期刊論文| 1. | Brooks, M. R.(1985)。An Alternative Theoretical Approach to the Evaluation of Liner Shipping, Part II: Choice Criteria。Maritime Policy & Management，12(2)，145-155。   |
| 2. | Ratcliff, Paul(2000)。Managing deeper relationship。Mortgage Banking，60(6)，94-100。 |
| 3. | Ott, J.(20001100)。Successfully Development and Implementing Continuous Relationship Management。E-Business executive report，3，26-30。 |
| 4. | Gooley, Toby B.(1994)。How to Choose an Ocean Carrier。Traffic Management，31，83A。 |
| 5. | Prahalad, C. K.(2001)。Co-opting Customer Competence。Harvard Business Review，76(1)，79-87。 |
| 6. | Hsieh, C. H.、Chen, S. H.(1999)。A Model and Algorithm of Fuzzy Product Positioning。Information Sciences，121，61-82。 |
| 7. | Zadeh, L. A.(1976)。The Concept of a Linguistic Variable and Its Application to Approximate Reasoning。Information Sciences，9(1)，43-80。 |
| 8. | Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review，68(5)，105-111。 |
| 9. | Peppard, J.(2000)。Customer Relationship Management (CRM) in Financial Services。European Management Journal，18(3)，312-327。 |
| 10. | Chen, S. H.(1985)。Ranking fuzzy numbers with maximizing and minimizing set。Fuzzy Sets and Systems，17(2)，113-129。 |
| 11. | Kandell, Jackie(2000)。CRM, ERM, One-to-one Decoding Relationship Management Theory and Technology。Trust and Estates，139(4)，49-53。 |
| 12. | Sullivan, L. P.(1986)。Quality Function Deployment。Quality Progress，19(6)，39-50。 |
| 13. | 陳文華(20000100)。運用資料倉儲技術於顧客關係管理。能力雜誌，527，132-138。 延伸查詢 |
| 14. | Christy, R.、Oliver, Gordon、Penn, J.(1996)。Relationship Marketing in Consumer Markets。Journal of Marketing Management，4，161-173。 |
| 15. | Kim, K.、Park, K. S.(1990)。Ranking Fuzzy Numbers with Index of Optimism。Fuzzy Sets and Systems，35(2)，143-150。 |
| 16. | Alex, S.(1999)。Winning CRM Strategic。ABA Banking Journal，1999(Oct.)，54-66。 |
| 17. | Chen, S. H.、Hsieh, C. H.(2000)。Representation, Ranking, Distance, and Similarity of L-R type fuzzy number and Application。Australian Journal of Intelligent Information Processing Systems，6(4)，217-229。 |
| 18. | Zadeh, L. A.(1975)。The Concept of a Linguistic Variable and its Application to Approximate Reasoning。Information Science，8(3)，199-249。 |
| 19. | Cheng, Ching-Hsue(1998)。A new approach for ranking fuzzy numbers by distance method。Fuzzy Sets and Systems，95(3)，307-317。 |
| 20. | Levitt, Theodor(1960)。Marketing Myopia。Harvard Business Review，38(4)，45-56。 |
| 21. | Hauser, John R.、Clausing, Don(1988)。The house of quality。Harvard Business Review，66(3)，63-73。 |
| 22. | Zadeh, Lotfi Asker(1975)。The concept of a linguistic variable and its application to approximate reasoning。Information Sciences，8(4)，301-357。 |
| 23. | Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control，8(3)，338-353。 |