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題名:企業經營策略、策略聯盟與聯盟績效之相關研究—以獲得經濟部「推動中小企業城鄉創生輔導計畫」補助企業為例
作者:李昭嫻
作者(外文):LEE,CHAO-HSIEN
校院名稱:國立高雄科技大學
系所名稱:商業智慧學院博士班
指導教授:王明元
吳志康
學位類別:博士
出版日期:2022
主題關鍵詞:企業經營策略策略聯盟聯盟績效城鄉創生中小企業城鄉創生Business strategystrategic alliancealliance performancetownship revitalizationSBTR
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本研究以獲得經濟部中小企業處SBTR補助中小企業共計233家(107年167家、110年66家)為研究母體,希望能了解企業核心競爭力、競爭優勢、策略聯盟夥伴選擇對聯盟績效間之關係。共發放233份問卷,排除填寫不完整及答案選項一致的無效問卷8份,最後回收有效問卷228份,有效問卷回收率為96%。本研究分析方法包含描述性統計、驗證性因素分析、中介效果、調節效果與變異數分析,並採用偏最小平方法進行結構方程模型分析。透過有效問卷探討城鄉創生的企業之核心競爭力、競爭優勢、策略聯盟夥伴選擇對聯盟績效間關係及差異。最後根據研究結果,提出學術上理論義涵與實務上管理意涵作為獲得經濟部「推動中小企業城鄉創生輔導計畫」補助的企業的建議參考。
In this study, the population is 233 SMEs (167 in 107 and 66 in 110) received SBTR subsidies from the Ministry of Economic Affairs (MOEA). A total of 233 questionnaires were distributed, and 8 invalid questionnaires with incomplete and consistent response options were excluded. In total, 228 valid questionnaires were finally collected, with a valid questionnaire return rate of 96%. The analysis methods of this study included descriptive statistics, confirmatory factor analysis, mediating effect analysis, moderating effect analysis, variance analysis, and structural equation modeling using partial least square method. The purpose of the study is to understand the relationships among core competitiveness, competitive advantage, strategic alliance partner selection, and alliance performance, and their differences through questionnaire. Finally, based on the results of the study, the academic theoretical implications and practical management implications were proposed as a reference for the busnesses receiving subsidies from the Ministry of Economic Affairs (MOEA) under the "Promoting Small and Medium-sized Enterprise Urban and Rural Entrepreneurship Program".
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