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題名:行動電話通訊服務市場區隔之研究
書刊名:臺北科技大學學報
作者:胡同來 引用關係游蓓怡 引用關係
作者(外文):Hu, Tung-laiYu, Pei-i
出版日期:2003
卷期:36:2
頁次:頁127-141
主題關鍵詞:市場區隔購買決策過程產品屬性Market segmentationPurchasing decision processProduct attribute
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:24
期刊論文
1.Blattberg, R. C.、Sen, S. K.(1974)。Market segmentation using models of multidimensional purchasing behavior。Journal of Marketing,38,17-28。  new window
2.Boote, Alfred S.(1981)。Market segmentation by personal values and salient product attributes。Journal of Advertising Research,21(1),29-35。  new window
3.Calantone, R. J.、Sawyer, A. G.(1978)。The Stability of Benefit Segments。Journal of Marketing Research,15(3),395-404。  new window
4.Aaker, David A.、Shansby, Gary J.(1982)。Positioning Your Product。Business Horizons,25(3),56-62。  new window
5.Wind, Yoram(1978)。Issues and Advances in Segmentation Research。Journal of Marketing Research,15(3),317-337。  new window
6.Smith, Wendell R.(1956)。Product differentiation and market segmentation as alternative marketing strategies。Journal of Marketing,21(1),3-8。  new window
圖書
1.Afifi, Abdelmonem A.、Clark, Virginia(1990)。Computer-Aided Multivariate Analysis。New York, NY:Van Nostrand Reinhold Company。  new window
2.Bearden, W. O.、Ingram, T. N.、Laforge, R. W.(1995)。Marketing: Principle & Perspectives。Homewood, IL:Richard D. Irwin。  new window
3.Gultinan, J. P.、Peter, G. W.(1988)。Marketing Management。McGraw-Hill Inc。  new window
4.Marcus, Bruce W.(1975)。Modern Marketing。New York:Ran House。  new window
5.Berman, B.、Evans, J. R.(1982)。Marketing。New York:Macmrillian Publishing。  new window
6.Cooper, Donald R.、Emory, C. William(1998)。Business Research Methods。New York:McGraw-Hill。  new window
7.Nunnally, J. C.(1998)。Psychometric Theory。New York:McGraw-Hill。  new window
8.McCarthy, E. Jerome(1981)。Basic Marketing: A Managerial Approach。Richard D. Irwin, Inc.。  new window
9.Kotler, Philip(2002)。Marketing Management。Prentice-Hall。  new window
10.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
 
 
 
 
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