本研究的目的在於評估受訪者對於不同農地資源環境組合之偏好順序。本研究經 聯合分析後的主要結果如下：1. 農地資源屬性相對重要程度百分比愈大， 表示該地區受訪 者愈重視該農地資源屬性，而大部分地區均以「環境保育」屬性所佔相對比例最大，顯示受 訪者最重視該屬性。 2. 在效用函數的內涵方面，各地區成分效用值之正負符號和大小趨勢 ，均具有一致性。而某一屬性水準在各地區成分效用值之全距，則可用來表示該屬性在各區 之效用敏感度，其中北部地區受訪者對「農地總效益、「環境保育」和「遊憩休閒機會」三 種屬性比較敏感，中部地區受訪者對「糧食生產」較為敏感，而南部地區受訪者則對「開放 空間」比較敏感。

　　　　　Main objective of this study is evaluating the respondents' preference orders for different combination of farmland characteristics. Main results by adopting conjoint analysis were as follows: the greater percentage of relative importance of farmland characteristic, the more important that respondents considered the farmland characteristic. Since "environmental protection" has the highest percentage in most areas, this attribute may be valued most by the respondents. As for the utility scales of each attribute, the signs and magnitudes of part-worth value were consistent in each area. The range of part-worth value in each attribute level meant utility sensitivity of attributes in each area. In north area, respondents were more sensitive in "total benefits of farmland", "environment protection" and "recreation and leisure opportunities" than other attributes. In central area, respondents were more sensitive in "food production" than other attributes. In south area, respondents were more sensitive in "open space" than other attributes.