學位論文| 1. | Hasan, Syed Akil(1994)。Price Strategy and Their Perceived Effects on the Market Share of Selected Car Assemblers/Manufacturers and Their Authorized Dealers(博士論文)。University of Santo Tomas，Manila。   |
| 2. | Gonzales, Jose Ma. S. E.(1986)。The marketing planning and strategy of Ban Thong Company limited and its subsidiaries(碩士論文)。Adamson University，Manila, Philippine。 |
| 3. | Hill, Karen(1993)。A Scheme-Theoretic Approach to the Price-Perceived Quality Relationship(博士論文)。The University of Texas，Texas。 |
| 4. | Montgomery, Alan Lewin(1994)。The Impact of Micro-Marketing on Pricing Strategies(博士論文)。The University of Chicago。 |
| 5. | Purbo, Benefictus Budy(1994)。Merchandise and Inventory Control Strategy of Selected Supermarkets in Metro Manila(博士論文)。University of Santo Tomas，Manila。 |
| 6. | Okpala, Michael E.(1981)。Marketing Mix Factors on a Pharmaceutical Manufacturing Company in Metro Manila(碩士論文)。University of the East，Manila。 |
圖書| 1. | Cravens, David(1991)。Strategic Marketing。Englewood-Illinois：Richard D. Irwin, Inc.。 |
| 2. | Epictus, P.、Ponciano, S. I.(1994)。Assessment of the Impact of Offering the Retail Trade Section to Foreign Investment。Manila：Philippines Exporter Confederation Inc., Philexport。 |
| 3. | Gillepside, Karen R.、Joseph, C.(1990)。Retail Business Operation。N. Y.：McGraw-Hill Inc.。 |
| 4. | Go, Josiah(1992)。Contemporary Marketing Strategy in the Philippines Setting。Philippines：Marketing Association of Marketing Education。 |
| 5. | Heinegiann(1994)。Trade Marketing Strategies。Jordan-Hill Oxford Prod。 |
| 6. | Hanan, Mack Peter Karp(1991)。Competing on Value。AMACOM。 |
| 7. | Go, Julita(1989)。Elements of Retailing Merchandising。Metro Manila, Philippines：National Book Store Inc.。 |
| 8. | Mason, Barry J.(1994)。Retailing。Sidney：Richard D. Irwin。 |
| 9. | Lusch, Robert F.(1993)。Retail Marketing。Cincinnati-Ohio：South-Western Publishing Co.。 |
| 10. | Hiam, Alexander、Schewe, Charles D.(1992)。The Portable MBA in Marketing。John Wiley & Sons, Inc.。 |
| 11. | Morris, Michael E.、Morris, Gene(1992)。Market-Oriented Pricing Strategies for Management。Illinois：NTC publishing Group。 |
| 12. | Miranda, Joseph(1994)。Retail Business- A Management Approach。Philippines：National Book Store Inc.。 |
| 13. | Meyer, Warren G.(1988)。Retail Marketing。N.Y.：McGraw-Hill Inc.。 |
| 14. | McCarthy, Jerome E.(1994)。Basic Marketing- A Managerial Approach。Sidney：Richard D. Irwin。 |
| 15. | Pashigian, Peter B.(1993)。Philippines Supermarket Today。Manila：Bacolod Article, PASI。 |
| 16. | Pashigian, Peter B.(1995)。Price Theory and Applications。McGraw-Hill。 |
| 17. | Webster, Frederick E. Jr.(1994)。Market-Driven Management。N. Y.：John Wiely & Sons, Inc.。 |
| 18. | Treacy, Michael、Wierson, Fred(1995)。The Discipline of Market Leaders。Hammersmith, London：Harper Collins Publisher。 |
| 19. | Stanton, William J.(1997)。Statwatch- A Monthly Statistics Updates。Manila, Philippines：National Statistical Information Center。 |
| 20. | Stanton, William J.(1992)。Fundamentals of Marketing。Sidney：McGraw-Hill Book Comp.。 |
| 21. | Sanchez, Costodiosa Ancheta(1986)。Methods and Techniques of Research。Manila：Rex Book Store。 |
| 22. | Wisner, Bern(1996)。Applied Marketing。NJ：Prentice-Hill, Inc.。 |
| 23. | Berman, Barry、Evans, Joel R.(1995)。Retail management: a strategic approach。Prentice-Hall。 |
| 24. | Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。 |
| 25. | Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。 |