:::

詳目顯示

回上一頁
題名:消費者採用行動支付意圖之研究—以台灣零售業為例
作者:張勇正
作者(外文):Chang, Yong-Cheng
校院名稱:元智大學
系所名稱:管理學院博士班
指導教授:陳家祥
王明照
學位類別:博士
出版日期:2023
主題關鍵詞:行動支付整合科技接受模型TOE信任電子商務機制的感知有效性Mobile paymentTechnological, Organizational, and Environmental (TOE)Unified Theory of Acceptance and Use of Technology (UTAUT)Trust,Perceived Effectiveness of E-commerce Institutional Mechanisms (PEEIM)
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:2
本研究探討在網路及行動支付產業快速發展的情況下,商家及行動支付提供者如何透過提供行動支付系統來增加消費者的使用意願。同時結合整合科技接受模型、信任理論以及電子商務機制的感知有效性,以了解消費者使用行動支付的行為及其背後的影響因素。
透過文獻回顧確立研究變數與假設關係,並發展了研究問卷以收集台灣消費者採用行動支付行為的數據,共收回有效問卷452份。資料分析方面,本研究利用AMOS進行分析,結果顯示科技接受模型(UTAUT)中的績效期望、努力期望、社會影響、科技、組織和環境(TOE)、信任和電子商務機制的感知有效性之間存在正相關。此外,信任及電子商務機制的感知有效性在TOE之間具有調節(干擾)作用。
在過去很少有研究探討消費者在信任、電子商務機制的感知有效性和TOE下採用行動支付情況。本研究分析得知,消費者採用行動支付是基於對商家的信任,即是商家和消費者之間的信賴關係,消費者相信商家會保護消費者個人的交易資訊並提供便利的系統。此外,消費者在平台上進行交易時,會重視電子商務機制的效果(PEEIM),包括平台提供者讓消費者交易資訊免受資訊丟失的影響。因此,消費者採用行動支付系統是建立在對商家所提供的交易系統的信任、法律的保障和電子商務機制的交易過程中的資訊保護,上述是本研究分析後的重要發現。
This study investigates how merchants and mobile payment providers can increase consumers' willingness to use mobile payment systems in the rapidly developing industry of online and mobile payments. The study combines the UTAUT, trust theory, and the perceived effectiveness of e-commerce mechanisms to understand the factors influencing consumers' use of mobile payments.
Through a literature review, the study established the relationships between research variables and hypotheses, and developed a questionnaire to collect data on Taiwanese consumers' mobile payment behavior, with a total of 452 valid responses. Data analysis was conducted using AMOS, and the results showed a positive correlation between the UTAUT variables of PE, EE, SI, technological, organizational, and environmental (TOE) factors, trust, and the PEEIM. Additionally, trust and the perceived effectiveness of e-commerce mechanisms had a moderating effect on the relationship between TOE variables.
Few studies have investigated consumers' adoption of mobile payments under the context of trust, PEEIM, and TOE. This study found that consumers' adoption of mobile payments is based on trust in the merchant, which is a relationship of trust between the merchant and the consumer, where the consumer believes that the merchant will protect their personal transaction information and provide a convenient system. Additionally, consumers place value on the PEEIM when conducting transactions on the platform, including the platform provider's ability to protect consumer transaction information from being lost. Therefore, consumers' adoption of mobile payment systems is based on trust in the transaction system provided by the merchant, legal protection, and the protection of transaction information during the e-commerce process, which are important findings from the study.
一、網路文獻
1.資策會(2020),2020上半年行動支付大調查,7月9日。https://mic.iii.org.tw/news.aspx?id=572。
2.資策會(2022a),行動支付大調查系列一,1月21日。https://mic.iii.org.tw/aisp/news-content?sno=617。
3.資策會(2022b),行動支付大調查系列二,1月21日。https://mic.iii.org.tw/aisp/news-content?sno=618

二、中文文獻
1.林秀英 (2015). 風起雲湧的行動支付競賽. 臺灣經濟研究月刊, 38(5), 55。
2.邱顯貴、楊亨利(2003)。《線上購物網站值得消費者信任的因素之研究》。資訊社會研究,第5期,第139-174頁。
3.許嘉琤. (2013). 行動支付可用性相關因素探討。
4.陳志民、陳若暉、顏雅倫,支付系統與競爭,107年公平交易委員會委托研究報告1, 頁105,2018年11月。
5.陳若暉、劉宗維、羅以昕 (2022),行動支付關鍵因素分析,中原企管評論,20(3), 23-51
6.資策會(2017),行動支付消費者調查分析,3月9日。

三、英文文獻
1.Ahmadi, H., Nilashi, M., & Ibrahim, O. (2015). “Organizational decision to adopt hospital information system: An empirical investigation in the case of Malaysian public hospitals.” International journal of medical informatics, 84(3), 166-188.
2.Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control (pp. 11-39). Springer, Berlin, Heidelberg.
3.Ajzen, I., & Fishbein, M. (1975). A Bayesian analysis of attribution processes. Psychological bulletin, 82(2), 261.
4.Aurier, P. and N’Goala, G. (2010), “The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development”, Journal of the Academy of Marketing Science, Vol. 38 No. 3, pp. 303-325.
5.Baier, A. (1986), “Trust and antitrust”, Ethics, Vol. 96, No. 2, pp. 231-260.
6.Bandiera, O., & Rasul, I. (2006). “Social networks and technology adoption in northern Mozambique.” The economic journal, 116(514), 869-902.
7.Barber, B. (1983). The logic and limits of trust.
8.Barney, J. B., & Hansen, M. H. (1994). Trustworthiness as a source of competitive advantage. Strategic Management Journal, 15(S1)(Special Issue: Competitive Organizational Behavior), 175–190.
9.Berry, L. L. (1996). Retailers with a future. Marketing Management, 5(1), 39–46.
10.Bhattacherjee, A. (2002). “Individual trust in online firms: Scale development and initial test.” Journal of management information systems, 19(1), 211-241.
11.Bouhlel, O., Mzoughi, N., Hadiji, D. and Slimane, I.B. (2011), “Brand personality’s influence on the purchase intention: a mobile marketing case”, International Journal of Business and Management, Vol. 6 No. 9, pp. 210-227.
12.Bozic, B. (2017). Consumer trust repair: A critical literature review. European Management Journal, 35 (4), 538–547.
13.Castaldo, S., Premazzi, K., & Zerbini, F. (2010). The meaning(s) of trust. A content analysis on the diverse conceptualizations of trust in scholarly research on business relationships. Journal of Business Ethics, 96(4), 657–668.
14.Chang, I. C., Hwang, H. G., Hung, M. C., Lin, M. H., & Yen, D. C. (2007). “Factors affecting the adoption of electronic signature: Executives' perspective of hospital information department.” Decision support systems, 44(1), 350-359.
15.Chatterjee, S., Rana, N. P., Tamilmani, K., & Sharma, A. (2021). The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context. Industrial Marketing Management, 97, 205-219.
16.Chau, P. Y., & Tam, K. Y. (1997). “Factors affecting the adoption of open systems: an exploratory study.” MIS quarterly, 1-24.
17.Chau, P. Y., & Tam, K. Y. (2000). “Organizational adoption of open systems: a ‘technology-push, need-pull’perspective.” Information & Management, 37(5), 229-
18.Chen, M.-F., & Mau, L.-H. (2009). The impacts of ethical sales behaviour on customer loyalty in the life insurance industry. The Service Industries Journal, 29(1), 59–74.
19.Chen, Y., Tingchi Liu, M., Liu, Y., Chang, A. W. Y., & Yen, J. (2022). The influence of trust and relationship commitment to vloggers on viewers' purchase intention. Asia Pacific Journal of Marketing and Logistics, 34(2), 249-267.
20.Chen,1. 1., & Adams, C. (2005). “User Acceptance of Mobile Payments: A Theoretical Model for Mobile Payments.” Paper presented at the 5th International Conference on Electronic Business, Hong Kong, December 5-9.
21.Cheung, M.L., Pires, G., Rosenberger, P.J., III, Leung, W.K.S. and Chang, M.K. (2021), “The role of social media elements in driving co-creation and engagement”, Asia Pacific Journal of Marketing and Logstics, doi: 10.1108/APJML-03-2020-0176.
22.Chong, A. Y.-L., & Chan, F. T. S. (2012). “Structural equation modeling for multi-stage analysis on radio frequency identification (RFID) diffusion in the health care industry”. Expert Systems with Applications, 39(10), 8645-8654. doi:10.1016/j.eswa.2012.01.201
23.Chong, A.Y.L., Lacka, E., Li, B., and Chan, H.K. (2018). The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace. Information & Management, 55(5), 621-632.
24.Choudrie, J., & Dwivedi, Y. K. (2005). Investigating the research approaches for examining technology adoption issues. Journal of Research Practice, 1(1), D1-D1.
25.Chwelos, P., Benbasat, I., & Dexter, A. S. (2001). “Empirical test of an EDI adoption model.” Information systems research, 12(3), 304-321.
26.Currie, W. L., & Seltsikas, P. (2001). Exploring the supply-side of IT outsourcing: evaluating the emerging role of application service providers. European Journal of Information Systems, 10(3), 123-134.
27.Dahlberg, T., & Mallat, N. (2002). Mobile payment service development-managerial implications of consumer value perceptions. ECIS 2002 Proceedings, 139.
28.Dahlberg, T., Bouwman, H., Cerpa, N., & Guo, J. (2015). M-payment-How disruptive technologies could change the payment ecosystem.
29.Dahlberg, T., Guo, J., & Ondrus, J. (2015). A critical review of mobile payment research. Electronic Commerce Research and Applications, 14(5), 265-284.
30.Dahlberg, T., Mallat, N., Ondrus, J., & Zmijewska, A. (2006). Mobile Payment Market and Research-Past, Present and Future, Proceedings of Helsinki Mobility Roundtable. Sprouts: Working Papers on Information Systems, 6, 48.
31.Dahlberg, T., Mallat, N., Ondrus, J., & Zmijewska, A. (2008). Past, present and future of mobile payments research: A literature review. Electronic commerce research and applications, 7(2), 165-181.
32.Dahlberg, T., Nyrhinen, M., & Santonen, T. (2006). The success of selective and total outsourcing of firm-wide IT-infrastructure: an empirical evaluation.
33.Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management science, 35(8), 982-1003.
34.De Veirman, M., Cauberghe, V. and Hudders, L. (2017), “Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude”, International Journal of Advertising, Vol. 36 No. 5, pp. 798-828.
35.Dermish, A., Kneiding, C., Leishman, P., & Mas, I. (2012). Branchless and Mobile Banking Solutions for the Poor: A Survey of Literature, Innovations, Vol. 6( 4), 81-98.
36.Deutch, M. (1958) Trust and suspicion. Journal of Conflict Resolution 2, 265-279.
37.Dietz, G., & Gillespie, N. (2011). Building and restoring organisational trust. Institute of Business Ethics.
38.Doney, P.M. and Cannon, J.P. (1997), “An examination of the nature of trust in buyer–seller relationships”, Journal of Marketing, Vol. 61 No. 2, pp. 35-51.
39.Dwivedi, Y. K., & Lal, B. (2007). Socio‐economic determinants of broadband adoption. Industrial Management & Data Systems.
40.Dwivedi, Y. K., & Weerakkody, V. (2007). Examining the factors affecting the adoption of broadband in the Kingdom of Saudi Arabia. Electronic Government, an International Journal, 4(1), 43-58.
41.Dwivedi, Y. K., & Williams, M. D. (2008). Demographic influence on UK citizens'e-government adoption. Electronic Government, an International Journal, 5(3), 261-274.
42.Dwivedi, Y. K., Choudrie, J., & Brinkman, W. P. (2006). Development of a survey instrument to examine consumer adoption of broadband. Industrial Management & Data Systems.
43.Epstein, M. J., & Manzoni, J. F. (1997). The balanced scorecard and tableau de bord: translating strategy into action. Strategic Finance, 79(2), 28.
44.Evans, D., & Pirchio, A. (2015). An empirical examination of why mobile money schemes ignite in some developing countries but flounder in most. Coase-Sandor Institute for Law and Economics Working Paper, 723. The University of Chicago Law School.
45.Falk, T., Kunz, W. H., Schepers, J. J., & Mrozek, A. J. (2016). How mobile payment influences the overall store price image. Journal of Business Research, 69(7), 2417-2423.
46.Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., & Lim, K. H. (2014). Trust, satisfaction, and online repurchase intention. Mis Quarterly, 38(2), 407-A9.
47.Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Philosophy and Rhetoric, 10(2).
48.Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
49.Franque, F. B., Oliveira, T., Tam, C., & Santini, F. D. O. (2021). A meta-analysis of the quantitative studies in continuance intention to use an information system. Internet Research, 31(1), 123-158.
50.Fulmer, A. C., & Dirks, K. (2018). Multilevel trust: A theoretical and practical Imperative. Journal of Trust Research, 8(2), 137–141.
51.Ganesan, S., & Hess, R. (1997). Dimensions and levels of trust: implications for commitment to a relationship. Marketing letters, 8(4), 439-448.
52.Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of marketing, 63(2), 70-87.
53.Gefen, D. (2000). E-commerce: the role of familiarity and trust. Omega, 28(6), 725-737.
54.Gefen, D., & Straub, D. W. (2004). Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services. Omega, 32(6), 407-424.
55.Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS quarterly, 51-90.
56.Gerpott, T. J., & Meinert, P. (2017). Who signs up for NFC mobile payment services? Mobile network operator subscribers in Germany. Electronic Commerce Research and Applications, 23, 1-13.
57.Ghezzi, A., Renga, F., Balocco, R., & Pescetto, P. (2010). Mobile Payment Applications: offer state of the art in the Italian market. Info.
58.Grandon, E. E., & Pearson, J. M. (2004). Electronic commerce adoption: an empirical study of small and medium US businesses. Information & management, 42(1), 197-216.
59.Grayson, K., & Johnson, D. (2015). Marketplace trust. In D. T. Cook & J. M. Ryan (Eds.), The Wiley Blackwell encyclopedia of consumption and consumer studies (pp. 393–395). John Wiley & Sons.
60.Grayson, K., Johnson, D., & Chen, D.-F. R. (2008). Is firm trust essential in a trusted environment? How trust in the business context influences customers. Journal of Marketing Research, 45(2), 241–256.
61.Hellmueller, L. and Trilling, D. (2012). The credibility of credibility measures: A meta-analysis in leading communication journals, 1951 to 2011. In WAPOR 65th Annual Conference in Hong Kong.
62.Hernandez, A. A. (2017). Green IT Adoption Practices in Education Sector: A Developing Country Perspective. International Journal of Sociotechnology and Knowledge Development (IJSKD), 9(3), 1-16.
63.Hong, I. B., & Cha, H. S. (2013). The mediating role of consumer trust in an online merchant in predicting purchase intention. International Journal of Information Management, 33(6), 927-939.
64.Hsu, P. F., Ray, S., & Li-Hsieh, Y. Y. (2014). Examining cloud computing adoption intention, pricing mechanism, and deployment model. International Journal of Information Management, 34(4), 474-488.
65.Huang, T. L., Chen, C. H., & Teng, C. I. (2020). PEEIM and Online Shopper Loyalty.
66.Huang, T. L., Chen, C. H., Liao, G. Y., Cheng, T. C. E., & Teng, C. I. (2022). How to Enhance Vendor-Specific Perceived Effectiveness of E-Commerce Institutional Mechanisms and Online Shopper Loyalty. International Journal of Electronic Commerce, 26(2), 222-244.
67.Hwang, H. G., Ku, C. Y., Yen, D. C., & Cheng, C. C. (2004). Critical factors influencing the adoption of data warehouse technology: a study of the banking industry in Taiwan. Decision Support Systems, 37(1), 1-21.
68.Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (2000). Consumer trust in an Internet store. Information technology and management, 1(1), 45-71.
69.Kaplan, R. S., & Norton, D. P. (1996). Using the balanced scorecard as a strategic management system.
70.Kaplinsky, R. (2011). Schumacher meets Schumpeter: Appropriate technology below the radar. Research Policy, 40(2), 193-203.
71.Kapoor, K. K., Dwivedi, Y. K., & Williams, M. D. (2014). Rogers’ innovation adoption attributes: A systematic review and synthesis of existing research. Information Systems Management, 31(1), 74-91.
72.Kim, C., Mirusmonov, M., & Lee, I. (2010). An empirical examination of factors influencing the intention to use mobile payment. Computers in Human Behavior, 26(3), 310-322.
73.Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544–564.
74.Kini, A., & Choobineh, J. (1998, January). Trust in electronic commerce: definition and theoretical considerations. In Proceedings of the thirty-first Hawaii International conference on System sciences (Vol. 4, pp. 51-61). IEEE.
75.Kramer, R. M., & Cook, K. S. (2004). Trust and distrust in organizations: Dilemmas and approaches. In R. M. Kramer, & K. S. Cook (Eds.), Trust and distrust in organizations: Dilemmas and approaches (1st ed., pp. 1–18). Russell Sage Foundation.
76.Kuan, K. K., & Chau, P. Y. (2001). A perception-based model for EDI adoption in small businesses using a technology–organization–environment framework. Information & management, 38(8), 507-521.
77.Kujala, S., Mugge, R., & Miron-Shatz, T. (2017). The role of expectations in service evaluation: A longitudinal study of a proximity mobile payment service. International Journal of Human-Computer Studies, 98, 51-61.
78.Kwon, T. H., & Zmud, R. W. (1987). Unifying the fragmented models of information systems implementation. In Critical issues in information systems research (pp. 227-251).
79.Lai, P. M., & Chuah, K. B. (2010, October). Developing an analytical framework for mobile payments adoption in retailing: a supply-side perspective. In 2010 International Conference on Management of e-Commerce and e-Government (pp. 356-361). IEEE.
80.Lankton, N. K., & McKnight, D. H. (2011). What does it mean to trust facebook? Examining technology and interpersonal trust beliefs. ACM SIGMIS Database: The DATABASE for Advances in Information Systems, 42(2), 32-54.
81.Lee, I., & Shin, Y. J. (2018). Fintech: Ecosystem, business models, investment decisions, and challenges. Business Horizons, 61(1), 35-46.
82.Lee, M. K., & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of electronic commerce, 6(1), 75-91.
83.Lee, S. G., Hwang, S. W., Kang, J. Y., & Yoon, S. (2014). Factors Influencing the Adoption of Enterprise Cloud Computing. Journal of Internet Technology, 15(1), 65-75.
84.Lewicki, R. J., McAllister, D. J., & Bies, R. J. (1998). Trust and distrust: New relationships and realities. Academy of management Review, 23(3), 438-458.
85.Lewicki, R. J., Tomlinson, E. C., & Gillespie, N. (2006). Models of interpersonal trust development: Theoretical approaches, empirical evidence, and future directions. Journal of Management, 32 (6), 991–1022.
86.Lin, H. F., & Lin, S. M. (2008). Determinants of e-business diffusion: A test of the technology diffusion perspective. Technovation, 28(3), 135-145.
87.Mackenzie, A. (2015). The fintech revolution. London Business School Review, 26(3), 50-53.
88.Macy, M. W., & Skvoretz, J. (1998). The evolution of trust and cooperation between strangers: A computational model. American Sociological Review, 638-660.
89.Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of management review, 20(3), 709-734.
90.McClain, G.R. (1991), Open Systems Interconnection Handbook, McGraw-Hill, New York,
91.McCroskey, J. C., & Young, T. J. (1979). The use and abuse of factor analysis in communication research. Human Communication Research, 5(4), 375-382.
92.McKnight, D. H. (2005). Trust in information technology. In G. B. Davis (Ed.), The Blackwell Encyclopedia of Management. Vol. 7 Management Information Systems, Malden, MA: Blackwell, pp. 329 331.
93.McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). The impact of initial consumer trust on intentions to transact with a web site: a trust building model. The journal of strategic information systems, 11(3-4), 297-323.
94.Möllering, G. (2001). The nature of trust: From Georg Simmel to a theory of expectation, interpretation and suspension. Sociology, 35(2), 403–420.
95.Möllering, G. (2006a). Trust, institutions, agency: Towards a neoinstitutional theory of trust. In R. Bachmann, & A. Zaheer (Eds.), Handbook of trust research (1st ed., pp. 335–376). Edward Elgar Publishing
96.Möllering, G. (2006b). Trust: Reason, routine, reflexivity (1st ed). Elsevier.
97.Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. Journal of marketing, 57(1), 81-101.
98.Moorman, C., Zaltman, G. and Deshpande, R. (1992), “Relationships between providers and users of market research: the dynamics of trust within and between organizations”, Journal of Marketing Research, Vol. 29 No. 3, pp. 314-328.
99.Morgan, L., & Conboy, K. (2013). Factors affecting the adoption of cloud computing: an exploratory study.
100.Morgan, R.M. and Hunt, S.D. (1994), “The commitment-trust theory of relationship marketing”, Journal of Marketing, Vol. 58 No. 3, pp. 20-38.
101.Moslehpour, M., Dadvari, A., Nugroho, W. and Do, B.-R. (2020), “The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services”, Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 2, pp. 561-583.
102.Mukherjee, A. and Nath, P. (2007), “Role of electronic trust in online retailing: a re-examination of the commitment-trust theory”, European Journal of Marketing, Vol. 41 Nos 9/10, pp. 1173-1202.
103.Nguyen, N. (2016). Reinforcing customer loyalty through service employees’ competence and benevolence. The Service Industries Journal, 36(13–14), 721–738.
104.Oghazi, P., Karlsson, S., Hellström, D., & Hjort, K. (2018). Online purchase return policy leniency and purchase decision: Mediating role of consumer trust. Journal of Retailing and Consumer Services, 41, 190-200.
105.Oliveira, T., & Martins, M. F. (2010). Firms patterns of e-business adoption: evidence for the European Union-27. Electronic Journal of Information Systems Evaluation, 13(1), 47.
106.Pansera, M., & Owen, R. (2018). Framing inclusive innovation within the discourse of development: Insights from case studies in India. Research Policy, 47(1), 23-34.
107.Pavlou, P. A., & Chai, L. (2002). What drives electronic commerce across cultures. A cross-cultural empirical investigation of the theory of planned behavior‟ Journal of Electronic Commerce Research, 3(4), 240-253.
108.Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS quarterly, 115-143.
109.Pavlou, P. A., & Gefen, D. (2004). Building effective online marketplaces with institution-based trust. Information systems research, 15(1), 37-59.
110.Premkumar, G., Ramamurthy, K., & Crum, M. (1997). Determinants of EDI adoption in the transportation industry. European Journal of Information Systems, 6(2), 107-121.
111.Rahman, S., Khan, M. A., & Iqbal, N. (2018). Motivations and barriers to purchasing online: understanding consumer responses. South Asian Journal of Business Studies, 7(1), 111-128.
112.Rousseau, D. M. (1998). The'problem'of the psychological contract considered. Journal of organizational behavior, 665-671.
113.Rousseau, D. M., Sitkin, S. B., Burt, R. S., & Camerer, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of management review, 23(3), 393-404.
114.Roy, S. K., Kesharwani, A., & Bisht, S. S. (2012). The impact of trust and perceived risk on internet banking adoption in India. International journal of bank marketing.
115.Scott Morton, M S (ed.) (1991) The corporation of the 1990s: information techno[ogv and organisational transformation Oxford University Press. New York
116.Seligman, M. E. (1998). Building human strength: Psychology's forgotten mission.
117.Singh, J., & Sirdeshmukh, D. (2000). Agency and trust mechanisms in consumer satisfaction and loyalty judgments. Journal of the Academy of marketing Science, 28(1), 150-167.
118.Stadtler, H., Stadtler, H., Kilger, C., Kilger, C., Meyr, H., & Meyr, H. (2015). Supply chain management and advanced planning: concepts, models, software, and case studies. springer.
119.Standifird, S. S., & Marshall, R. S. (2000). The transaction cost advantage of guanxi-based business practices. Journal of world business, 35(1), 21-42.
120.Sun, P.-C., & Lin, C.-M. (2010). Building customer trust and loyalty: An empirical study in a retailing context. The Service Industries Journal, 30(9), 1439–1455.
121.Tandon, U., & Kiran, R. (2018). Study on drivers of online shopping and significance of cash-on-delivery mode of payment on behavioural intention. International Journal of Electronic Business, 14(3), 212-237.
122.Tandon, U., Mittal, A., & Manohar, S. (2021). Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention. Electronic Markets, 31, 945-964.
123.Tehrani, S. R., & Shirazi, F. (2014). Factors influencing the adoption of cloud computing by small and medium size enterprises (SMEs). Paper presented at the International Conference on Human Interface and the Management of Information.
124.Teo, T. S., & King, W. R. (1997). Integration between business planning and information systems planning: an evolutionary-contingency perspective. Journal of management information systems, 14(1), 185-214.
125.Teo, T. S., Ranganathan, C., & Dhaliwal, J.(2006). Key dimensions of inhibitors for the deployment of web-based business-to-business electronic commerce. IEEE Transactions on engineering Management, 53(3), 395-411.
126.Tornatzky, L. G., Fleischer, M., & Chakrabarti, A. K. (1990). Processes of technological innovation. Lexington books.
127.Tyler, T. R., & Kramer, R. M. (1996). Whither trust. Trust in organizations: Frontiers of theory and research, 1, 15.
128.Urban, G. L., Sultan, F., & Qualls, W. J. (2000). Placing trust at the center of your Internet strategy. Sloan management review, 42(1), 39-48.
129.van Tonder, E., & Petzer, D. J. (2018). The Interrelationships between relationship marketing constructs and customer engagement dimensions. The Service Industries Journal, 38(13–14), 948–973.
130.Váquez Casielles, R., Suárez Álvarez, L., & Díaz Martín, A. M. (2005). Trust as a key factor in successful relationships between consumers and retail service providers. The Service Industries Journal, 25(1), 83–101.
131.Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 425-478.
132.Wang, S. W., Ngamsiriudom, W., & Hsieh, C.-H. (2015). Trust disposition, trust antecedents, trust, and behavioral intention. The Service Industries Journal, 35(10), 555–572.
133.Ward, P. R. (2018). Trust: What is it and why do we need it? In H. M. Jacobson (Ed.), Emotions, everyday life and sociology (1st ed., pp. 23–36). Routledge.
134.Warrington, T. B., Abgrab, N. J., & Caldwell, H. M. (2000). Building trust to develop competitive advantage in E-business relationships. Competitiveness Review, 10(2), 160–168.
135.Williams, L. J., Vandenberg, R. J., & Edwards, J. R. (2009). 12 structural equation modeling in management research: A guide for improved analysis. Academy of Management Annals, 3(1), 543-604.
136.Wixom, B. H., & Watson, H. J. (2001). An empirical investigation of the factors affecting data warehousing success. MIS quarterly, 17-41.
137.Zhu, K., Dong, S., Xu, S. X., & Kraemer, K. L. (2006). Innovation diffusion in global contexts: determinants of post-adoption digital transformation of European companies. European journal of information systems, 15(6), 601-616.
138.Zhu, K., Kraemer, K., & Xu, S. (2003). Electronic business adoption by European firms: a cross-country assessment of the facilitators and inhibitors. European journal of information systems, 12(4), 251-268.
139.Zhu, Y., Li, Y., Wang, W., & Chen, J. (2010). What leads to post-implementation success of ERP? An empirical study of the Chinese retail industry. International Journal of Information Management, 30(3), 265-276.
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top