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摘要
外文摘要
引文資料
題名:
相互依賴、契約形式與關係行為之研究--食品業廠商觀點之實證
書刊名:
臺北科技大學學報
作者:
賴其勛
/
胡同來
/
楊靜芳
/
戴淑玲
作者(外文):
Lai, Chi-shiun
/
Hu, Tung-lai
/
Yang, Chin-fang
/
Dai, Shu-ling
出版日期:
2002
卷期:
35:2
頁次:
頁161-174
主題關鍵詞:
相互依賴
;
契約形式
;
關係行為
;
Interdependency
;
Contract type
;
Relational behavior
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(
1
) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:24
本研究以食品業為研究對象,從製造商觀點,探討相互依賴、時間特徵、契約形式、關係行為與通路績效之關係。結果發現:(1)當主要通路依賴製造商時,愈會使用制式契約來管理雙方的關係。當製造商依賴主要通路時,愈不會使用制式契約來管理雙方的關係;(2)當彼此高度相互依賴時,製造商愈有長期關係導向,且愈能增加彼此的關係行為;(3)製造商存在長期關係導向時,愈會使用規範契約來管理雙方關係,且愈有利於關係行為的發展;(4)使用制式契約或規範契約來管理雙方的關係時,都會引發較多的關係行為;(5)當主要通路依賴製造商時,製造商的通路績效會較好。
以文找文
The purpose of this study is to investigate the relations among interdependency, contracting, relational behavior and channel performance. The results are as follows: (1) the more the distributor is dependent on the manufacturer, the more explicit is the contract governing the relationship. The more the manufacturer is dependent on the distributor, the less the explicit contracts are used to govern he relationship; (2) When bilateral dependence between a manufacturer and distributor is high, the manufacturer's long-term orientation toward the relationship and the degree of relational behavior will be greater; (3) The manufacturers with a long-term orientation to their relationship with their distributors will leads to more normative contracts, as well as more relational behavior; (4) the extent to which explicit and/or normative contracts are used to govern the relationship between a manufacturer and its distributor will have more relational behavior between the two parties; (5) The more the distributor is dependent on the manufacturer, the higher is the manufacturer's performance.
以文找文
期刊論文
1.
Buchanan, Lauranne(1992)。Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals。Journal of Marketing Research,29(1),65-75。
2.
Young, Louise C.、Wilkinson, Ian F.(1989)。The Role of Trust and Cooperation in Marketing Channels: A Preliminary Study。European Journal of Marketing,23(2),109-122。
3.
Etgar, Michael、Valency, Aharon(1983)。Determinants of the Use of Contracts in Conventional Marketing Channels。Journal of Retailing,59,81-92。
4.
Robicheaux, Robert A.、Coleman, James E.(1994)。The Structure of Marketing Channel Relationships。Journal of the Academy of Marketing Science,22(1),38-51。
5.
Shugan, Steven M.(1985)。Implicit Understandings in Channels of Distribution。Management Science,31,435-460。
6.
Jeuland, Abel P.、Shugan, Steven M.(1983)。Managing Channel Profits。Marketing Science,2(3),239-272。
7.
Heide, Jan B.、John, George(1992)。Do norms matter in marketing relationships?。Journal of Marketing,56(2),32-44。
8.
Lusch, Robert F.、Brown, James R.(1996)。Interdependency, Contracting, and Relational behavior in Marketing Channels。Journal of Marketing,60(4),19-38。
9.
Noordewier, T. G.、John, G.、Nevin, J. R.(1990)。Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vender Relationships。Journal of Marketing,54(4),80-93。
10.
Cannon, Joseph P.、Achrol, Ravi S.、Gundlach, Gregory T.(2000)。Contracts, norms, and plural form governance。Journal of the Academy of Marketing Science,28(2),180-194。
11.
Mohr, Jakki J.、Fisher, Robert J.、Nevin, John R.(1996)。Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control。Journal of Marketing,60(3),103-115。
12.
Anderson, Erin W.、Weitz, Barton(1989)。Determinants of continuity in conventional industrial channel dyads。Marketing Science,8(4),310-323。
13.
Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。
14.
Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。
15.
Williamson, Oliver E.(1981)。The Economics of Organization: The Transaction Cost Approach。American Journal of Sociology,87(3),548-577。
16.
Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。
圖書
1.
Macneil, Ian R.(1980)。The New Social Contract。New Haven, Connecticut:Yale University Press。
2.
Williamson, Oliver E.(1975)。Markets and Hierarchies: Analysis and Antitrust Implications。New York, NY:Free Press。
圖書論文
1.
Kelly, Harold H.(1983)。Love and Commitment。Close Relationships。New York:W. H. Freeman。
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