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題名:Study of E-Marketing Mix
書刊名:朝陽學報
作者:陳富美 引用關係Warden,Clyde A.
作者(外文):Chen, Judy F.渥頓
出版日期:2002
卷期:7:1
頁次:頁43-56
主題關鍵詞:電子行銷網際網路線上行銷虛擬產品行銷組合聯合分析Electronic marketingWorld wide webOn-line marketingVirtual productsMarketing mixConjoint analysis
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:22
期刊論文
1.Parsons, Andrew、Zeisser, Michael、Waitman, Robert(1998)。Organizing today for the digital marketing of tomorrow。Journal of Interactive Marketing,12(1),31-46。  new window
2.Hamill, Jim(1997)。The Internet and international marketing。International Marketing Review,14(5),300-323。  new window
3.Bennet, R.(1997)。Export marketing and the Internet: Experiences of Web site use and perceptions of export barriers among UK businesses。International Marketing Review,14(5),324-344。  new window
4.Brannback, M.(1997)。Is the Web changing the dominant logic of marketing?。European Management Journal,15(6),698-707。  new window
5.Cuneo, A. Z.(19950417)。Web world show spurs online commerce debate。Advertising Age,16。  new window
6.Ehrenberg, A.、Goodhardt, G.、Barwise, T. P.(1990)。Double jeopardy revisited。Journal of Marketing,54,82-91。  new window
7.Glew, C.、Lotke, M.、Palumbo. M.、Schwartz, M.、LaL, R.(1998)。E*Trade Securities, Inc.。Journal of Interactive Marketing,12(1),72-83。  new window
8.Hamill, J.(1997)。Internet editorial: Successful Internet supported exporting。International Marketing Review,14(6),505-511。  new window
9.Quelch, J. A.、Klein, L. R.(1996)。The Web and international marketing。Sloan Management Review,Spring,60-75。  new window
10.Kara, A.、Kaynak, E.(1997)。Markets of a Single Customer: Exploiting Conceptual Developments in Market Segmentation。European Journal of Marketing,31(11/12),873-895。  new window
11.Hoffman, Donna L.、Novak, Thomas P.(1997)。A New Marketing Paradigm for Electronic Commerce。The Information Society,13(1),43-54。  new window
12.White, Gregory K.(1997)。International online marketing of foods to US consumers。International Marketing Review,14(5),376-384。  new window
圖書
1.Whinston, Andrew B.、Stahl, Dale O.、Choi, Soon-Young(1997)。The Economics of Electronic Commerce。Indianapolis, IN:Macmillan Technical Publishing。  new window
2.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
其他
1.Pitkow, J.,Kehoe, C.(1997)。GVU 7th WWW users study: High level summary and trend analysis,http://www.gvu.gatechtedu/user_surveys/survey-1997-04/#exec。  new window
 
 
 
 
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