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題名:應用模糊語意法於市場機制策略選擇
書刊名:創新與管理
作者:徐村和 引用關係林凌仲
作者(外文):Hsu, Tsuen-hoLin, Ling-zhong
出版日期:2005
卷期:2:1
頁次:頁113-138
主題關鍵詞:市場機制策略模糊語意不確定性Market mechanism strategyFuzzy linguisticUncertainty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:5
  • 點閱點閱:21
期刊論文
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2.Chakraborty, D.(2001)。Structural quantization of vagueness in linguistic expert opinions in an evaluation programme。Fuzzy Sets and Systems,119,171-186。  new window
3.Douglas, Evan J.、Lane, Julia I.、Glennon, Dennis C.(1993)。Warranty, quality ,and price in the US automobile market。Applied Economics,25,135-141。  new window
4.Erevelles, S.、Vargo, S. L.、Roy, A.(1999)。The use of price and warranty cues in product evaluation: a comparison of U.S. and Hong Kong Consumers。Journal of International Consumer Marketing,11(3),67-91。  new window
5.Heiman, A.、McWilliams, B.、Zilberman, D.(2002)。Valuation and management of money-back guarantee options。Journal of Retailing,78,193-205。  new window
6.Heiman, A.、Muller, E.(1996)。Using demonstration to increase new product acceptance-controlling demonstration time。Journal of Marketing Research,33,422-430。  new window
7.Herrera, F.、Martinez, L.(2000)。A 2-ruple fuzzy linguistic representation model for computing with words。IEEE Transactions on Fuzzy Systems,8(6),746-752。  new window
8.Hsu, H. M.、Chen, C. T.(1996)。Aggregation of fuzzy opinions under groupdecision making。Fuzzy sets and Systems,79,279-285。  new window
9.Jacoby, J.、Speller、Donald, E.(1974)。Brand choice behavior as a function of information load: replication and extension。Journal of Consumer Research,1,33-41。  new window
10.Kahraman, C.、Ruan, D.、Cebeci, U.(2004)。Multi-attribute comparison of catering service companies using fuzzy AHP; The case of Turkey。International of Journal of Production Economics,87,171-184。  new window
11.Kwong, C. K.、Bai, H.(2002)。A fuzzy AHP approach to the determination of importance weights of customer requirements in quality function deployment。Journal of Intelligent Manufacturing,13,367-377。  new window
12.Longwell, J.(1994)。Return to sender: Ingram, others struggle with product policies。Computer Reseller News,177,180。  new window
13.Mann, D. P.、Wissinik, J. P.(1990)。Money-back contracts with double moral hazard。Rand Journal of Economics,19(2),432-436。  new window
14.Peter, T. L.、Timmermans, H.、Leszczyc, P.(2001)。Experimental choice analysis ofshopping strategies。Journal of Retailing,77,493-509。  new window
15.Phillips, O. R.(1993)。Negative option contracts and consumer switching costs。Southern Economic Journal,60,304-315。  new window
16.Pliner, P.、Hart, H.、Kohl. J.、Saari, D.(1974)。Compliance without pressure: some further data on the foot in the door technique。Journal of Society Psychology,10,17-22。  new window
17.Priest, G. L.(1981)。A theory of the consumer product warranty。The Yale Law Journal,90,1297-1352。  new window
18.Roberts, J, H.、Urban, G. L.(1988)。Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice。Management Science,34,167-185。  new window
19.Viswanathan, M.、Childers, T. L.(1999)。Understanding how product attributes influence product categorization: developing and validation of fuzzy set-based measures of gradedness in product categories。Journal of Marketing,63,75-94。  new window
20.Weiner, J. L.(1985)。Are warranties accurate signals of product reliability?。Journal of Consumer Research,12(September),245-250。  new window
21.Yang, C. L.、Fang, H. H.(2003)。Integrating fuzzy logic into quality function deployment for product positioning。Journal of the Chinese Institute of Industrial Engineers,20(3),275-281。  new window
22.Scott, C. A.(1976)。The effects of trial and incentives on repeat purchase behavior。Journal of marketing Research,13,263-269。  new window
23.Shimp, T. A.、Bearden, W. O.(1982)。Warranty and other extrinsic cue effects of consumers' risk perceptions。Journal of Consumer Research,9,38-46。  new window
24.Spence, A. M.(1977)。Consumer misconceptions, product failure and product liability。Review of Economics Studies,44(3),561-567。  new window
25.Herrera, F.、Martinez, L.(2001)。A model based on linguistic 2-tuples for dealing with multigranular hierarchical linguistic contexts in multi-expert decision-making。IEEE Transactions on Systems, Man, and Cybernetics--Part B: Cybernetics,31(2),227-234。  new window
26.Boulding, William、Kirmani, Amna(1993)。A Consumer-side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?。Journal of Consumer Research,20(1),111-123。  new window
27.Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing,75(1),77-105。  new window
28.徐作聖、虞孝成、李宗耀、郭麗芬(20030400)。運用模糊多評準法評量IC設計業者委託晶圓代工生產考慮因素與地區偏好。管理學報,20(2),219-249。new window  延伸查詢new window
29.袁建中、王建彬、康才華、曾國雄(20040400)。IC設計業ERP系統委外業者評選之研究--以上元科技為例。管理與系統,11(2),261-277。new window  延伸查詢new window
30.Lee, E. S.、Li, R.-J.(1988)。Comparison of fuzzy numbers based on the probability measure of fuzzy events。Computers and Mathematics with Applications,15(10),887-896。  new window
31.Wu, B.、Chen, M.(1999)。Use fuzzy statistical methods in change periods detection。Applied Mathematics and Computation,99,241-254。  new window
32.Tsaur, Sheng-Hshiung、Tzeng, Gwo-Hshiung、Wang, Kuo-Ching(1997)。Evaluating Tourist Risks: from Fuzzy Perspectives。Annals of Tourism Research,24(4),796-812。  new window
33.Lee, H. M.(1996)。Group decision making using fuzzy sets theory for evaluating the rate of aggregative risk in software development。Fuzzy Sets and Systems,80(3),261-271。  new window
34.Davis, S.、Gerstner, E.、Hagerty, M.(1995)。Money back guarantees in retailing: matching products to consumer tastes。Journal of Retailing,71(1),7-22。  new window
35.Heiman, A.、Zilberman, D.、McWilliams, B.(2001)。Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty。Journal of Business Research,54(1),71-84。  new window
36.Padmanabhan, V.、Rao, R. C.(1993)。Warranty policy and extended service contracts: theory and application to automobiles。Marketing Science,12(3),230-247。  new window
37.Brucks, M.(1985)。The Effects of Product Class Knowledge on Information Search Behavior。Journal of Consumer Research,12(1),1-16。  new window
38.Bagozzi, R. P.、Healtherton, T. F.(1994)。A general approach to representing multifaceted personality constructs: Application to self-esteem。Structural Equation Modeling: A Multidisciplinary Journal,1,35-67。  new window
39.Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing,35(1),56-61。  new window
40.Herrera, F.、Herrera-Viedma, E.、Verdegay, J. L.(1996)。A Model of Consensus in Group Decision Making Under Linguistic Assessments。Fuzzy Sets and Systems,78(1),73-87。  new window
41.Lai, V. S.、Wong, B. K.、Cheung, W.(2002)。Group decision making in a multiple criteria environment: a case using the AHP in software selection。European Journal of Operational Research,137(1),134-144。  new window
42.Mitchell, V. W.、Greatorex, M.(1993)。Risk perception and reduction in the purchase of consumer services。The Service Industries Journal,13(4),179-200。  new window
43.Tan, S. Jiuan(1999)。Strategies for Reducing Consumers' Risk Aversion in Internet Shopping。Journal of Consumer Marketing,16(2),163-180。  new window
44.Chang, Y. H.、Yeh, C. H.(2004)。A new airline safety index。Transportation Research Part B: Methodological,38(4),369-383。  new window
45.Cheng, Ching-Hsue(1998)。A new approach for ranking fuzzy numbers by distance method。Fuzzy Sets and Systems,95(3),307-317。  new window
46.Adamo, J. M.(1980)。Fuzzy decision trees。Fuzzy Sets and Systems,4(3),207-219。  new window
47.Moorthy, S.、Srinivasan, K.(1995)。Signaling quality with a money-back guarantee: the role of transaction costs。Marketing Science,14(4),442-466。  new window
會議論文
1.徐村和、林凌仲(2002)。風險評估與分析。2002風險管理學會年會暨國際風險管理研討會,179-192。  延伸查詢new window
2.Idri, A.、Khoshgoftaar, T. M.、Abran, A.(2002)。Estimation software project effort by analogy based on linguistic values。Eighth IEEE Symposium on Software Met rices,21-30。  new window
圖書
1.Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。  new window
 
 
 
 
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