| 期刊論文| 1. | Porter, Michael E.、Millar, Victor E.(1985)。How Information Gives You Competitive Advantage。Harvard Business Review，63(4)，149-160。   | 圖書| 1. | Kotler, P.、Armstrong, G.(1999)。Principle of marketing。Prentice-Hall。 | | 2. | Marshall, K. P.(1996)。Marketing Information Systems; Creating Competitive Advantage in the Information Age。Boyed & Fraser publishing company。 | 其他| 1. | Bessen, J.(1993)。Riding the Marketing Information Wave。 | | 2. | Blattberg, R. C., and R. Glazer(1994)。Marketing in the Information Revolution。 | | 3. | Blattberg, R. C., R. Glazer, and J. D. C. Little(1994)。The Marketing Information Revolution。 | | 4. | Gendelev, B.(1992)。MIS and Marketing: Secrets of Strategic Information Mining。 | | 5. | Laudon, K. C., and J. P. Laudon(1996)。Management Information Systems: Organization and Technology。 | |