| 期刊論文1. | 劉祥熹(19910900)。臺灣地區乳品工業之產業組織分析。臺灣銀行季刊,42(3),274-291。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 吳明敏、邱群芳(19900900)。臺灣乳品工廠生產效率之分析。臺灣土地金融季刊,27(3)=105,179-205。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 陳士馳(1994)。因應入關及消費變遷開創液態乳新天地。食品資訊,101,17-23。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 黃清村(19950800)。臺灣乳品工業之現況與展望。產業經濟,168,6-25。 延伸查詢![new window](/gs32/images/newin.png) | 5. | 萬鍾汶、陳海菁(19970300)。廣告對臺灣鮮乳市場需求之動態影響效果。農產運銷論叢,2,117-132。 延伸查詢![new window](/gs32/images/newin.png) | 6. | 萬鍾汶、黃文星(19980400)。臺灣香蕉在日本市場之競爭性--異質寡占模型之應用。國家科學委員會研究彙刊. 人文及社會科學,8(2),323-334。 延伸查詢![new window](/gs32/images/newin.png) | 7. | Brester, G. W.、Schroeder, T. C.(1995)。The Impacts of Brand and Generic Advertising on Meat Demand。American Journal of Agricultural Economics,77,969-979。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Guilkey, David K.、Lovell, C. A. Knox、Sickles, Robin C.(1983)。A Comparison of the Performance of Three Flexible Functional Forms。International Economic Review,24(3),591-916。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Kinnucan, H. W.、Forker, 0. D.(1986)。Seasonality in the Consumer Response to Milk Advertising with Implication for Milk Promotion Policy。American Journal of Agricultural Economics,68,562-571。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Suzuki, N.、Kaiser, H. M.、Lenz, J. Z.、Kobayashi, K.、Forker, O. D.(1994)。Evaluating Generic Milk Promotion Effectiveness with an Imperfect Competition Model。American Journal of Agricultural Economics,76,296-302。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Thompson, S. R.、Eiler, D. A.(1975)。Producer Returns from Increased Milk Advertising。American Journal of Agricultural Economics,57,505-508。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Thompson, S. R.、Eiler, D. A.(1977)。Determinants of Milk Advertising Effectiveness。American Journal of Agricultural Economics,59,330-335。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Ward, R. W.、Dixon, B. L.(1989)。Effectiveness of Fluid Milk Advertising Since the Dairy and Tobacco Adjustment Act of 1983。American Journal of Agricultural Economics,71,730-740。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Wann, J. J.、Sexton, R. J.(1992)。Imperfect Competition in Multiproduct Food Industries with Application to California Pear Processing。American Journal of Agricultural Economics,74(4),980-990。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Ward, R. W.、Chang, J.、Thompson, S.(1985)。Commodity Advertising: Theoretical Issues Relating to Generic and Brand Promotions。Agribusiness,1,269-276。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Diewert, W. E.(1971)。An Application of the Shephard Duality Theorem: A Generalized Leontief Production Function。Journal of Political Economy,79(3),481-507。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | 蔡建雄、蔡逸群(1995)。臺灣的乳品產業組織與政策。乳品產業國際研討會。國立中興大學。 延伸查詢![new window](/gs32/images/newin.png) | 學位論文1. | 許菁君(1996)。廣告支出對流質乳消費需求的影響--訊息不完全與不對稱性之應用(碩士論文)。逢甲大學。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Schmalensee, R.(1972)。The Economics of Advertising。Amsterdam:North Holland。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | 劉慧明、邵志忠、陳國隆、李河水(1991)。我國液態乳工廠營運概況暨消費調查分析。食品工業發展研究所。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 劉慧明、邵志忠、李河水(1993)。我國液態乳產業更新調查。食品工業發展研究所。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Blisard, W. N.、Sun, T.、Blaylock, J. R.(1991)。Effects of Advertising on the Demand for Cheese and Fluid Milk。ERS:USDA。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Sheth, J. N.(1974)。Models for Buyer Behavior: Conceptual Quantitative, and Empirical。N. Y.:Harper & Row。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Judge, George G.、Hill, R. Carter、Griffiths, William E.、Lütkepohl, Helmut、Lee, Tsoung-Chao(1988)。Introduction to the Theory and Practice of Econometrics。John Wiley & Sons, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Tirole, J.(1988)。The Theory of Industrial Organization。MIT Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | 傅偉祥(1995)。乳品工業現況與展望。食品資訊--食品餐飲特刊。 延伸查詢![new window](/gs32/images/newin.png) | 2. | Lee, J. Y.、Brown, M. G.(1992)。Commodity versus Brand Advertising: A Case Study of the Florida Orange Juice Industry。Commodity Advertising and Promotion。Ames, Iowa:Iowa State University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |