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題名:相互依賴、契約形式與關係行為之研究--食品業廠商觀點之實證
書刊名:臺北科技大學學報
作者:賴其勛 引用關係胡同來 引用關係楊靜芳戴淑玲
作者(外文):Lai, Chi-shiunHu, Tung-laiYang, Chin-fangDai, Shu-ling
出版日期:2002
卷期:35:2
頁次:頁161-174
主題關鍵詞:相互依賴契約形式關係行為InterdependencyContract typeRelational behavior
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:24
本研究以食品業為研究對象,從製造商觀點,探討相互依賴、時間特徵、契約形式、關係行為與通路績效之關係。結果發現:(1)當主要通路依賴製造商時,愈會使用制式契約來管理雙方的關係。當製造商依賴主要通路時,愈不會使用制式契約來管理雙方的關係;(2)當彼此高度相互依賴時,製造商愈有長期關係導向,且愈能增加彼此的關係行為;(3)製造商存在長期關係導向時,愈會使用規範契約來管理雙方關係,且愈有利於關係行為的發展;(4)使用制式契約或規範契約來管理雙方的關係時,都會引發較多的關係行為;(5)當主要通路依賴製造商時,製造商的通路績效會較好。
The purpose of this study is to investigate the relations among interdependency, contracting, relational behavior and channel performance. The results are as follows: (1) the more the distributor is dependent on the manufacturer, the more explicit is the contract governing the relationship. The more the manufacturer is dependent on the distributor, the less the explicit contracts are used to govern he relationship; (2) When bilateral dependence between a manufacturer and distributor is high, the manufacturer's long-term orientation toward the relationship and the degree of relational behavior will be greater; (3) The manufacturers with a long-term orientation to their relationship with their distributors will leads to more normative contracts, as well as more relational behavior; (4) the extent to which explicit and/or normative contracts are used to govern the relationship between a manufacturer and its distributor will have more relational behavior between the two parties; (5) The more the distributor is dependent on the manufacturer, the higher is the manufacturer's performance.
期刊論文
1.Buchanan, Lauranne(1992)。Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals。Journal of Marketing Research,29(1),65-75。  new window
2.Young, Louise C.、Wilkinson, Ian F.(1989)。The Role of Trust and Cooperation in Marketing Channels: A Preliminary Study。European Journal of Marketing,23(2),109-122。  new window
3.Etgar, Michael、Valency, Aharon(1983)。Determinants of the Use of Contracts in Conventional Marketing Channels。Journal of Retailing,59,81-92。  new window
4.Robicheaux, Robert A.、Coleman, James E.(1994)。The Structure of Marketing Channel Relationships。Journal of the Academy of Marketing Science,22(1),38-51。  new window
5.Shugan, Steven M.(1985)。Implicit Understandings in Channels of Distribution。Management Science,31,435-460。  new window
6.Jeuland, Abel P.、Shugan, Steven M.(1983)。Managing Channel Profits。Marketing Science,2(3),239-272。  new window
7.Heide, Jan B.、John, George(1992)。Do norms matter in marketing relationships?。Journal of Marketing,56(2),32-44。  new window
8.Lusch, Robert F.、Brown, James R.(1996)。Interdependency, Contracting, and Relational behavior in Marketing Channels。Journal of Marketing,60(4),19-38。  new window
9.Noordewier, T. G.、John, G.、Nevin, J. R.(1990)。Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vender Relationships。Journal of Marketing,54(4),80-93。  new window
10.Cannon, Joseph P.、Achrol, Ravi S.、Gundlach, Gregory T.(2000)。Contracts, norms, and plural form governance。Journal of the Academy of Marketing Science,28(2),180-194。  new window
11.Mohr, Jakki J.、Fisher, Robert J.、Nevin, John R.(1996)。Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control。Journal of Marketing,60(3),103-115。  new window
12.Anderson, Erin W.、Weitz, Barton(1989)。Determinants of continuity in conventional industrial channel dyads。Marketing Science,8(4),310-323。  new window
13.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
14.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
15.Williamson, Oliver E.(1981)。The Economics of Organization: The Transaction Cost Approach。American Journal of Sociology,87(3),548-577。  new window
16.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
圖書
1.Macneil, Ian R.(1980)。The New Social Contract。New Haven, Connecticut:Yale University Press。  new window
2.Williamson, Oliver E.(1975)。Markets and Hierarchies: Analysis and Antitrust Implications。New York, NY:Free Press。  new window
圖書論文
1.Kelly, Harold H.(1983)。Love and Commitment。Close Relationships。New York:W. H. Freeman。  new window
 
 
 
 
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