of ritual products with cultural meanings, and constructing tools, tools, props, toys, based on survival rituals, production rituals, life rituals, ecological rituals, and life rituals. The sacred "five" ritual product image design form, in order to achieve a sense of real and natural existence, taste the beauty of elegant life, enjoy the sense of presence of innovative culture, experience the joy of balance healing, enlighten the symbol of spiritual sacredness The target ritual image product design; through the expert Delphi method and interview method, looking for the ceremonial product image design value content and design performance items, constitutes the value evaluation benchmark of 20 ceremonial product image design; using the experimental method, Produced the image of ten ceremonial products with the theme of "Li chun" solar terms After the calculation of the work, the questionnaire survey method is adopted, and the subjects of different genders, ages, and professions are required to use 20 “value benchmarks” to measure the products. The measurement results are applied to the SPSS data analysis and evaluation, and finally the ceremony products are obtained. Model of image design. Through this research process and model construction, we can understand the degree of sensory product design and the development trend of the audience in the psychological and spiritual products. It is hoped that this research will provide designers with the basis for value innovation, explore the creation of more products blue ocean, and open a niche market for consumers.
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