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題名:商圈經營成功關鍵因素之研究-以大坑商圈為例
作者:東正勝
作者(外文):TUNG,CHUNG-SHUNG
校院名稱:逢甲大學
系所名稱:商學博士學位學程
指導教授:林豐智博士
學位類別:博士
出版日期:2022
主題關鍵詞:商圈經營管理關鍵成功因素Business DistrictBusiness ManagementKey Success Factors
原始連結:連回原系統網址new window
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本研究以檢視商圈因立地環境及經營策略等因素,針對商圈因應歷經社會、環境各項變化而轉型及隨著消費行為的迭變而導入新式產業、產業更換及商圈消費動線的轉變,在這潮流快速變遷的商圈發展的過程中,發現影響商圈發展及經營的關鍵成功因素,初以透過文獻探討臺灣商圈、台中商圈及大坑商圈之特性,繼之,針對大坑商圈,進行影響商圈運營關鍵成功因子之探討,以商圈空間營造、商圈的服務品質與商圈行銷推廣三個構面17項評估準則,輔以簡單迴歸分析,掌握遊客忠誠度與關鍵成功因素關係。結果證實本研究的關鍵成功要素可作爲相關單位在未來進行計畫時的參考,在實務上,提供給大坑商圈、市府相關單位及致力研究商圈、探討商圈發展之先進參考依據,在學術方面,建立形象商圈經營成功關鍵因素評估架構,可供後續研究參考。
This study examined the Dakeng Business District in Taichung, Taiwan in terms of the key success factors for business district operation. Three dimensions, namely spatial design, service quality, and marketing and promotion, and 17 evaluation criteria were used, and a simple regression analysis was performed to identify the relationship between tourist loyalty and key success factors. The results indicated that the key success factors used in this study can serve as a reference for the Dakeng Business District, related municipal government agencies, and scholars researching business districts and their development. In terms of academic contributions, this study developed an evaluation framework for key success factors for the operation of business districts.
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