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題名:傳統企業參與合作聯盟建構國際化價值網路之策略歷程
書刊名:商管科技季刊
作者:胡哲生 引用關係
作者(外文):Hu, Jer-san
出版日期:2002
卷期:3:1
頁次:頁71-89
主題關鍵詞:傳統產業合作關係價值網路合作聯盟國際企業代工製造關係行銷Traditional industryCollaborative relationshipValue networkAlliance networkInternational businessOEMRelationship marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(9) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:14
  • 點閱點閱:38
     傳統產業加工出口企業,偏重以代工技術能力及成本優勢爭取國際出口市場,受到臺灣經營環境高成本化之影響,又無資源能力建立自己的市場地位,傳統企業遭遇相當嚴竣之經營挑戰;本文所探討的個案,以顧客關係的服務理念,建立產銷配合的國際性合作關係,隨著聯盟系統的成長,供應方與銷售方所處的事業網路之情境條件變化,對合作者的價值需求,及本身的支援能力均隨之改變,本文發現愈是專精於合作關係管理的供應商,藉著持續的學習與能力提昇,愈能擁有合作者所需求之差異化價值,並且隨著合作網路成長轉型為國際性供應企業;說明企業建立專精化優勢、擴大在網路中的供應規模,仍可維持製造廠,不可替代的價值優勢。
     Traditionally, Taiwan businesses for most categories of industry were manufacturing and exporting companies, mainly relied on production skills and cost advantage to acquire international export market. But, in the recent decades, because of higher operating cost in Taiwan, and lack of ability to build-up market position in foreign. These traditional exporting companies had faced serious depression. This acticle studied a representative case of shoes production and exporting company, who had joined-in a global manufacturing and marketing collaborative network, with an idea of customer relationship serving concept. Along with the growth of supplier's or purchaser's business network, the collaborative to member's needs for collaboration value, and their supporting capabilities to value network also changed. This study discover that more the input are specialized in the collaborative relationship, more possible the supplier could strengthen their capabilities to serve purchaser by continuing learning from collaborator, also own the differentiated value to purchaser More than that the case company had grown to a international company with the transforming of collaborative value net. It means that a company even in matured industry, who hopes to hold nonsubsitutable manufacturing capabilities, specialization and enlarge supplying scale are feasible ways.
期刊論文
1.Anderson, J. C.、Håkansson, H.、Johanson, J.(1994)。Dyadic Relationship within a Business Network Context。Journal of Marketing,58(4),1-15。  new window
2.Kandell, Jackie(2000)。CRM, ERM, One-to-one Decoding Relationship Management Theory and Technology。Trust and Estates,139(4),49-53。  new window
3.Holm, D. B.、Eriksson, K.、Johanson, J.(1999)。Creating Value through Mutual Commitment to Business Network Relationships。Strategic Management Journal,20(5),467-486。  new window
4.Kanter, R. M.(1994)。Collaborative Advantage: The Art of Alliance。Harvard Business Review,72(4),96-108。  new window
5.胡哲生、陳美玉(1997)。台灣企業在大陸投資之目標、經營策略與資源能力相關性分析。文大商管學報,2(1),75-97。  延伸查詢new window
6.陳明璋(19940200)。兩岸產業分工的省思。臺灣經濟研究月刊,17(2)=194,49-55。new window  延伸查詢new window
7.胡哲生(19960900)。兩岸分工策略與相對經營能力、投資目標關聯性--汽車零組件業。輔仁管理評論,3(2),67-92。new window  延伸查詢new window
圖書
1.Jackson, Barbara Bund(1985)。Winning and Keeping Industrial Customers。Lexington Books。  new window
2.Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY:Schuster Inc.。  new window
其他
1.何雍慶(1993)。台商大陸投資動機與行為之探討。  延伸查詢new window
2.胡哲生、陳美玉(1995)。自行車業對大陸投資經營行為與企業國際競爭策略關聯性。  延伸查詢new window
3.哲生、王友民、陳美玉(1998)。兩岸商品流通型態與作業分工對台商銷售結構之影響。  延伸查詢new window
4.Anderson, J. C. ; Narus, J. A.(1999)。Business Market Management。  new window
5.Bowman, C. ; Ambrosini, V.(2000)。Value creation value capture: towards a coherent definition of value in strategy。  new window
6.Cook, K. S. ; Emerson, R. M(1978)。Power, equity, commitment in exchange networks。  new window
7.Copacino, William C.(1999)。The Emergence of Value Network。  new window
8.Gomes-Casseres, Benjamin(1994)。Group versus group: how alliance networks compete。  new window
9.Hunger, J. D. ; Wheelen, T. L.(1998)。Outsourcing Matrix, in Strategic Management & Business Policy。  new window
10.Johanson, J. K. ; Yip, G. S.(1994)。Exploiting globalization pontential: U.S. And Japanese strategies。  new window
11.Kotabe, M.(1992)。Global Sourcing Strategy: R & D. Manufacturing and Marketing Interface。  new window
12.Levy, D. L.(1997)。Lean production in an international supply chain。  new window
13.Murray, J. Y.(1996)。A Currency exchange rate-driven vs. strategy-driven of global sourcing。  new window
 
 
 
 
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