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題名：消費性產品創新設計策略建置與應用之研究
作者：賴建源
作者(外文)：LAI,JIAN-YUAN
校院名稱：國立彰化師範大學
系所名稱：工業教育與技術學系
指導教授：姚凱超
學位類別：博士
出版日期：2022
主題關鍵詞：產品設計；設計策略；QTPCP；FDM；ANP；IPA；Product Design；Design Strategy；QTPCP；FDM；ANP；IPA
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面對瞬息萬變的全球市場，若企業能比競爭對手更快推出貼近消費者需求的新產品，不僅可以獲得更大的市場，更可以縮短開發週期以節省成本。然而目前沒有一套針對消費性產品的創新設計策略與適用於評估各類消費性產品設計考量因子的工具。所以本研究主要在建構消費性產品的創新設計策略，包含系統性的設計方法及評估工具，讓設計師在設計不同消費性產品時，運用該策略設計出符合顧客需求的商品。本研究藉由理論背景分析以及專家訪談，探討整理出影響消費者選購消費性產品的設計考量因子共56個。再透過15位設計相關專家學者的問卷調查，以模糊德菲法(FDM)找出適合企業開發消費性產品時可使用的系統性設計方法：QTPCP。再以分析網路程序法(ANP)，求取各設計考量因子的優先順序權值，找出消費性產品設計時，最具影響力的決策要素、設計要素與設計考量因子，其中決策要素包括2構面，11個設計要素，38個設計考量因子。最後將設計考量因子以重要-表現分析法(IPA)，轉換成一套消費性產品設計的評量工具，作為創新產品開發時的設計方案評估之用。對於產品設計管理作出理論貢獻。
本研究透過2款消費性產品：「智慧燈具」及「無線充電智能音箱」，導入本研究建立的設計策略，包含系統性設計方法QTPCP與IPA評估表，完成示範性的設計實務案例。並透過IPA評量表檢視產品設計考量因子之表現成效性。驗證此創新設計策略與設計成果評估機制可行性，讓未來的設計者建構出一個更多元的產品創新設計策略與新思維。在面對不同的消費性產品設計時，縮短開發時間，並獲得精準的設計成果。
Facing the ever-changing global market, if a company can launch new products that meet the needs of consumers faster than its competitors, it will not only gain a larger market but also shorten the development cycle to save costs. However, there is currently no set of innovative design strategies for consumer products and tools for evaluating the design factors of various consumer products. Therefore, this research mainly constructs a innovative design strategy of consumer products, including systematic design methods and evaluation tools, so that designers can use this strategy to design products that meet customer needs when designing different consumer products. Through theoretical background analysis and expert interviews, this research sorts out the 56 design factors that cause consumers to choose to buy products. Next, through a questionnaire survey of 15 design-related experts and scholars, the systematic design methods QTPCP, which can be used to development products was found by the Fuzzy Delphi method (FDM). Then, the priority order weight of each design factor is obtained by the Analytical Network Program (ANP). We find the influential decision-making factors, design elements, and design factors of designing consumer products. The decision-making factors includes 2 dimensions, 11 design elements, and 38 design factors. In the end, we convert the design factors into the evaluation tools of consumer products design by the Importance-Performance Analysis (IPA) scale. It can be used to evaluate the proposals when we develop innovative products, and makes theoretical contributions to product design management.
This research introduces two consumer products: "smart lamps" and "wireless charging smart speakers," through the design strategies including the systematic design methods QTPCP and IPA assessment scale to complete exemplary design practice cases. And through the IPA rating scale to check the performance effectiveness of product design factors. We verify the feasibility of this innovative design strategy and design achievement evaluation mechanism, allowing future designers to construct a more diverse product innovation design strategy and new thinking. When facing different consumer products, the innovative design strategies can shorten the time of development and obtain accurate results.
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