臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：顧客價值分析之隨機模型建立及實證
書刊名：管理學報
作者：郭瑞祥 引用關係／蔣明晃 引用關係／陳宏毅
作者(外文)：Guo, Ruey-shan／Chiang, David／Chen, Hung-yi
出版日期：2004
卷期：21:5
頁次：頁675-692
主題關鍵詞：顧客價值分析；馬可夫鏈；貝氏統計；Customer's value analysis；Markov chain；Bayesian statistics
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:25
期刊論文
1.Pfeifer, Phillip E.、Carraway, Robert L.(2000)。Modeling Customer Relationships As Markov Chains。Journal of Interactive Marketing，14(2)，43-55。  new window
2.Berger, Paul D.、Nasr, Nada I.(1998)。Customer Lifetime Value: Marketing Models and Applications。Journal of Interactive Marketing，12(1)，17-30。  new window
3.Colombo, Richard、Jiang, Weina(1999)。A Stochastic RFM Model。Journal of Interactive Marketing，13(3)，2-12。  new window
4.Jen, Lichung、Chou, Chien-Hend、Allenby, Greg M.(2003)。A Bayesian Approach to Modeling Purchase Frequency。Marketing Letters，14(1)，5-20。  new window
5.Ehrenberg, A. S. C.(1959)。The Pattern of Consumer Purchases。Journal of the Royal Statistical Society: Series C (Applied Statistics)，8(1)，26-41。  new window
6.Schmittlein, David C.、Morrison, Donald G.、Colombo, Richard(1987)。Counting Your Customers: Who are They and What will They Do Next?。Management Science，33(1)，1-24。  new window
7.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
8.Silk, A. J.、Urban, G. L.(1978)。Pre-test-market evaluation of new packaged goods: A model and measurement methodology。Journal of Marketing Research，15，171-191。  new window
9.Brockett, P. L.、Golden, L. L.、Panjer, H. H.(1996)。Flexible Purchase Frequency Modeling。Journal of Marketing Research，33，94-107。  new window
10.Dwyer, F. Robert(1989)。Customer Lifetime Valuation to Support Marketing Decision Making。Journal of Direct Marketing，3，8-15。  new window
11.Parfitt, J. H.、Collins, B. J. K.(1968)。Use of Consumer Panels for Brand Share Prediction。Journal of Marketing Research，5，131-146。  new window
12.Schmittlein, D. C.、Morrison, D. G.(1985)。Is The Customer Still Active?。The American Statistician，39，291-294。  new window
13.Wyner, G. A.(1996)。Customer Profitabillity: Linking Behavior to Economics。Marketing Research，8(2)，36-38。  new window
研究報告
1.Fader, P. S.、Hardie, B. G. S.、Huang, Chun-Yao(2001)。An Integrated Trial/ Repeat Model for New Product Sales。沒有紀錄。  new window
學位論文
1.Huang, Chun-Yao(2002)。An integrated Stochastic Model for the Analysis of Web Site Visiting Behaviors，沒有紀錄。  new window
圖書
1.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey：Prentice-Hall Inc.。  new window
2.Kotler, Philip、Armstrong, Gary(1996)。Principles of Marketing。Englewood Cliffs, NJ：Prentice-Hall International, Inc.。  new window
3.Hughes, Arthur M.(1994)。Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program。Probus Publishing Company。  new window
4.Jackson, Barbara B.(1985)。Winning and Keeping Industrial Customers: The Dynamics of Customer Relationships。Lexington, MA：D. C. Heath and Company。  new window
5.Sewell, C.、Brown, P.(1990)。Customer for Life: How to Turn That One-Time Buyer into a Lifetime Customer。Customer for Life: How to Turn That One-Time Buyer into a Lifetime Customer。New York, NY。  new window
6.Stone, B.(1995)。Successful Direct Marketing Methods。Successful Direct Marketing Methods。Lincolnwood, IL。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：967（臺灣：958，外國：9） ／ 本年度總使用人次：1908780 ／ 訪客人次（自102年09月）：67717153
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上