1.PWC資誠聯合會計師事務所、財團法人資訊工業策進會、中華民國資訊軟體協會(2021)。2021臺灣中小企業轉型現況及需求調查。
2.王建彬（2022年6月30日）。數位轉型的七個策略思維。工商時報，名家評論，A6。
3.吳尚和，2021，台灣中小企業績效評估之模型建構。東海大學工業工程與經營資訊學系博士論文，台中市。
4.李光斌、彭志強、王仁聖、林冠仲(2020)。運用平衡計分卡建構台灣企業數位轉型之評估模型。科技管理學刊，25卷，4期，頁1~36，12月。
5.李世珍(2020)。後疫時代中小企業數位轉型之契機。國土及公共治理季刊，8卷，4期，頁54~63，12月。
6.林弘毅(2022)。2022年你一定要使用的八個數位行銷工具，幫助你快速轉型、拓展事業版圖。Boss Doman。
7.哈米特．辛格 Harmit Singh（2022）。Levi's成功數位轉型的四大關鍵（4 Lessons from Levi's' Digital Transformation）。哈佛商業評論全球繁體中文版資料庫，190。取自https://hbr.infolinker.com.tw/article.php?doi=21194
8.商業發展研究院(2022)，2022商業服務業年鑑。經濟部商業司
9.詹文男、李震華、周維忠、王義智(2021)。數位轉型力。商周出版。
10.歐宜佩、陳信宏(2018)。近期數位轉型發展趨勢之觀察。經濟前瞻，178，94-99。
11.Akerly, B. W. (2021). Journal of Financial Service Professionals. Vol. 75(1), p29-35.
12.Alessio Cozzolino, Gianmario Verona, and Frank T. Rothaermel, “Unpacking the Disruption Process: New Technology, Business Models, and Incumbent Adaptation, Journal of Management Studies, 55(7), 1166-1202.
13.Antony, J., Viles, E., Torres, A. F., de Paula, T. I., Fernandes, M. M., & Cudney, E. A. (2020). Design of experiments in the service industry: a critical literature review and future research directions. The TQM Journal, 32(6), 1159-1175.
14.Baron, R. M., & Kenney, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
15.Berman, S. J., & Marshall, A. (2019). The drivers and impediments to digital transformation: The CIO perspective. Journal of Information Technology, 34(3), 270-288.
16.Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. V. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
17.Blattberg, R. C., B.-D. Kim, and S. A. Neslin (2008), Database Marketing: Analyzing and Managing Customers. International Series in Quantitative Marketing, Vol. 18, New York: Springer Press.
18.Bolton, J.E. (1971) Report of the Committee of Enquiry into Small Firms., London.
19.Bouwman, H., Nikou, S., & de Reuver, M. (2019). Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs?. Telecommunications Policy, 43(9), 1-18.
20.Bruni, D. S. and Verona, G. (2009). Dynamic marketing capabilities in science-based firms: an exploratory investigation of the pharmaceutical industry. British Journal of Management, 20, 101–117.
21.Chanias, S., Myers, M. D., & Hess, T. (2019). Digital transformation strategy making in pre-digital organizations: The case of a financial services provider. The Journal of Strategic Information Systems, 28(1), 17-33.
22.Choi, S. Y., Lee, H., & Yoo, Y. (2010). The impact of information technology and transactive memory systems on knowledge sharing, application, and team performance: A field study. MIS Quarterly, 34(4), 855-870.
23.Correani, A., De Massis, A., Frattini, F., Petruzzelli, A. M., & Natalicchio, A. (2020),“Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects”, California Management Review, 62(4), 37-56.
24.Coughlan, A., Anderson, E., Stern, L., & El-Ansary, A. I. (2006). Marketing channels. Pearson Prentice Hall.
25.Creswell J. W., Clark V. L. P. (2017). Designing and conducting mixed methods research. Sage Publications Ltd.
26.Cricelli, L., & Strazzullo, S. (2021). The economic aspect of digital sustainability: A systematic review. Sustainability, 13(15), 8241-8257.
27.Cronbach, L. J. (1951). Coefficient alpha and the internal structural of tests. Psychometrika, 16(3), 297-334.
28.Cutafsson, A. & Johnson, M., D. (2003). Competing in a Service Economy. San Francisco: Joessey Bass.
29.Denzin, N. K. (1978). The research act: A theoretical introduction to sociological method (2nd ed.). New York: McGraw-Hill.
30.Dixit A. Entry and exit decisions under uncertainty. Journal of Political Economy 1989, 97(3), 620-638.
31.Dmitry, P., Henrik, F., & Torbjørn H, N. (2022). Digital transformation: A review and research agenda. European Management Journal, 24, 2-24.
32.Dodgson, M., Gann, D., Wladawsky-Berger, I., Sultan, N., & George, G. (2015). From the editors: Managing digital money. Academy of Management Journal, 58(2), 325–333.
33.Dongwook, S., Stefano, V., Assaf, Z. (2022). Dynamic Pricing with Online Reviews. Management Science, 69(2), 723-1322.
34.Dubey, R., Gunasekaran, A., & Childe, J. S. (2019). Big data analytics capability in supply chain agility: The moderating effect of organizational flexibility. Management Decision, 57, 2092–2112.
35.Europe's Digital Decade: Commission sets the course towards a digitally empowered Europe by 2030. European Commission
36.Ford, r D., & Schellenberg, D. A. (1982) Conceptual issues of linkage in the assessment of organizational performance. Academy of Management Review, 7, 49-58.
37.Goerzig, D., & Bauernhansl, T. (2018). Enterprise architectures for the digital transformation in small and medium-sized enterprises. Procedia CIRP, 67, 540-545.
38.Guetterman T. C., Babchuk W. A., Howell Smith M. C., Stevens J. (2019). Contemporary approaches to mixed methods-grounded theory research (MM-GT): A field-based analysis. Journal of Mixed Methods Research, 13, 179-195.
39.Guetterman, T. C., Molina-Azorin, J. F., & Fabregues, S. (2023). The need to rigorously develop common quality guidelines for reporting mixed methods research. Journal of Mixed Methods Research, 17(1), 6-11.
40.Heikkilä, M., Bouwman, H., & Heikkilä, J. (2018). From strategic goals to business model innovation paths: An exploratory study. Journal of Small Business and Enterprise Development, 25(1), 107–128.
41.Howell Smith, M. C., Babchuk, W. A., Stevens, J., Garrett, A. L., Wang, S. C., & Guetterman, T. C. (2020). Modeling the Use of Mixed Methods–Grounded Theory: Developing Scales for a New Measurement Model. Journal of Mixed Methods Research, 14(2), 184–206.
42.Hwang, T. K., Jin, B. H., Li, Y. M., Lee, S. J. (2018). Mobile Sharing Platform Operation Model and System Dynamic Analysis: Uber and Taiwan Taxi as Examples. Trends and Advances in Information Systems and Technologies, 745, 978-988.
43.Johnson R., McGowan M., Turner L. (2010). Grounded theory in practice: Is it inherently a mixed method? Research in the Schools, 17, 65-78.
44.Kolter, P. (2000). Marketing Management. 10th ed. NJ:Prentice-Hall.
45.Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, 80, 146–172.
46.Loebbecke, C., & Picot, A. (2015). Reflections on societal and business model transformation arising from digitization and big data analytics: A research agenda. The Journal of Strategic Information Systems, 24(3), 149-157.
47.Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172.
 
48.Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & information systems engineering, 57(5), 339-343.
49.Matt, D. T., & Rauch, E. (2020). SME 4.0: The role of small-and medium-sized enterprises in the digital transformation. In Matt, D., Modrák, V., & Zsifkovits, H. (eds), Industry 4.0 for SMEs, 3-36. Palgrave Macmillan, Cham.
50.Mattke, J., Maier, C., Hund, A., & Weitzel, T. (2019). How an enterprise blockchain application in the U.S. pharmaceuticals supply chain is saving lives. MIS Quarterly Executive, 18(4), 246–261.
51.Mezulanik, J., Kmeco, L., Civelek, M., & Kloudova, J. (2019), “Transport Services in the Shared Economy Segment Compared to Traditional Taxi Services: The Case Study of the Czech Republic”, Marketing and Management of Innovations, 2, 118-130.
52.Mikalef, P., Pappas, I. O., Krogstie, J., & Giannakos, M. (2018). Big data analytics capabilities:A systematic literature review and research agenda. Information Systems and E-Business Management, 16, 547–578.
53.Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the Association for Information Systems, 16(1), 1–25.
54.Pagani, M., & Pardo, C. (2017). The impact of digital technology on relationships in a business network. Industrial Marketing Management, 67, 185-192.
55.Parisa , M., Ming-Lang, T., Mohammad, I., Wan, K. W. I., Haliyana, K. (2020). Big data analytics adoption: Determinants and performances among small to medium-sized enterprises. International Journal of Information Management, 54, 2-15.
56.Peladeau, P., Herzog, M., & Acker, O. (2017). The new class of digital leaders. Strategy+business, 88.
57.Pigni, F., Piccoli, G., & Watson, R. (2016). Digital data streams: Creating value from real-time flow of big data. California Management Review, 58(3), 5–25.
58.Rana, T., Azhdar, K. (2021). The effect of social media on firm performance. Computers in Human Behavior, 115, 1-10.
59.Rawan, M., & Sarah, B. (2023). The Effects of Digital Transformation on Firm Performance: The Role of Customer Experience and IT Innovation. Digital, 3(2), 109-126.
60.Reddy, A. V. J., & Rao, B. M. (2017). Opportunities and challenges for Indian Pharmaceutical companies in overseas markets and need of digital tools for sustainable success. Indian Journal of Pharmaceutical Education and Research, 51(2), 226-238.
61.Robbins, S. P., & M. Counter (1999) Management , 6 Edition (Prentice-Hall International ,Inc.)
62.Roman, Angela; Rusu, Valentina Diana. (2022). Digital Technologies and the Performance of Small and Medium Enterprises.Studies in Business & Economics., 17(3), 190-203.
63.Rouleau, G., Hong, Q. N., Kaur, N., Gagnon, M-P., Cote, J., Bouix-Picasso, J., & Pluye, P. (2023). Systematic reviews of systematic quantitative, qualitative, and mixed studies reviews in healthcare research: How to assess the methodological quality of included reviews? Journal of Mixed Methods Research, 17(1), 51-69.
64.Rumana Bukht., Richard Heeks. (2017). Defining, Conceptualising and Measuring the Digital Economy. Development Informatics Working Paper, 68.
65.Runst, P & Thomä, J. (2022). Does personality matter? Small business owners and modes of innovation. Small Business Economics, 58(4), 2235-2260.
66.Sabrina, S., & Olga, K. (2021). Digital transformation: What we have learned (thus far) and what is next. Creativity and Innovation Management, 30(4), 1-28.
67.Schneider, S, Kokshagina, O. (2021) Digital transformation: What we have learned (thus far) and what is next. Creativity & Innovation Management., 30(2), 384-411.
68.Sosna, M., Trevinyo-Rodriguez, R. N., & Velamuri, S. R. (2010). Business model innovation through trial-and-error learning. The Naturhouse Case”, Long Range Planning, 43(1), 383–407.
69.Teddlie, C., & Tashakkori, A. (2009). Foundations of mixed methods research. Los Angeles, CA:Sage.
70.Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(1), 172–194.
71.Tsai, W., & Hung, S. (2009). Dynamic pricing and revenue management process in Internet retailing under uncertainty: An integrated real options approach. Omega-international Journal of Management Science, 37, 471-481.
72.Tseng, Y. & Chan, C. (2019), “When the Sharing Economy Meets Established Institutions: Uber and Airbnb in Taiwan”, IEEE Transactions on Engineering Management.
73.Ulas, D. (2019). Digital transformation process and SMEs. Procedia Computer Science, 158, 662-671.
74.Unruh, G., & Kiron, D. (2017). Digital transformation on purpose. MIT Sloan Management Review.
 
75.Venkatraman, N., & Ramanujam, V. (1986). Measurement of business performance in strategy research: A comparison of approachs. Academy of Management Revies, 11(4), 801-814.
76.Verhoef, P.C. and T.H. Bijmolt (2019), “Marketing Perspectives on Digital Busi-ness Models: A Framework and Overview of the Special Issue,” International Journal of Research in Marketing, 36 (3), 341-349.
77.Weatherford, R. and Bodily, S. (1992) A Taxonomy and Research Overview of Perishable Asset Revenue Management: Yield Management, Overbooking and Pricing. Operations Research, 40(5), 831-844.
78.Weill, P., & Woerner, S. L. (2018). Is your company ready for a digital future? MIT Sloan Management Review, 59(2), 21-25.
79.Werner Reinartz, NicoWiegand & Monika, Imschloss. (2019). The impact of digital transformation on the retailing value chain, International Journal of Research in Marketing, Vol.36(3), 350-366.
80.Zeithaml, V, A., & Bitner, M, J. (2000). Services Marketing: Integrating Customer Focus Across the Firm. New York, NY.