| Other| 1. | Simon, H. A.(1972)。Theories of Bounded Rationality。   | 期刊論文| 1. | ThoreIli, H. B.(1986)。Networks: Between Market and Hierarchies。Strategic Management Journal，7，37-51。 | | 2. | Turk, J. V.(1985)。Information Subsidies And Influence。Public Relations Review，11(3)，10-25。 | | 3. | Hutton, J. G.(1999)。The definition, dimensions, and domain of public relations。Public Relations Review，25(2)，199-214。 | 圖書| 1. | Peters, T. J.(1992)。Liberation Management。London：Macmillan。 | | 2. | Dietrich, Michael(1994)。Transaction Cost Economics and Beyond: Towards a New Economics of the Firm。London：Routledge。 | | 3. | Toth, E. L.、Heath, R. L.(1992)。Rhetorical and critical approaches to public relations。Hillsdale, NJ：Lawrence Erlbaum Associates。 | | 4. | Burr, Vivien(1995)。An Introduction to Social Constructionism。Routledge。 | | 5. | Peters, Thomas J.、Waterman, Robert H. Jr.(1982)。In Search of Excellence: Lessons from America's Best-Run Companies。Harper & Row Publishers。 | | 6. | Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。 | | 7. | Nonaka, Ikujiro、Takeuchi, Hirotaka(1995)。The knowledge-creating company: How Japanese companies create the dynamics of innovation。Oxford University Press。 | | 8. | Fiske, John(1989)。Understanding popular culture。Routledge。 | 其他| 1. | Bentele, G.(1997)。Public relations and reality: A contribution to a theory of public relations。 | | 2. | Berger, B. K.(1999)。The Halcion affair: Public relations and the construction of ideological worldview。 | | 3. | Bergquist, W.(1993)。The Postmodern Organization: Mastering the Art of Irreversible。 | | 4. | Biel, S.(1996)。Down with the Old Canoe: A Cultural History of the Titanic Disaster。 | | 5. | Brody, E. W.(1992)。The domain of public relations。 | | 6. | Chomsky, N.(1997)。Media Control: The Spectacular Achievements of Propaganda。 | | 7. | Cooper, R. & Burrell, G.(1988)。Modernism, postmodernism and organizational Analysis: An introduction。 | | 8. | Cropp, F. & Pincus, J. D.(2001)。The mystery of public relations: Unraveling its past, unmasking its future。 | | 9. | Douma, S. & Schreuder, H.(1991)。Economic Approaches to Organizations。 | | 10. | Gordon, J. C.(1997)。Interpreting definition of public relations: Self assessment and a symbolic interactionism-based alternative。 | | 11. | Heyer, P.(1995)。Titanic Legacy: Disaster as Media and Myth。 | | 12. | Lauzen, M. M.(1991)。Imperialism encroachment in public relations。 | | 13. | Lave, J.(1993)。The practice of learning。 | | 14. | Lesly, P.(1998)。The nature and role of public relations。 | | 15. | Mercer, N.(1993)。Culture, context and the construction of knowledge in the classroom。 | | 16. | Mickey, T. J.(1997)。A postmodern view of public relations: Sign and reality。 | | 17. | Morone, J. G.(1993)。Winning in High-Tech Markets: The Role of General Management。 | | 18. | Quinn, J. B.(1992)。Intelligence Enterprise。 | | 19. | Shafritz, J. M. & Ott, J. S.(1996)。Postmodernism and the information age。 | | 20. | Steinberg, C. S.(1975)。The Creating of Consent: Public Relations in Practice。 | 圖書論文| 1. | Grunig, J. E.、Grunig, L. A.(1992)。Models of public relations and communication。Excellence in public relations and communication management。Hillsdale, NJ：Lawrence Erlbaum Associates。 | | 2. | Grunig, James E.(2001)。Two-way symmetrical public relations: Past, present, and future。Handbook of Public Relations。Sage。 | |