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題名:Service Announcements of AIDS Intervention in Hong Kong, 1987-2001: A Descriptive Analysis with a Cognitive Paradigm
書刊名:廣告學研究
作者:張皓傑
作者(外文):Chang, Hao-chieh
出版日期:2004
卷期:22
頁次:頁117-141
主題關鍵詞:愛滋防治宣導短片訊息策略資訊處理內容分析AIDS intervention PSAsMessage strategiesInformation processingContent analysis
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:12
期刊論文
1.Keller, Kevin Lane、Staelin, Richard(1987)。Effects of Quality and Quantity of Information on Decision Effectiveness。Journal of Consumer Research,14(2),200-213。  new window
2.McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。  new window
3.Floyd, Donna L.、Prentice-Dunn, Steven、Rogers, Ronald W.(2000)。A meta-analysis of research on protection motivation theory。Journal of Applied Social Psychology,30(2),407-429。  new window
4.Chaffee, S. H.、Roser, C.(1986)。Involvement and the consistency of knowledge, attitudes, and behaviors。Communication Research,13,373-399。  new window
圖書
1.Bandura, Albert(1977)。Social Learning Theory。Prentice-Hall, Inc.。  new window
2.Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。  new window
3.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。  new window
4.Bandura, Albert(1986)。Social foundations of thought and action: A social cognitive theory。Prentice-Hall。  new window
其他
1.McGuire, W.J.(1989)。Theoretical Foundations of Campaigns。  new window
2.Abernethy, A. M.(1998)。Television station acceptance of AIDS prevention PSAs and condom advertisements。  new window
3.Advisory Council on AIDS(1999)。Press release: CUHK monitors AIDS-related sexual behavior in Hong Kong。  new window
4.Advisory Council on AIDS(2001)。Position paper: The government’s involvement in promoting public awareness on AIDS in Hong Kong。  new window
5.Agence France-Presse(2001)。Asia ‘must act now’ to stop AIDS devastation。  new window
6.Anderson, J. R.(1985)。Online cognitive processing of television。  new window
7.Anderson, J. R.(1995)。Cognitive psychology and its implications。  new window
8.Atkin, C. K.(2001)。Theory and principles of media health campaigns。  new window
9.Baggaley, J.(1988)。Perceived effectiveness of international AIDS campaigns。  new window
10.Belch, G. E. & Belch, M. A.(2001)。Advertising and promotion: An integrated marketing communications perspective。  new window
11.Bradsford, J., & McCarrell, N.(1974)。A sketch of a cognitive approach to comprehension。  new window
12.Brinson, S. L., & Brown, M. H.(1997)。The AIDS risk narrative in the 1994 CDC campaign。  new window
13.Calvert, S. L., Cocking, R. R., & Smrcek, M.(1991)。AIDS public service announcements: A paradigm for behavioral science。  new window
14.Chew, F., & Sethuraman, J.(2000)。Conceptualizing and testing the construct “impactiveness:” Analyzing the effect of visual stimuli eliciting eye-fixations, orienting responses and memory-stored images on ad recall。  new window
15.DeJong, W., Wolf, R. C., & Austin, S. B.(2001)。U.S. federally funded television public service announcements (PSAs) to prevent HIV/AIDS: A content analysis。  new window
16.Department of Health(2003)。AIDS situation in second quarter of 2003。  new window
17.Dillard, J. P., & Plotnick, C. A.(1996)。The multiple affective outcomes of AIDS PSAs: Fear appeals do more than scare people。  new window
18.Flora, J., & Maibach, E.(1990)。Cognitive responses to AIDS information: The effects of issue involvement and message appeal。  new window
19.Freimuth, V. S., Hammond, S. L., Edgar, T., & Monahan, J. L.(1990)。Reaching those at risk: A content-analytic study of Study of AIDS PSAs。  new window
20.Gardmer, D. M.(1966)。The effect of divided attention on attitude change induced by a persuasive marketing communication。  new window
21.Hong Kong Advisory Council on AIDS(2001)。API on AIDS, Hong Kong, 1987-2001. Task Force on Media and Publicity, Committee on Education and Publicity on AIDS。  new window
22.胡紹嘉(1996)。Health promotion and mass media: The persuasive strategies employed in the AIDS prevention PSAs in Taiwan。  new window
23.黃淑貞、徐美苓(1996)。Content analysis of the 1995 AIDS prevention campaign materials in Taipei, Taiwan。  new window
24.Information Services Department(2002)。Hong Kong: The facts。  new window
25.Johnson, D., & Flora, J. A.(1997)。HIV/AIDS public service announcements around the world: A descriptive analysis。  new window
26.Jones, R. H.(1995)。Talking about AIDS in Hong Kong: Cultural Models in Public Health Discourse。  new window
27.Lang, A.(1990)。Involuntary attention and physiological arousal evoked by structural features and emotional content in TV commercials。  new window
28.Lang, A., & Geiger, S.(1993)。The effects of related and unrelated cuts on television viewers’ attention, processing capacity, and memory。  new window
29.Lee, S. S., Choi, T. M. Y.(1998)。Using TV advertising for social marketing of AIDS prevention messages。  new window
30.Moy, P.(2001)。AIDS ignorance widespread。  new window
31.National Institutes of Health(2002)。HIV/AIDS Statistics, Fact Sheet by Office of Communication and Public Liaison, National Institute of Allergy and Infectious Diseases。  new window
32.Reeves, B., Thorson, E., Rothschild, M., McDonald, D., Hirsch, J., & Goldstein, R.(1986)。Attention to television: Intrastimulus effect of movement and scene change on alpha variation over time。  new window
33.So, A.(2001)。Census shows wider wealth gap。  new window
34.Solomon, D. S.(1989)。A social marketing perspective on communication campaigns。  new window
35.Swanson, D. J.(1993a)。“Repellent and Shameful”: The Portrayal of AIDS in “American Responds to AIDS” Broadcast Public Service Announcements, 1987-1992。  new window
36.Swanson, D. J.(1993b)。Mass Media Message, Myths and Martyrs: Analyzing “American Responds to AIDS” Public Service Announcements, 1987-1992。  new window
37.Tulloch, J., & Lupton, D.(1997)。Television, AIDS and risk: A cultural studies approach to health communication。  new window
38.Wayling, S.(1988)。The European experience: Public education with regards to AIDS prevention。  new window
 
 
 
 
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