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來源文獻資料
摘要
外文摘要
引文資料
題名:
服務涉入之衡量
書刊名:
文大商管學報
作者:
蔡明達
/
耿慶瑞
作者(外文):
Tsai, Ming-ta
/
Keng, Ching-jui
出版日期:
2000
卷期:
5:1
頁次:
頁19-42
主題關鍵詞:
涉入
;
服務業
;
量表
;
Involvement
;
Service
;
Measurement
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
4
) 博士論文(
1
) 專書(0) 專書論文(0)
排除自我引用:
4
共同引用:0
點閱:22
涉入為消費者行為相當重要的一個構念,但目前文獻中有關涉入的探討與衡量,多半以產品和廣告涉入為主,對於服務業的服務涉入著墨不多。由於服務與實體產品消費的特性上有所不同,本研究遂針對服務業特性發展一份服務業涉入量表,並指出互動程度、服務程序複雜度、重要性、認知風險、興趣等五項變數為服務業消費者涉入的主要構面。本研究遵照量表發展典範逐步發展,經由實證結果發現本量表確實具備信度與效度之要求,且較Zaichkowsky(1985)的PII量表更具預測能力。
以文找文
Involvement is an important construct in Consumer Behavior, but most of its applications focus on product or advertising involvement and seldom appears in service literature. Therefore, based on the differences of characteristics between service and physical products, we developed a measurement, Service Involvement Inventory (SII) that is constituted by interactivity, perceived control, importance, perceived risk, and interesting dimensions. The development of SII followed the paradigm of measurement and its empirical result has high reliability, validity and more predictability than Zaichkowsky's (1985) PII.
以文找文
期刊論文
1.
Higie, Robin A.、Feick, Lawrence F.(1989)。Enduring involvement: Conceptual and measurement issues。Advances in Consumer Research,16(1),690-696。
2.
Averill, J. R.(1973)。Personal control over aversive stimuli and its relationship to stress。Psychological Bulletin,80(4),286-303。
3.
Iacobucci, D.、Ostrom, A.(1996)。Perceptions of services。Journal of Retailing and Consumer Services,3(4),195-212。
4.
Mittal, B.、Lee, M. S.(1988)。Separating Brand-Choice Involvement From Product Involvement Via Consumer Involvement Profiles。Advances in Consumer Research,15,43-49。
5.
Mittal, B.(1989)。A theoretical analysis of two recent measures of involvement。Advances in Consumer Research,16(1),697-702。
6.
Wemmerlöv, U.(1990)。A Taxonomy for Service Process and Its Implications for System Design。International Journal of Service Industry Management,1(3),20-40。
7.
Costley, Carolyn L.(1988)。Meta Analysis of Involvement Research。Advances in Consumer Research,15(1),554-562。
8.
McQuarrie, Edward F.、Munson, J. Michael(1992)。A revised product involvement inventory: Improved usability and validity。Advances in Consumer Research,19(1),108-115。
9.
Blois, K. J.(1983)。The structure of service firms and their marketing policies。Strategic Management Journal,4,251-261。
10.
Murray, K. B.、Schlacte, J. L.(1990)。The impact of services versus goods on consumers' assessment of perceived risk。Journal of the Academy of Marketing Science,18,51-65。
11.
Rifon, N. J.、Mavis, B. E.、Tucker, E.、Stoffelmayr, B. E.(1992)。Health promotion services consumption: Involvement and program choice。Advances in Consumer Research,19,679-687。
12.
Peter, J. P.(1979)。Reliability: A review of psychometric basics and recent marketing practices。Journal of Marketing Research,16(1),6-17。
13.
黃俊英、賴文彬(19900500)。涉入的理論發展與實務應用。管理科學學報,7(1),15-29。
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14.
Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising,15(2),4-34。
15.
Bitner, Mary Jo、Faranda, William T.、Hubbert, Amy R.、Zeithaml, Valarie A.(1997)。Customer contributions and roles in service delivery。International Journal of Service Industry Management,8(3),193-205。
16.
Anderson, James C.、Gerbing, David W.(1988)。An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment。Journal of Marketing Research,25(2),186-192。
17.
Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。
18.
Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。
19.
Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。
20.
Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。
21.
Lovelock, Christopher H.(1983)。Classifying Services to Gain Strategic Marketing Insights。Journal of Marketing,47(3),9-20。
22.
Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research,16(1),64-73。
23.
Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。
24.
Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing,54(2),69-82。
25.
Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing,47(3),69-81。
學位論文
1.
陳啟清(1989)。產品涉入衡量方法適用性之研究--李克量表與語意差異量表的比較(碩士論文)。國立中山大學。
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圖書
1.
Bearden, W. O.、Netermeyer, R. G.、Mobley, M. F.(1993)。Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research。Newbury Park, CA:Sage。
2.
Laaksonen, Pirjo(1994)。Consumer Involvement: Concept and Research。London:Routledge。
3.
Kerlinger, F. N.(1986)。Foundations of behavior research。Holt, Rinehart and Winston, Inc.。
4.
Zeithaml, V. A.、Bitner, M. J.(1996)。Services market。New York:McGraw-Hill。
5.
Zeithaml, Valarie A.、Parasuraman, A.、Berry, Leonard L.(1990)。Delivering Quality Service: Balancing Customer Perceptions and Expectations。New York:Simon and Schuster。
6.
Grönroos, Christian(1990)。Service management and marketing: Managing the moments of truth in service competition。Lexington Books。
圖書論文
1.
Bateson, John E. G.(1985)。Perceived control and the service encounter。The service encounter: Managing employee/customer interaction in service business。Lexington。
2.
Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives in involvement。Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association。
3.
Zeithaml, Valarie A.(1981)。How Consumer Evaluation Processes Differ Between Goods and Services。Marketing of Services。Chicago:American Marketing Association。
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