:::

詳目顯示

回上一頁
題名:服務復原管理效益評估概念性模式之研究
書刊名:臺北科技大學學報
作者:杜壯
出版日期:2004
卷期:37:2
頁次:頁151-162
主題關鍵詞:服務復原顧客價值淨現值效益評估Service recoveryCustomer valueNet present valueNPVPerformance evaluation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:16
就管理循環機制的完整性而言,任何一個管理活動都必須建立一套,在實施後的績效評估制度,以確保管理活動的圓滿完成。因此,績效評估為系統化管理工作中重要的一環,用以比較執行結果與事先計畫間的差異性,並藉以了解原計劃是否脫離預定的軌跡,進而採取修正措施,以確保執行的效率(efficiency)與計畫達成的效果(effectiveness)。基於此,為使服務復原管理也具有完整的成效評估功能,本文即在建立一個以顧客價值為基礎的服務復原效益評估機制,使服務復原能與管理循環概念密切結合。以服務復原效益、顧客價值、服務復原價值與成本架構等為基礎,透過淨現值法(net present value)建立服務復原效益評估概念化模式。
From the perspective of the integrality of the managerial circle mechanism, a performance evaluation system ensuring perfect accomplishment should be implemented after any managerial activity. Performance evaluation plays an important role in systematic management. It not only provides comparison of expected and the actual results, but also helps managers determine whether the original plan is on the right track, further ensuring the efficiency and effectiveness of the evaluation system. Therefore, to integrate performance evaluation into service recovery management, this study will build an evaluating mechanism based on customer value, combining concepts from both service recovery management and managerial circle mechanism. This research will first discuss the performance evaluation of service recovery, customer value, service recovery value, net present value and cost structure, and then construct a model by applying these concepts.
期刊論文
1.Wayland, Robert E.、Cole, Paul M.(1994)。Turn customer service into customer profitability。Management Review,83(7),22-24。  new window
2.Jackson, Donald R.(199203)。In Quest of the grail: breaking the barriers to customer valuation。Direct Marketing,54(11),44。  new window
3.Crom, Steven E.(199011)。Total Quality and Customer Value-Part 3: A Case Study in Conducting a Customer Value Analysis。Production Inventory Management Review APICS News,10(11)。  new window
4.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
圖書
1.Juran, J. M.、Gryna, F. M.(1980)。Quality Planning and Analysis。New York:McGraw-Hill。  new window
2.大前研一、楊燦煌(1989)。企業家的戰略頭腦:尋求主動攻的訣竅。書泉。  延伸查詢new window
3.Stewart, Tomas A.(1987)。Intellectual Capital: the new wealth of Organization。Bantam Doubleday Dell publishing Group, Inc。  new window
4.Heskett, J. L.、Sasser, W. Earl Jr.、Hart, C. W. L.(1990)。Service breakthroughs: Changing the rules of the game。New York:The Free Press, A Division of Macmillan, Inc.。  new window
5.Naumann, Earl(1995)。Creating Customer Value: The Path to Sustainable Competitive Advantage。Thomson Executive Press Inc.。  new window
6.Hughes, Arthur M.(1994)。Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program。Probus Publishing Company。  new window
7.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
圖書論文
1.Gale, Bradley T.(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。National Productivity Review。New York。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE