The ecomuseum concept, which was originated in the Western society in the late 1960s, lies in the theoretical foundation of ecology discipline and is regarded as one of the most innovative forms to conjugate conservation and development and to integrate distinctive cultural identity into the local environment. This concept is now being elaborated and replicated in China to showcase minority groups’ entire cultural attributes and historical landscape, albeit with increasing commercial interest. This paper is an exploratory study examining the adequacy of the application of ecomuseum in Miao villages in Suoga, Quizhou, China. It traces the establishment background and identifies opportunities and impacts that an ecomuseum presents to minority villagers. An assessment of feasibility studies for the Suoga ecomuseum and discussions with informants involved in planning reveal that the interest groups’ expectations vary greatly and lack consistency throughout the process of establishment. At the same time, the quest for commercial purpose further compounds the complexity of the development of an ecomuseum in minority habitat: the search of a local ecomuseum definition, diversity in the sense of place as perceived by different stakeholders, commondification of staged cultural performance, and the acceptable level of exposure to accommodate tourists’ requirements.