| Other| 1. | Chang, P. L., & Chen, Y. C.(1994)。A fuzzy multi-criteria decision making method for technology transfer strategy selection in biotechnology。   | 期刊論文| 1. | Stephens, D. L.、Hill, R. P.、Bergman, K.(1996)。Enhancing the Consumer-Product Relationship: Lessons From the QVC Home Shopping Channel。Journal of Business Research，37(3)，193-200。 | | 2. | Levary, Reuven R.、Wan, Ke(1998)。A Simulation Approach for Handling Uncertainty in The Analytic Hierarchy Process。European Journal of Operational Research，106(1)，116-122。 | | 3. | Schultz, Don E.、Kitchen, Philip J.(1997)。Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study。Journal of Advertising Research，37(5)，7-18。 | | 4. | Gronstedt, A.(1996)。How Agencies Can Support Integrated Communications。Journal of Business Research，37(3)，201-206。 | | 5. | Kitchen, P. J.、Schultz, D. E.(1999)。A multi-country comparison of the drive for IMC。Journal of Advertising Research，39，21-38。 | | 6. | Chen, Y. C.(2001)。A study on the quality of credit granting in leasing: Fuzzy set theory approach。Soft Computing，5(3)，229-236。 | | 7. | Pickton, D.、Hartley, B.(1998)。Measuring integration: An assessment of the quality of integrated marketing communications。International Journal of Advertising，17，447-465。 | | 8. | Low, G. S.(2000)。Correlates of Integrated Marketing Communications。Journal of Advertising Research，40(3)，27-39。 | | 9. | Kitchen, P. J.、Schultz, D. E.(1998)。IMC: A UK Ad Agency Perspective。Journal of Marketing Management，14，465-485。 | | 10. | Keller, K. L.(2001)。Mastering the marketing communications mix: Micro and macro perspectives on integrated marketing perspectives on integrated marketing programs。Journal of Marketing Management，17，819-847。 | | 11. | Gronstedt, A.、Thorson, E.(1996)。Five approaches to organize an integrated marketing communication agency。Journal of Advertising Research，36(2)，48-58。 | | 12. | Ewing, M. T.、De Bussy, N. M.(2000)。Perceived agency politics and conflicts of interest as potential barriers to IMC orientation。Journal of Marketing Communications，6(2)，107-119。 | | 13. | Fill, C.(2001)。Essentially a matter of consistency: Integrated marketing communication。The Marketing Review，1，409-425。 | | 14. | Eagle, L.、Kitchen, P.、Hyde, K.、Fourie, W.、Padisetti, M.(1999)。Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand。International Journal of Advertising，18，89-119。 | | 15. | Chen, Y. C.(2002)。An application of fuzzy set theory to the external performance evaluation distribution centers in logistics。Soft Computing，6(1)，64-70。 | | 16. | Ducan, T.、Everett, S.(1993)。Client Perception of Integrated Marketing Communications。Journal of Advertising Research，22(3)，30-39。 | | 17. | 陳耀竹、楊志弘、邱琪瑄(20010100)。網路廣告媒體選擇之研究。廣告學研究，16，1-30。 延伸查詢 | | 18. | Dubois, Didier、Prade, Henri(1978)。Operating on Fuzzy Numbers。International Journal of Systems Science，9(6)，613-629。 | | 19. | Hsu, T. H.(1998)。The fuzzy delphi analytic hierarchy process。Journal of the Chinese Fuzzy Systems Association，4(1)，59-72。 | | 20. | Buckley, James J.(1985)。Fuzzy hierarchical analysis。Fuzzy Sets and Systems，17(3)，233-247。 | | 21. | 鄧振源、曾國雄(19890700)。層級分析法（AHP）的內涵特性與應用。中國統計學報，27(7)，13767-13786。 延伸查詢 | | 22. | Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control，8(3)，338-353。 | 圖書| 1. | Saaty, T. L.(1998)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。New York：McGraw-Hill International Book Co.。 | | 2. | Thorson, Esther、Moore, Jeri、吳宜蓁、李素卿(1999)。整合行銷傳播。臺北：五南。 延伸查詢 | | 3. | Percy, Larry、王鋼、洪敏莉(2000)。整合行銷傳播策略--從企劃、廣告 、促銷 、通路到媒體整合。台北：遠流。 延伸查詢 | | 4. | Bryman, Alan、Cramer, Duncan(1997)。Quantitative data analysis with SPPS for windows: A guide for social scientists。Routledge。 | | 5. | 陳順宇(1998)。多變量分析。臺南市：陳順宇發行 臺北市 : 華泰書局總經銷。 延伸查詢 | | 6. | Schultz, D. E.、Tannenbaum, S. I.、Lauterborn, R. F.(1993)。Integrated marketing communications。Lincolnwood, IL：NTC Publishing Group。 | | 7. | 邱皓政(2000)。社會與行為科學的量化研究與統計分析：SPSS中文視窗版資料分析範例解析。臺北市：五南圖書出版股份有限公司。 延伸查詢 | | 8. | Chen, S. J. J.、Hwang, C. L.(1992)。Fuzzy multiple attribute decision making: Methods and applications。Springer-Verlag。 | | 9. | 黃俊英(1991)。多變量分析。臺北：中華經濟企業研究所。 延伸查詢 | 其他| 1. | 吳怡國、錢大慧、林建宏(1997)。整合行銷傳播：21世紀決勝關鍵。 延伸查詢 | | 2. | 陳耀竹、王俊菘(2002)。台灣網路服務供應商評選應用軟體服務供應商策略聯盟夥伴之研究。 延伸查詢 | | 3. | Abdel-Kader, M. G., Dugdate, D., & Taylor, P.(1998)。Investment decisions in advanced manufacturing technology。 | | 4. | Cuneo, A. Z.(1993)。High–tech CKS sees beyond media ads。 | | 5. | Dowling, G. R.(1994)。Searching for a new advertising agency: A client perspective。 | | 6. | Englis, B. G., & Solomon, M. R.(1996)。Using consumption constellations to develop integrated communications strategies。 | | 7. | Gould, S. J.(2000)。The state of IMC research and applications。 | | 8. | Lee, W. B., Lau, H., Liu, Z., & Tam, S.(2001)。A fuzzy analytic hierarchy process approach in modular product design。 | | 9. | Lin, C. T., & Hsu, P. F.(2001)。Selection of advertising agencies using gray relational analysis and analytic hierarchy process。 | | 10. | Marshall, R. G., & Woon, B. N.(1994)。The advertising agency selection process。 | | 11. | Pettegrew, L. S.(2000)。If IMC is so good, why isn’t it being implemented? Barriers to IMC adoption in corporate America。 | | 12. | Prensky, D., McDarry, J. A., & Lucas, J.(1996)。Integrated marketing communication: An organizational perspective。 | | 13. | Reich, K.(1998)。IMC: Through the looking glass of the new millennium。 | | 14. | Rust, R. T ., & Varki S.(1996)。Rising from the ashes of advertising。 | | 15. | Zadeh, L. A.(1975)。The concept of a linguistic variable and its application to approximate reasoning。 | | 16. | Zinkhan, G. M., & Watson, R.(1996)。Advertising trends: Innovation and process of creative destruction。 | |