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三、網路
(一)、中文文獻
1.徐姿瑩(2016)，8成的消費者購物時會注意顏色！Chanel、Starbucks等知名品牌的色彩行銷學。取自https://www.managertoday.com.tw/articles/view/52857。
2.陳佳濃(2016)。如何用「視覺設計」傳遞產品的本質與特性？肉製品品牌Krasnogorie這樣做！創意靈感。https://www.shoppingdesign.com.tw/post/view/774?fbclid=IwAR2huVwrJ8aOSYXRg7WOOMn2h4soCgCcMW7KIwPdxsu2hKu2LUVTr5z9qI0。
3.陳怡文(2020)，台灣咖啡自給率僅2.7% 烘焙後製功力強!國際市場靠青農殺出血路，蘋果新聞網，取自：https://tw.appledaily.com/life/20201114/4C2T76YHMZGKFMWRCTAYD3S36E/.
4.辜卓洋(2020)。後疫情之零售：四種破壞中產生的七大趨勢改變。FUTURE COMMERCE未來商務。取自https://fc.bnext.com.tw/covid19-pandemic-era-4-destroys-7-trends/.
5.蔡芃敏(2019)，超商咖啡大戰再起 全家4月改用台灣在地烘豆，中央社newtalk新聞網，取自https://newtalk.tw/news/view/2019-03-26/225321。
6.魏文郡(2022)。網購市場順勢躍升新高，成長率優於整體零售業。產業經濟統計簡訊第398期。取自https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=9673.
7.Yang, A(2022)。後疫情時代，零售業如何應對。Innovation & Knowledge : Consumer & Shopper。取自：https://www.ipsos.com/en-tw/how-retailers-react-in-the-post-pandemic-era.
8.Jasmine(2020), 產品包裝設計怎麼做？案例解析 5 個包裝手法提升品牌價值。SHOPLINE。取自：https://blog.shopline.tw/product-packaging-design/

(二)、英文文獻
1.Drew Hendricks.(2017). Top 3 Ways to Market Your Business in the Age of Authenticity- Strategies to connect with your consumer and beat the competition. INC.COM. https://www.inc.com/top-3-ways-to-market-your-business-in-age-of-authenticity.html?cid=search.
2.International Coffee Organization(2021). Word coffee consumption.from：https://ico.org/prices/new-consumption-table.pdf
3.Ivan Petrich(2019). Can Coffee Quality & Environmental Sustainability Go Hand in Hand?.from：https://perfectdailygrind.com/2019/09/can-coffee-quality-environmental-sustainability-go-hand-in-hand/
4.Peng Lu &,Shih-Wen Hsiao,.(2022). A product design method for form and color matching based on aesthetic theory. Advanced Engineering Informatics,53, https://doi.org/10.1016/j.aei.2022.101702
5.Willard, C. (2000). Color and meaning: Art,Science, and Symbolism. Wiley Online.
6.Young and Rubicam (2013), “Let’s Get Real – The Power of Brand Authenticity”, available at: http://www.yr.com/articles/lets-get-real-power-brand-authenticity (accessed 4 November 2016).
7.international coffee organization(2019), international coffee organization report 2019,取自網路：https://www.ico.org/