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題名：動物圖像在平面廣告之內容分析
書刊名：廣告學研究
作者：余淑吟 引用關係
作者(外文)：Yu, Shu-yin
出版日期：2002
卷期：18
頁次：頁97-121
主題關鍵詞：內容分析法；平面廣告；動物廣告；象徵符號；Content analysis；Print advertising；Animals in advertising；Symbol
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(8) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:0
  • 點閱點閱:101
期刊論文
1.Stempel, Guido H.(1955)。Content Analysis in Consumer Research。The Journal of Consumer Research，32，449-455。  new window
2.McCracken, G.(1990)。Culture and consumer behavior: An anthropological perspective。Journal of the Market Research Society，32，3-11。  new window
3.Scott, William A.(1969)。Reliability of Content Analysis: The Case of Nominal Scale Coding。Public Opinion Quarterly，19，321-325。  new window
4.(1988)。動腦雜誌。動腦雜誌。  延伸查詢new window
5.Reynolds, Thomas J.、Gutman, Jonathan(1984)。Advertising is image management。Journal of Advertising Research，24(1)，27-37。  new window
6.Levy, S. J.(1959)。Symbols for Sale。Harvard Business Review，37(4)，117-124。  new window
學位論文
1.費國鏡(1999)。超現實表現手法於海報設計之研究與應用(碩士論文)。國立臺灣師範大學，臺北市。  延伸查詢new window
圖書
1.Berelson, B.(1971)。Content Analysis in Communication Research。N.Y.：Hafner Pub. Co。  new window
2.管倖生(1995)。廣告設計。台北市：三民書局。  延伸查詢new window
3.游本寬、趙曼如(1995)。論超現實攝影。臺北：遠流。  延伸查詢new window
4.王其敏(199704)。視覺創意--思考與方法。台北市：正中書局。  延伸查詢new window
5.山田理英、李永清(2000)。如何製作有效的平面廣告。滾石文化。  延伸查詢new window
6.王文中(1997)。Excel於資料分析與統計學上的運用。台北：博碩文化。  延伸查詢new window
7.郭祝武、賴鐵軍(2000)。應用統計學。台北：全華科技圖書。  延伸查詢new window
8.黃麗卿(1995)。認識廣告。遠流出版社。  延伸查詢new window
9.劉美琪、許安琪、漆梅君、于如心(2000)。當代廣告--概念與操作。台北：學富。  延伸查詢new window
10.Hecker, S.、Stewart, D. W.(1988)。Nonverbal Communication in Advertising。Toronto：D.C. Heath and Company。  new window
11.Lutz, K.、Lutz, R. J.(1978)。Social Communication in Advertising: Persons, Products and Images of Well-being。New York：Routledge。  new window
12.Kotler, Philip(1980)。Marketing Management--Analysis, Planning and Control。Englewood Cliffs, N.J.：Prentice-Hall, Inc.。  new window
13.羅文坤、鄭英傑(1993)。廣告學：策略與創意。華泰出版社。  延伸查詢new window
14.Weber, Robert Philip(1985)。Basic Content Analysis。Sage Publications Inc.。  new window
15.Holsti, Ole R.(1969)。Content Analysis for the Social Sciences and Humanities。Addison-Wesley Pub. Co.。  new window
16.陳俊宏、楊東民(1998)。視覺傳達設計概論。全華科技圖書股份有限公司。  延伸查詢new window
17.王石番(1992)。傳播內容分析法--理論與實證。台北：幼獅。  延伸查詢new window
18.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。  new window
19.Krippendorff, Klaus H.(1980)。Content Analysis: An Introduction to its Methodology。Sage。  new window
其他
1.何瑋(2000)。超現實表現手法作為圖像表現策略在平面廣告中所發揮之非語彙傳播效果研究。  延伸查詢new window
2.何碩、黃燕虹等(1997)。廣告動物園。  延伸查詢new window
3.余淑吟(2001)。台灣廣告代理商之形象廣告內容分析。  延伸查詢new window
4.後藤秀夫著，李敏政譯(2000)。市場調查個案研究。  延伸查詢new window
5.高津到昭(1983)。視覺傳達的基礎知識。  延伸查詢new window
6.黃國榮(1996)。超現實表現手法於平面廣告中應用之研究。  延伸查詢new window
7.熊祥林(1990)。消費者的知覺附完形論。  延伸查詢new window
8.(1988)。中華民國廣告年鑑。  延伸查詢new window
9.時報廣告獎專刊。  延伸查詢new window
10.(1991)。廣告雜誌。  延伸查詢new window
11.Aaker, D. A. and Stayman, D. M.(1992)。Implementing the Concept of Transformational Advertising。  new window
12.Aerna, Paul(1996)。Bad animals turns to audio post。  new window
13.Allen, M.(1983)。Animals in American Literature。  new window
14.Anistatia R Miller & Jared M. Brown Cheryl Dangel Cullen(2000)。Global Graphics: symbols。  new window
15.Baky, J. ed.(1980)。Human and Animals。  new window
16.Bower, G. H.(1972)。Congnition in learning memory。  new window
17.Bryant, Clifton D.(1979)。The Zoological Connection: Animal-Related Human Behavior。  new window
18.Bryant, Clifton D., Snizek, William E.(1993)。On the trail of the Centaur。  new window
19.Callcott, Margaret F. and Lee, Wei-Na(1994)。A Content Analysis of Animation and Animated Spokes-Characters in TV Commercials。  new window
20.Cheary, Natalie(1997)。Graphic Animal Ads Fox the Watchdogs。  new window
21.Cook, Karen(2000)。Animal Magnets。  new window
22.Cunningham Paul F.(1996)。Revealing animal experiments in General Psychology Texts。  new window
23.Dennett Daniel(1995)。Animal Consciousness Social Research。  new window
24.Dennett Daniel and Shepard Paul(1996)。Vignettes: Companion Animals。  new window
25.Duffy Malcolm(2000)。Big Brand and Dotcoms Use Animal Magic to Win Viewers。  new window
26.Eileen Crist(1999)。Anthropomorphism and the animal mind。  new window
27.Herzog Jr. Harold A; Bern, Christopher(1992)。Do garter snake。  new window
28.Hunt, Sarah; Cuthill Innes C. Bennett, Andreatd. Church, Stuart C.(2001)。In the Ultraviolet Waveband A Special Communication Channel in Avian Mate Choice?。  new window
29.John Fiske(1990)。Introduction to Communication。  new window
30.Lerner, Jennifer E.(1999)。The Animal Text: Message and Meaning in Television Advertisements Sociological。  new window
31.McLeister, Dan(1999)。Animal ads Make Sales Jump。  new window
32.Michael Signletary 施美玲譯(1997)。Mass Communication Research。  new window
33.Nancy E. Spears and John C. Mowen(1996)。Symbolic Role of Animals in Print advertising: Content Analysis and Conceptual Development。  new window
34.Proctor Russell F.(1994)。The Symbol User and Animal。  new window
35.Rebecca B. Rubin等(1997)。傳播研究方法。  延伸查詢new window
36.Rosengren, Karl Erik, ed.(1981)。Advances in Content Analysis。  new window
37.Rosister, J. R. and Percy, L.(1984)。Visual Image Abilityas a Mediator of Advertising Response。  new window
38.Rowan Andrew(1988)。Animals and People Sharing the World。  new window
39.Rowland, B.(1973)。Animals with Human Faces。  new window
40.Roy Feinson(1999)。The animal in you。  new window
41.Sanders, Clinton, Arluke, Arnold(1993)。If lions could speak: Investigating the animalhuman relationship and perspectives of …。  new window
42.White David J. Galef Jr. Bennett G.(2000)。Difference between the sexes in Direction and Duration of Response to Seeing a Potential Sex…。  new window
圖書論文
1.Barthes, Roland(1988)。Image, Music, Text。Image, Music, Text。New York。  new window
2.Bowers, John W.(1970)。Content Analysis。Methods of Research in Communication。Houghton Mifflin。  new window
 
 
 
 
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