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題名：探索劇院和劇團間價值共創的創新模式—以北京市演出有限責任公司為例
作者：柳璇
作者(外文)：LIU, XUAN
校院名稱：實踐大學
系所名稱：管理學院創意產業博士班
指導教授：李孟晃
學位類別：博士
出版日期：2023
主題關鍵詞：價值共創；平台模式；資源整合；共享經濟；value co-creation；platform mode；resource Integration；shared economy
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在共享經濟、平台策略與互聯網科技發展的脈絡中，加上消費者的日常生活物質化體驗，以及文化藝術心理無形體驗的不斷變化，利害關係人之間的關係開始調整。媒合平台串連利害關係人共創價值的創新模式開始出現在生活中，如何看待並研究這些不斷更新的需求，創新模式所創造的價值通過何種方式檢核，以及這些檢核方式的體現過程，是本研究關注的焦點。本研究以價值共創理論為基礎，採用質性詮釋型個案研究方法，以北京市演出有限責任公司作為研究案例，通過與北京市演出有限責任公司的案例資料對話後，進行理論推導並總結歸納出，公司媒合平台串連劇院和劇團共享而共創的新模式。
同時，本文根據此模式延展出三個論述：第一，北京市演出有限責任公司作為媒合平台的角色，如何串連劇院和劇團共同創造多價值的形式。第二，在共享經濟中，以上參與者如何從資源共享，到物質共享再到市場社會化共享。第三，在參與者各自現有的獨立價值中，參與者們如何進行互相整合和合理使用之後，達到共创多價值。最後本研究討論以上三個論述的理論意涵和實務意涵，理論意涵的討論是以價值共創理論為基礎，本案例中的利害關係人，經過資源評估、彼此串連、共享獨立價值的過程後達到價值共創。實務意涵是討論，本案例中的價值共創模式中創造的多價值，是依據共創後的收益來進行檢核的，譬如售票數量、上座率、表演場數等方式。整個價值過程以及價值共創的創新模式，將提供中國大陸國有性質演藝公司未來發展趨勢的一種參考方式。
In the context of the development of sharing economy, platform strategy, and Internet technology, the relationship between stakeholders has begun to adjust, coupled with the materialized experience of consumers' daily life, as well as the continuous change of cultural and artistic psychological intangible experience. The innovative model of the matching platform connecting stakeholders to create value together begins to appear in life. How to view and study these constantly updated needs, how to check the value created by the innovative model, and the embodiment of these checking methods process are the focus of this study. This research is based on the theory of value co-creation, adopts the qualitative interpretation case study method, takes Beijing Artists Management Corp. as a research case, and conducts theoretical derivation and summary after dialogue with the case data of Beijing Artists Management Corp. It is a new model jointly created by the matchmaking platform, which is shared by theaters and troupes.
At the same time, this paper extends three expositions based on this model：Firstly, the role of Beijing Artists Management Corp. as a matching platform, how to connect theaters and troupes to create a multi-value form. Secondly, in the sharing economy, how do the above participants go from resource sharing to material sharing to market social sharing? Thirdly, in the existing independent values of the participants, how can the participants integrate and rationally use each other to achieve the co-creation of multiple values? Finally, this case study discusses the theoretical and practical implications of the above three discussions. The discussion of theoretical implications is based on the theory of value co-creation. The stakeholders in this case, through resource evaluation, are linked to each other, and share independent values. After the process of achieving value co-creation. The practical implication is to discuss. The multi-value created in the value co-creation model in this case is checked according to the income after co-creation, such as the number of tickets sold, the attendance rate, and the number of performances.
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