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題名:微互動之情感特徵與設計手法
作者:馬嘉陽
作者(外文):MA, JIA-YANG
校院名稱:國立臺北科技大學
系所名稱:設計學院設計博士班
指導教授:陳圳卿
學位類別:博士
出版日期:2021
主題關鍵詞:微互動易用性享樂性情感量表設計手法紮根理論享樂模型MicrointeractionsUsabilityHedonicSemantic Differential ScaleDesign ApproachGrounded TheoryHMSAM Model
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微互動透過外部表現和內部機制的共同作用存在於介面轉換之間。目前有許多研究確認其在介面中的重要性,然而藉由動態效果所呈現的多樣化變換與組合的設計手法,以及可產生的情感與感知效果都是尚未明確的議題。本研究以三階段式進行,分別以探索微互動的感知特徵、設計手法和效用與其影響為目標。第一階段旨在探索微互動的感知特性。研究萃取出15對矛盾語義形容詞形成情感量表,並可提取與深層情感享受相關的「享樂」和具有高效使用特徵的「效力」兩個主要因子。結果顯示享樂因子對微互動具有的較大影響,亦即使用者對微互動的感知主要依賴於情緒喚醒。第二階段則是以總結微互動的設計手法為目標。研究透過享樂因子中最具影響力的四個因素作為樣本之篩選依據,再經由專家訪談對樣本進行分析後。研究使用紮根理論進行文本的編碼與提取,統整出「提取功能」與「設計表徵」兩個主要範疇,以及對應的16個次範疇和39個自由節點,所得結果可作為微互動設計手法之參考。此結果亦透過設計工作坊的執行確認其設計實務操作上的可行性。第三階段是以明確微互動感知各構面的相互影響關係為目標。研究使用既有模型作為理論依據,將前兩階段的研究結果形成研究假設,再使用工作坊的創作成果作為樣本進行驗證。結果發現微互動所傳達的易用性對使用享樂方面的影響要高於實質有用性方面的感知。本研究提出四個主要結論,分別為:一、易用性是微互動的設計基礎,而以享樂特徵為主要考量的微互動設計成為新方向;二、以量化和質化研究相配合的方式進行微互動的情感研究可兼具廣泛性和可觀性;三、「動態式隱喻」設計概念應多著墨於介面變化的細節性描述以及既有經驗上的小創新;四、釐清使用微互動時感知各元素的相互影響關係,藉此形成理論結構化。整體而言,本研究以情感為主線,透過對微互動的設計研究,從感知特性、設計手法和影響關係三個面向填補了「微互動設計」到「使用者經驗」之間的空白。
Microinteractions lie in the transition of interfaces, through the interaction of external expres-sions and internal mechanisms. Although many studies have confirmed their importance in the interface, the diversified changes and combinations of design approaches presented by dynamic effects, as well as the perceptual effects that can be caused, remain unclear. There are three stag-es in this study aimed at exploring the perceptual characteristics, design approaches, and percep-tual relationships of microinteractions. The first stage aims to explore the perceptual characteris-tics of microinteractions by extracting 15 pairs of contradictory semantic adjectives to form an emotional scale, and extracting the “hedonic” related to deep emotional enjoyment and “effec-tiveness” with the characteristics of efficient use. The greater influence of the hedonic factor in-dicates that the user’s perception of microinteractions mainly depends on emotional arousal. The second stage consists in summarizing the design approaches to microinteractions. The four most influential factors among the hedonic factors are used as the basis for the selection of samples. After all the samples are analyzed through expert interviews, grounded theory is used for textual analysis. Coding and extraction, the two main categories of “extraction function” and “design representation” are unified, as well as the corresponding 16 subcategories and 39 free codes. The results can serve as a reference for microinteraction design approaches. This study uses a workshop to observe the feasibility of design approaches. The third stage consists in clarifying the mutual influence of the various aspects of microinteraction perception as the goal, using the existing model as a theoretical basis, and combining the research results of the first two stages to form a research hypothesis, and then use the creative results of the workshop as an experimental sample. The ease of use conveyed by microinteractions is found to further affect the enjoyment of use than the perception of substantial usefulness.
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