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4. | Fisk, T.(1990)。Creating Patient Satisfaction and Loyalty。Journal of Health Care Marketing,10(2),5-15。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Heiens, R. A.、Pleshko, L. P.(1997)。A Preliminary Examination of Patient Loyalty: An Application of the Consumer Loyalty Classification Framework in the Health Care Industry。Journal of Hospital Marketing,11(2),105-114。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Hensley, S.(1997)。Outsourcing Boom。Modern Healthcare,27(35),51-54。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Kahn, L.(1984)。Departmental Contract Management up as Much as 162 Percent。Hospitals,58(3),53-56+59-60+62-64+67-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Katzman(1999)。Outsourcing Keeps Growing。Modern Healthcare,29(35),42-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | MacStravic, S.(1994)。Hospital Patient Loyalty: Causes and Relates。Journal of Hospital Marketing,8(2),67-71。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Ngeo, C.(1998)。A Different View of Outsourcing。Modern Healthcare,28(35),43-50+52-54+56-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | O'Connor, S. J.、Shewchuk, R. M.、Bowers, M. R.(1991)。A Model of Service Quality Perceptions and Health Care Consumer Behavior。Journal of Hospital Marketing,6(1),69-92。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Roberts, V.(2001)。Managing Strategic Outsourcing in the Health care Industry。Journal of Healthcare Management,46(4),229-246。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Slomski, A. J.(19950821)。Will Patients Leave You for Cheaper Care?。Medical Economics,47-57。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Southrada, L.(1991)。Hospitals Use of Contract Management Approaches 50%。Hospitals,65(3),18-20+22+24。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Taylor, K. S.(1993)。Contrasting Gains Ground: Annunal Survey Shows 10% Rise in Use of Contract Services。Hospitals,67(10),32-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | MacStravic, S.(1994)。Patient Loyalty to Physicians。Journal of Health Care Marketing,14(4),53-56。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | 曾倫崇(19990700)。從行銷觀點談門診顧客就診考慮因素--以臺南地區為例。醫護科技學刊,1(1),59-74。 延伸查詢![new window](/gs32/images/newin.png) |
18. | 陳惠芳、楊美雪、黃慧娜(1999)。臺灣地區醫院總務部門外包利用及原因分析硏究。公共衛生,25(4),233-245。 延伸查詢![new window](/gs32/images/newin.png) |
19. | Reidenbach, R. E.、McClung, G. W.(1999)。Managing Stakeholder Loyalty: When Satisfaction Is just not Enough。Marketing Health Services,19(1),20-29。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | 王乃弘、黃松共(19960400)。民眾對選擇醫院因素及態度之研究--以中部數家醫院為例。醫院,29(2),1-15。 延伸查詢![new window](/gs32/images/newin.png) |
21. | Edvardsson, Bo、Johnson, Michael D.、Gustafsson, Anders、Strandvik, Tore(2000)。The effects of satisfaction and loyalty on profits and growth: products versus services。Total Quality Management,11(7),917-927。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Reichheld, Frederick F.(1993)。Loyalty-Based Management。Harvard Business Review,71(2),64-73。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |