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題名：Brand Equity: Definition, Valuation, and Equilibrium Efficiency in a Duopolistic Industry
書刊名：臺灣管理學刊
作者：周善瑜 引用關係
作者(外文)：Chou, Shan-yu
出版日期：2002
卷期：2:1
頁次：頁1-21
主題關鍵詞：品牌權益；實質選擇權；納許均衡；最適停止；過度投資；Brand equity；Real options；Optimal stopping；Nash equilibrium；Overinvestment
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:33
Other
1.Mc Donald, R. and Siegel, D.R.,(1986)。The value of waiting to invest。  new window
期刊論文
1.Schmalensee, Richard(198206)。Product Differentiation Advantages of Pioneering Brands。The American Economic Review，72，349-365。  new window
2.Lasser, W.、Mittal, B.、Sharma, A.(1995)。Measuring customer-base brand equity。Journal of Consumer Marketing，12(4)，11-20。  new window
3.Farquhar, Peter H.(1989)。Managing Brand Equity。Marketing Research，1，24-33。  new window
4.Simon, C. J.、Sullivan, M. W.(1993)。The Measurement and Determinants of Brand Equity: a Financial Approach。Marketing Science，4，66-71。  new window
5.Pindyck, Robert S.(1988)。Irreversible Investment, Capacity Choice, and the Value of the Firm。American Economic Review，78(5)，969-985。  new window
6.Pindyck, Robert S.、Majd, Saman(1987)。Time to Build, Option Value, and Investment Decisions。Journal of Financial Economics，18(1)，7-27。  new window
7.Park, C. S.、Srinivasan, V.(1994)。A survey-based method for measuring and understanding brand equity and its extendibility。Journal of Marketing Research，31(2)，271-288。  new window
8.Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The Effect of Brand Attitude and Brand Image on Brand Equity。Journal of Marketing Theory and Practice，9(1)，61-75。  new window
9.Baldinger, A. L.(1990)。Defining and Applying the Brand Equity Concept: Why the Research Should Care。Journal of Advertising Research，30(3)，2-5。  new window
10.McDonald, R. L.、Siegel, D. R.(1985)。Investment and The Valuation of Firms When There Is An Option to Shut Down。International Economic Review，26(2)，331-349。  new window
11.Kamakura, W. A.、Russell, G. J.(1993)。Measuring brand value with scanner data。International Journal of Research in Marketing，10(1)，9-22。  new window
12.Pindyck, Robert S.(1991)。Irreversibility, uncertainty, and investment。Journal of Economic Literature，29(3)，1110-1148。  new window
13.Barwise, Patrick(1993)。Brand Equity: Snark or Boojum?。International Journal of Research in Marketing，10(1)，93-104。  new window
14.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
15.Krishnan, H. S.(1996)。Characteristics of Memory Associations: A Consumer-Based Brand Equity Perspective。International Journal of Research in Marketing，13(4)，389-405。  new window
圖書
1.Aaker, D. A.、Biel, A. L.(1993)。Brand Equity and Advertising: Advertising's Role in Building Strong Brands。Lawrence Erlbaum Associates。  new window
2.Dixit, Avinash K.、Pindyck, Robert S.(1994)。Investment Under Uncertainty。Princeton University Press。  new window
3.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
4.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
其他
1.Barwise, P., C. Higson, A. Likierman and P. Marsh(1990)。Brands as `Separable Assets'。  new window
2.Billingsley, P.(1986)。Probability and Measure。  new window
3.Chou, S.-Y.(1994)。Brand Equity as a Compound Option Premium: The Case of Brand Extension。  new window
4.Cox, J. and C. Huang(1989)。Option Pricing Theory and Its Applications。  new window
5.Dillon, W., T. Madden, A. Kirmani, and S. Mukherjee(2001)。Understanding What is in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity。  new window
6.Fleming, W. and R. Rishel(1975)。Deterministic and Stochastic Optimal Control。  new window
7.Harrison, J. M. and D. M. Kreps(1979)。Martingales and Arbitrage in Multiperiods Securities Markets。  new window
8.Lal, R., and C. Matutes(1994)。Retail pricing and advertising strategies。  new window
9.Lipman, J.(1989)。British Value Brand Names, Literally。  new window
10.Lipster, R. and A. Shiryayev(1977)。Statistics of Random Processes I: General Theory。  new window
11.Lo, A.(1988)。Maximum Likelihood Estimation of Generalized It ^o Processes with Discretely Sampled Data。  new window
12.McDonald, R., and D. Siegel(1984)。Option Pricing When the Underlying Asset Earns a Below-equilibrium Rate of Return: A Note。  new window
13.Narasimhan, C.(1988)。Competitive Promotion Strategy。  new window
14.Pindyck, R.(1993)。A Note on Competitive Investment Under Uncertainty。  new window
15.Randall, T., K. Ulrich, and D. Reibstein(1998)。Brand Equity and Vertical Product Line Extent。  new window
16.Sattler, H.(1994)。A Comparison of Different Measures of Brand Equity Facets of Brand Equity。  new window
17.Stobart, P.(1989)。Alternative Methods for Brand Valuation。  new window
 
 
 
 
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