華人傳播研究社群不應該再跟著美國主流的研究亦步亦趨，而應該站在自己的文化脈絡裡面建立獨特的理論視野，兼顧技術問題和宏大敘述，融合社會規律和意義；既照顧文化的特殊性，又彰顯理論的普遍性；最後以平等地位和西方主流學術對話與溝通。為此，我們必須入乎霸權，出乎霸權，融會貫通，進而提出符合本身文化脈絡的詮釋。

　　　　　In this article I argue that Chinese media studies should cease to model uncritically after mainstream U.S. practices, but instead should strive to develop unique theoretical visions from Chinese cultural contexts--visions that explain social regularities and cultural significance, while revealing theoretical generality through cultural specificity--in order to enter into a productive dialogue with western perspectives on an equal footing. To that end, the Chinese media research community should absorb the dominant literature, but emerge from it with culturally sensitive interpretations that are complementary, alternative, or oppositional to the established stock of knowledge.