Objective: To investigate the residents?perception about a newly opened branch hospital of a medical center, and to understand the nearby dwellers?inclination to go to that hospital when needed. Method: This study was a cross-sectional survey. Data were collected by telephone interview 1,020 dwellers around that branch hospital in March 2002. Result: 7About 56.4% of the respondents knew about the branch hospital. Mass media was the main sources of information about the hospital. Those who previously had been to this branch hospital had higher intentions to select this hospital. The major factors related to choosing the branch hospital included the proximity of the branch hospital to the home (74.1%) and the good reputation of the main hospital (24.1%). Those with family income under ninety thousdands pre month or received care from the branch hospital were more likely to recommend this branch hospital to others. Conclusion: The perception of residents toward a Newly-Opened Branch Hospital and their intentions to seek medical care were significantly associated with the predisposing factors and experiences of the residents.