| 期刊論文1. | Parsons, Andrew、Zeisser, Michael、Waitman, Robert(1998)。Organizing today for the digital marketing of tomorrow。Journal of Interactive Marketing,12(1),31-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Hamill, Jim(1997)。The Internet and international marketing。International Marketing Review,14(5),300-323。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Bennet, R.(1997)。Export marketing and the Internet: Experiences of Web site use and perceptions of export barriers among UK businesses。International Marketing Review,14(5),324-344。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Brannback, M.(1997)。Is the Web changing the dominant logic of marketing?。European Management Journal,15(6),698-707。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Cuneo, A. Z.(19950417)。Web world show spurs online commerce debate。Advertising Age,16。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Ehrenberg, A.、Goodhardt, G.、Barwise, T. P.(1990)。Double jeopardy revisited。Journal of Marketing,54,82-91。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Glew, C.、Lotke, M.、Palumbo. M.、Schwartz, M.、LaL, R.(1998)。E*Trade Securities, Inc.。Journal of Interactive Marketing,12(1),72-83。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Hamill, J.(1997)。Internet editorial: Successful Internet supported exporting。International Marketing Review,14(6),505-511。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Quelch, J. A.、Klein, L. R.(1996)。The Web and international marketing。Sloan Management Review,Spring,60-75。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Kara, A.、Kaynak, E.(1997)。Markets of a Single Customer: Exploiting Conceptual Developments in Market Segmentation。European Journal of Marketing,31(11/12),873-895。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Hoffman, Donna L.、Novak, Thomas P.(1997)。A New Marketing Paradigm for Electronic Commerce。The Information Society,13(1),43-54。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | White, Gregory K.(1997)。International online marketing of foods to US consumers。International Marketing Review,14(5),376-384。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Whinston, Andrew B.、Stahl, Dale O.、Choi, Soon-Young(1997)。The Economics of Electronic Commerce。Indianapolis, IN:Macmillan Technical Publishing。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | Pitkow, J.,Kehoe, C.(1997)。GVU 7th WWW users study: High level summary and trend analysis,http://www.gvu.gatechtedu/user_surveys/survey-1997-04/#exec。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |