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題名：臺商對大陸投資事業之行銷知識移轉研究
書刊名：管理評論
作者：曾義明 引用關係
作者(外文)：Tseng, Yi Ming
出版日期：2004
卷期：23:1
頁次：頁135-158
主題關鍵詞：知識移轉；行銷知識；臺商；Knowledge transfer；Marketing knowledge；Taiwanese enterprise
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:4
  • 點閱點閱:42
本研究提出一個行銷知識移轉過程的模型，將主要的變數列入模型中，以探討這些變數對於行銷知識的移轉傾向之影響。本研究選擇以台灣為母國基地的企業，並且在中國大陸擁有投資之子公司者為研究對象，並且運用多重迴歸分析方法探討各變數之影響力。結果發現，可能因為地區性的差異緣故，當以台灣與大陸為研究地區時，變數中的知識的適用性、知識的溝通管道、知識的內隱性、過去移轉經驗與市場特性對於台灣母公司移轉知識的傾向有相當大的影響。此外本研究並針對各種行銷知識分別進行模型驗證，發現不同類型的行銷知識，影響其移轉傾向的因素有相當大的差異，顯示出各種知識對於其是否能加以移轉至大陸有不同的結果。最後並對理論與實務提出相關的建議。
This research proposes a comprehensive model of marketing knowledge transfer comprising the variables in the past literatures. The sample of research is the Taiwan enterprises which invest in China. Because of the characteristics of region of investment, the factors which influence the knowledge transfer inclination are suitability of the knowledge, communication channel of parent company and subsidiaries, tacitness of knowledge, past experiences of knowledge transfer and the local market situation. Furthermore, the differences of various types marketing knowledge also influence the availabilities of variables entering the regression model. Further suggestions are also presented for researchers.
期刊論文
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20.Gilbert, Myrna、Cordey-Hayes, Martyn(1996)。Understanding the process of knowledge transfer to achieve successful technological innovation。Technovation，16(6)，301-312。  new window
21.李文瑞、曹為忠、陳弘林(20000400)。我國積體電路廠商策略聯盟與績效關係之研究。企業管理學報，46，151-179。new window  延伸查詢new window
22.Gupta, Anil K.、Govindarajan, Vijay(1991)。Knowledge flows and the structure of control within multinational corporations。Academy of Management Review，16(4)，768-792。  new window
23.Grant, Robert M.(1996)。Toward a knowledge-based theory of the firm。Strategic Management Journal，17(Suppl 2)，109-122。  new window
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25.Daft, Richard L.、Lengel, Robert H.(1986)。Organizational Information Requirements, Media Richness and Structural Design。Management Science，32(5)，554-571。  new window
26.Dunning, John H.(1980)。Toward an Eclectic Theory of International Production: Some Empirical Tests。Journal of International Business Studies，11(1)，9-31。  new window
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28.Cohen, Wesley M.、Levinthal, Daniel A.(1990)。Absorptive capacity: A new perspective on learning and innovation。Administrative Science Quarterly，35(1)，128-152。  new window
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圖書
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3.Kindleberger, Charles P.(1969)。American Business Abroad: Six Lectures on Direct Investment。New Haven, Connecticut：Yale University Press。  new window
4.Yip, G. S.(1995)。Total Global Strategy: Managing for Worldwide Competitive Advantage。Englewood Cliffs, New Jersey：Prentice-Hall。  new window
5.Buckley, Peter J.、Casson, Mark(1976)。The Future of the Multinational Enterprises。London：Macmillan。  new window
6.Vancil, R. F.(1980)。Decentralization: Managerial Ambiguity by Design。New York：Financial Executives Research Foundation。  new window
7.Polanyi, Michael(1967)。The Tacit Dimension。New York：M. E. Sharp Inc.。  new window
8.Hamel, G.、Prahalad, C. K.(1994)。Competing for the Future: Breakthrough Strategies for Seizing Control of Your Industry and Creating the Markets of Tomorrow。Harvard Business School Press。  new window
9.Rogers, Everett M.(1995)。Diffusion of Innovations。New York, NY：Simon & Schuster。  new window
10.Badaracco, J. L. Jr.(1991)。The Knowledge Link: How Firms Compete Through Strategic Alliances。Boston, MA：Harvard Business School Press。  new window
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圖書論文
1.Van Maanen, J.、Schein, E. H.(1979)。Toward a theory of organizational socialization。Research in Organizational Behavior。Greenwich, CT：JAI Press。  new window
2.Krone, K. J.、Jablin, F. M.、Putnam, L. L.(1987)。Communication Theory and Organizational Communication: Multiple Perspectives。Handbook of Organizational Communication: An Interdisciplinary Perspective。Sage。  new window
 
 
 
 
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