ACG社群網站中使用者互動性感知對持續使用意圖的研究__臺灣人文及社會科學引文索引資料庫

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題名：	ACG社群網站中使用者互動性感知對持續使用意圖的研究
作者：	李瑞翔
作者(外文)：	LEE, JUI-HSIANG
校院名稱：	國立雲林科技大學
系所名稱：	設計學研究所
指導教授：	李傳房
學位類別：	博士
出版日期：	2020
主題關鍵詞：	ACG入口網站；社群媒體網站；網站互動性；互動性感知；ACG；Portal site；Social media site；Web interactivity；Perceived Interactivity
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:0

ACG社群媒體網站作為一個網路參與式藝術交流平台，已成為業餘藝術家與他人交流創意或收藏的熱門空間。ACG業餘藝術家通過社群媒體網站的互動功能，與他人資訊交流、遠距對話，促進全球業餘藝術家之間的創作學習與分享。然而，很少有研究確認ACG同好使用社群媒體網站的決定因素為何?
因此，本研究進行網站互動性設計與使用者互動性感知差異的探討。研究的參與者被要求瀏覽兩種不同互動性設計取向的ACG入口網站，並從搜尋任務中區分其實用性或享樂性，進而比較其對網站滿意度的影響。隨後研究透過互動性感知擴展科技接受模式，以理解ACG社群媒體網站中的使用行為，研究者將互動性感知作為感知有用性與感知易用性的前置變項，來探索何者才是影響使用者持續使用意圖與資訊交流意願的因素。
兩項主要研究均提出網站互動性感知研究概念模式，研究方法使用立意抽樣與問卷調查方式，邀請具有ACG社群媒體網站使用經驗的大學生參與問卷填答，分別獲得有效問卷445份與367份。研究分析經由驗證性因素分析（CFA）確認所有研究變項均具有良好的信度、效度，再使用結構方程模式（SEM）檢測模式配適度與各變項之間的關係，並驗證假說是否成立。
研究使用者互動性感知確認人與電腦互動取向的網站較人際互動取向的網站更具享樂性，而人際互動取向網站的實用性不容忽視。科技接受度研究結果支持互動性感知作為擴展科技接受模式的前置因素，且互動性感知並支持ACG社群媒體網站上的持續使用意圖與資訊交流意願等指標。本研究具體貢獻在於在理論與實務上，擴展了社群媒體網站使用者互動性感知對持續使用意圖的理解。

以文找文

The ACG social media site, as an online participatory art exchange platform, has become a popular space for amateur artists to exchange ideas or collections with others. ACG amateur artists use the interactive function of the social media site to exchange information and remote dialogues with others to improve skill learning among amateur artists around the world. However, few studies have confirmed the determinants of why ACG users use social media sites?
Therefore, this study explores the differences between the interactivity design of websites and the interactivity of user-perceived. Recruited participants were asked to browse two ACG portals with different interactive orientations, and to distinguish their utilities or hedonics from the search task, and then to compare their satisfaction of the sites. Subsequent research expanded the acceptance model of technology through users’ perceived interactivity to understand the usage behavior of ACG social media sites. Researchers use users’ perceived interactivity as a pre-variant of perceived usefulness and perceived ease of use, to explore which factor affects the user's continuance use intention and the willingness to exchange information? Two main investigations put forward a conceptual model for the study of website interactivity perceived. Both surveys applied intentional sampling to recruit university students with experiences in using ACG social media sites and conducted a questionnaire survey. 445 and 367 valid questionnaires were obtained respectively. Research analysis confirmed by confirmatory factor analysis (CFA) that all research variables have good model fit, reliability, and validity, and then use structural equation model (SEM) to detect the relationships between the variables, and verify whether hypothesizes valid or not?
The major findings concluded that interactivity perceived has a positive impact on user behavior, ultimately leading to continuance use intention and willingness to exchange information. It is strongly recommended that if online social media site designers and marketers want to attract users, they must enhance the social media site interactive features that users can perceive.

以文找文

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