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題名:電子商務發展潛力對經營模式與應用策略之影響
書刊名:商管科技季刊
作者:湯宗泰
作者(外文):Tang, E. Jeung-tai
出版日期:2004
卷期:5:1
頁次:頁73-93
主題關鍵詞:電子商務發展潛力經營模式應用策略Development potentialsBusiness modelsApplication strategiesEC
原始連結:連回原系統網址new window
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  本研究的目的係探討台灣企業目前發展電子商務潛力之高低與企業經營模式及應用策略間的差異程度。調查對象為台灣1000 大製造業及612 家零售業,樣本數共1612家,有效回收問卷231 份,有效回收率為14.3% 。結果顯示,企業的目標顧客群接受網路的態度愈高,企業愈傾向採用「提供顧客支援服務」與「提供優惠待遇」經營模式。在零售業發展電子商務的潛力高低方面,若商品可電子化的程度愈高,則零售業愈傾向採用「被動跟隨潮流的發展」的策略;若消費者接受網路的程度愈高,則零售業愈傾向採用「以發展電子商務為主」的策略。對於製造業而言,電子商務發展潛力的高低,並非是製造業對電子商務因應策略上的決策考量重點。
  The main objectives of this research are to examine different perceptions of business models and application strategies caused by the development potentials in electronic commerce. A questionnaire was developed and distributed to the top 1000 manufacturers and 612 retailers in Taiwan. 231 usable responses were received for a 14.3% response rate. Results show that companies having more customers, comfortable in purchasing over the internet, tend to apply service-support and special-offer business models. To retailers, if products could be highly appeal electronically, they tend to adopt "go-with-the-trend" EC application strategy. Further, If consumers' attitudes are more toward electronic shopping, retailers tend to adopt "develop fully" EC application strategy. To manufacturers, there are no impacts on EC application strategy by EC development potentials.
Other
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