期刊論文| 1. | Bell, P. M.、Badiru, A. B.(1996)。Fuzzy modeling and analytic hierarchy processing-Means to quantity risk levels associated with occupational injuries-part II: The development of a fuzzy rule-based model for the prediction of injury。IEEE Transactions on fuzzy systems，4(2)，1211-1223。   |
| 2. | Chakraborty, D.(2001)。Structural quantization of vagueness in linguistic expert opinions in an evaluation programme。Fuzzy Sets and Systems，119，171-186。 |
| 3. | Douglas, Evan J.、Lane, Julia I.、Glennon, Dennis C.(1993)。Warranty, quality ,and price in the US automobile market。Applied Economics，25，135-141。 |
| 4. | Erevelles, S.、Vargo, S. L.、Roy, A.(1999)。The use of price and warranty cues in product evaluation: a comparison of U.S. and Hong Kong Consumers。Journal of International Consumer Marketing，11(3)，67-91。 |
| 5. | Heiman, A.、McWilliams, B.、Zilberman, D.(2002)。Valuation and management of money-back guarantee options。Journal of Retailing，78，193-205。 |
| 6. | Heiman, A.、Muller, E.(1996)。Using demonstration to increase new product acceptance-controlling demonstration time。Journal of Marketing Research，33，422-430。 |
| 7. | Herrera, F.、Martinez, L.(2000)。A 2-ruple fuzzy linguistic representation model for computing with words。IEEE Transactions on Fuzzy Systems，8(6)，746-752。 |
| 8. | Hsu, H. M.、Chen, C. T.(1996)。Aggregation of fuzzy opinions under groupdecision making。Fuzzy sets and Systems，79，279-285。 |
| 9. | Jacoby, J.、Speller、Donald, E.(1974)。Brand choice behavior as a function of information load: replication and extension。Journal of Consumer Research，1，33-41。 |
| 10. | Kahraman, C.、Ruan, D.、Cebeci, U.(2004)。Multi-attribute comparison of catering service companies using fuzzy AHP; The case of Turkey。International of Journal of Production Economics，87，171-184。 |
| 11. | Longwell, J.(1994)。Return to sender: Ingram, others struggle with product policies。Computer Reseller News，177，180。 |
| 12. | Mann, D. P.、Wissinik, J. P.(1990)。Money-back contracts with double moral hazard。Rand Journal of Economics，19(2)，432-436。 |
| 13. | Peter, T. L.、Timmermans, H.、Leszczyc, P.(2001)。Experimental choice analysis ofshopping strategies。Journal of Retailing，77，493-509。 |
| 14. | Phillips, O. R.(1993)。Negative option contracts and consumer switching costs。Southern Economic Journal，60，304-315。 |
| 15. | Pliner, P.、Hart, H.、Kohl. J.、Saari, D.(1974)。Compliance without pressure: some further data on the foot in the door technique。Journal of Society Psychology，10，17-22。 |
| 16. | Priest, G. L.(1981)。A theory of the consumer product warranty。The Yale Law Journal，90，1297-1352。 |
| 17. | Roberts, J, H.、Urban, G. L.(1988)。Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice。Management Science，34，167-185。 |
| 18. | Viswanathan, M.、Childers, T. L.(1999)。Understanding how product attributes influence product categorization: developing and validation of fuzzy set-based measures of gradedness in product categories。Journal of Marketing，63，75-94。 |
| 19. | Weiner, J. L.(1985)。Are warranties accurate signals of product reliability?。Journal of Consumer Research，12(September)，245-250。 |
| 20. | Yang, C. L.、Fang, H. H.(2003)。Integrating fuzzy logic into quality function deployment for product positioning。Journal of the Chinese Institute of Industrial Engineers，20(3)，275-281。 |
| 21. | Scott, C. A.(1976)。The effects of trial and incentives on repeat purchase behavior。Journal of marketing Research，13，263-269。 |
| 22. | Shimp, T. A.、Bearden, W. O.(1982)。Warranty and other extrinsic cue effects of consumers' risk perceptions。Journal of Consumer Research，9，38-46。 |
| 23. | Spence, A. M.(1977)。Consumer misconceptions, product failure and product liability。Review of Economics Studies，44(3)，561-567。 |
| 24. | Herrera, F.、Martinez, L.(2001)。A model based on linguistic 2-tuples for dealing with multigranular hierarchical linguistic contexts in multi-expert decision-making。IEEE Transactions on Systems, Man, and Cybernetics--Part B: Cybernetics，31(2)，227-234。 |
| 25. | Boulding, William、Kirmani, Amna(1993)。A Consumer-side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?。Journal of Consumer Research，20(1)，111-123。 |
| 26. | 徐作聖、虞孝成、李宗耀、郭麗芬(20030400)。運用模糊多評準法評量IC設計業者委託晶圓代工生產考慮因素與地區偏好。管理學報，20(2)，219-249。 延伸查詢 |
| 27. | 袁建中、王建彬、康才華、曾國雄(20040400)。IC設計業ERP系統委外業者評選之研究--以上元科技為例。管理與系統，11(2)，261-277。 延伸查詢 |
| 28. | Lee, E. S.、Li, R.-J.(1988)。Comparison of fuzzy numbers based on the probability measure of fuzzy events。Computers and Mathematics with Applications，15(10)，887-896。 |
| 29. | Wu, B.、Chen, M.(1999)。Use fuzzy statistical methods in change periods detection。Applied Mathematics and Computation，99，241-254。 |
| 30. | Tsaur, Sheng-Hshiung、Tzeng, Gwo-Hshiung、Wang, Kuo-Ching(1997)。Evaluating Tourist Risks: from Fuzzy Perspectives。Annals of Tourism Research，24(4)，796-812。 |
| 31. | Lee, H. M.(1996)。Group decision making using fuzzy sets theory for evaluating the rate of aggregative risk in software development。Fuzzy Sets and Systems，80(3)，261-271。 |
| 32. | Davis, S.、Gerstner, E.、Hagerty, M.(1995)。Money back guarantees in retailing: matching products to consumer tastes。Journal of Retailing，71(1)，7-22。 |
| 33. | Heiman, A.、Zilberman, D.、McWilliams, B.(2001)。Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty。Journal of Business Research，54(1)，71-84。 |
| 34. | Padmanabhan, V.、Rao, R. C.(1993)。Warranty policy and extended service contracts: theory and application to automobiles。Marketing Science，12(3)，230-247。 |
| 35. | Bagozzi, R. P.、Healtherton, T. F.(1994)。A general approach to representing multifaceted personality constructs: Application to self-esteem。Structural Equation Modeling: A Multidisciplinary Journal，1，35-67。 |
| 36. | Herrera, F.、Herrera-Viedma, E.、Verdegay, J. L.(1996)。A Model of Consensus in Group Decision Making Under Linguistic Assessments。Fuzzy Sets and Systems，78(1)，73-87。 |
| 37. | Lai, V. S.、Wong, B. K.、Cheung, W.(2002)。Group decision making in a multiple criteria environment: a case using the AHP in software selection。European Journal of Operational Research，137(1)，134-144。 |
| 38. | Tan, S. Jiuan(1999)。Strategies for Reducing Consumers' Risk Aversion in Internet Shopping。Journal of Consumer Marketing，16(2)，163-180。 |
| 39. | Chang, Y. H.、Yeh, C. H.(2004)。A new airline safety index。Transportation Research Part B: Methodological，38(4)，369-383。 |
| 40. | Cheng, Ching-Hsue(1998)。A new approach for ranking fuzzy numbers by distance method。Fuzzy Sets and Systems，95(3)，307-317。 |
| 41. | Adamo, J. M.(1980)。Fuzzy decision trees。Fuzzy Sets and Systems，4(3)，207-219。 |
| 42. | Moorthy, S.、Srinivasan, K.(1995)。Signaling quality with a money-back guarantee: the role of transaction costs。Marketing Science，14(4)，442-466。 |
| 43. | Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing，35(1)，56-61。 |
| 44. | Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research，12(1)，1-16。 |
| 45. | Kwong, C. K.、Bai, H.(2002)。A fuzzy AHP approach to the determination of importance weights of customer requirements in quality function deployment。Journal of Intelligent Manufacturing，13(5)，367-377。 |
| 46. | Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing，75(1)，77-105。 |
| 47. | Mitchell, V.-W.、Greatorex, M.(1993)。Risk perception and reduction in the purchase of consumer services。The Service Industries Journal，13(4)，179-200。 |