| 期刊論文1. | Keller, Kevin Lane、Staelin, Richard(1987)。Effects of Quality and Quantity of Information on Decision Effectiveness。Journal of Consumer Research,14(2),200-213。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Floyd, Donna L.、Prentice-Dunn, Steven、Rogers, Ronald W.(2000)。A meta-analysis of research on protection motivation theory。Journal of Applied Social Psychology,30(2),407-429。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Chaffee, S. H.、Roser, C.(1986)。Involvement and the consistency of knowledge, attitudes, and behaviors。Communication Research,13,373-399。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Bandura, Albert(1977)。Social Learning Theory。Prentice-Hall, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Bandura, Albert(1986)。Social foundations of thought and action: A social cognitive theory。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | McGuire, W.J.(1989)。Theoretical Foundations of Campaigns。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Abernethy, A. M.(1998)。Television station acceptance of AIDS prevention PSAs and condom advertisements。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Advisory Council on AIDS(1999)。Press release: CUHK monitors AIDS-related sexual behavior in Hong Kong。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Advisory Council on AIDS(2001)。Position paper: The government’s involvement in promoting public awareness on AIDS in Hong Kong。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Agence France-Presse(2001)。Asia ‘must act now’ to stop AIDS devastation。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Anderson, J. R.(1985)。Online cognitive processing of television。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Anderson, J. R.(1995)。Cognitive psychology and its implications。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Atkin, C. K.(2001)。Theory and principles of media health campaigns。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Baggaley, J.(1988)。Perceived effectiveness of international AIDS campaigns。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Belch, G. E. & Belch, M. A.(2001)。Advertising and promotion: An integrated marketing communications perspective。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Bradsford, J., & McCarrell, N.(1974)。A sketch of a cognitive approach to comprehension。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Brinson, S. L., & Brown, M. H.(1997)。The AIDS risk narrative in the 1994 CDC campaign。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Calvert, S. L., Cocking, R. R., & Smrcek, M.(1991)。AIDS public service announcements: A paradigm for behavioral science。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Chew, F., & Sethuraman, J.(2000)。Conceptualizing and testing the construct “impactiveness:” Analyzing the effect of visual stimuli eliciting eye-fixations, orienting responses and memory-stored images on ad recall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | DeJong, W., Wolf, R. C., & Austin, S. B.(2001)。U.S. federally funded television public service announcements (PSAs) to prevent HIV/AIDS: A content analysis。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Department of Health(2003)。AIDS situation in second quarter of 2003。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Dillard, J. P., & Plotnick, C. A.(1996)。The multiple affective outcomes of AIDS PSAs: Fear appeals do more than scare people。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Flora, J., & Maibach, E.(1990)。Cognitive responses to AIDS information: The effects of issue involvement and message appeal。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Freimuth, V. S., Hammond, S. L., Edgar, T., & Monahan, J. L.(1990)。Reaching those at risk: A content-analytic study of Study of AIDS PSAs。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Gardmer, D. M.(1966)。The effect of divided attention on attitude change induced by a persuasive marketing communication。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Hong Kong Advisory Council on AIDS(2001)。API on AIDS, Hong Kong, 1987-2001. Task Force on Media and Publicity, Committee on Education and Publicity on AIDS。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | 胡紹嘉(1996)。Health promotion and mass media: The persuasive strategies employed in the AIDS prevention PSAs in Taiwan。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | 黃淑貞、徐美苓(1996)。Content analysis of the 1995 AIDS prevention campaign materials in Taipei, Taiwan。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Information Services Department(2002)。Hong Kong: The facts。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Johnson, D., & Flora, J. A.(1997)。HIV/AIDS public service announcements around the world: A descriptive analysis。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Jones, R. H.(1995)。Talking about AIDS in Hong Kong: Cultural Models in Public Health Discourse。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Lang, A.(1990)。Involuntary attention and physiological arousal evoked by structural features and emotional content in TV commercials。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Lang, A., & Geiger, S.(1993)。The effects of related and unrelated cuts on television viewers’ attention, processing capacity, and memory。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Lee, S. S., Choi, T. M. Y.(1998)。Using TV advertising for social marketing of AIDS prevention messages。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Moy, P.(2001)。AIDS ignorance widespread。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | National Institutes of Health(2002)。HIV/AIDS Statistics, Fact Sheet by Office of Communication and Public Liaison, National Institute of Allergy and Infectious Diseases。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Reeves, B., Thorson, E., Rothschild, M., McDonald, D., Hirsch, J., & Goldstein, R.(1986)。Attention to television: Intrastimulus effect of movement and scene change on alpha variation over time。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | So, A.(2001)。Census shows wider wealth gap。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Solomon, D. S.(1989)。A social marketing perspective on communication campaigns。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Swanson, D. J.(1993a)。“Repellent and Shameful”: The Portrayal of AIDS in “American Responds to AIDS” Broadcast Public Service Announcements, 1987-1992。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 36. | Swanson, D. J.(1993b)。Mass Media Message, Myths and Martyrs: Analyzing “American Responds to AIDS” Public Service Announcements, 1987-1992。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 37. | Tulloch, J., & Lupton, D.(1997)。Television, AIDS and risk: A cultural studies approach to health communication。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 38. | Wayling, S.(1988)。The European experience: Public education with regards to AIDS prevention。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |